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La Redoute « home-shopping » case  Antonella Pivaro – Marketing Manager Redcats Italy  |  19 April 2011
19/04/2011 WHAT IS REDCATS TODAY ? Redcats is an international leader  for distribution of  fashion & home decoration on Internet (PPR Group home-shopping division)
19/04/2011 26 million active customers  in 32 countries
19/04/2011 1 800 million sales on Internet in 2010   N°1 in Home Shopping in France, Scandinavia and Portugal N°3  Home Shopping company worldwide in fashion and home furnishing N°1 mail order company in plus-sizes N° 3 company in apparel catalogue sales in the USA N°1 web-site in France with laredoute.fr (BtoC, excluding services)
19/04/2011 An international company: 57% of sales outside of France in 2010
19/04/2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A web company !
19/04/2011 17 brands in 32 countries
19/04/2011 La Redoute Italy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
19/04/2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],La Redoute Italy
19/04/2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],La Redoute Italy
19/04/2011 La Redoute Italy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
19/04/2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],La Redoute Italy
19/04/2011 La Redoute Italy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],La Redoute Italy 19/04/2011
19/04/2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],La Redoute Italy
19/04/2011 La Redoute – Redcats Italy  Via Pergolesi, 26 20124 Milano  Antonella Pivaro Tel. +39 02 97 38 64 13 Mobile + 39 345 366 50 53 [email_address] Skype: antonellaitalie
19/04/2011 MERCI

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La Redoute - Convegno eCommerce 2011

  • 1. La Redoute « home-shopping » case Antonella Pivaro – Marketing Manager Redcats Italy | 19 April 2011
  • 2. 19/04/2011 WHAT IS REDCATS TODAY ? Redcats is an international leader for distribution of fashion & home decoration on Internet (PPR Group home-shopping division)
  • 3. 19/04/2011 26 million active customers in 32 countries
  • 4. 19/04/2011 1 800 million sales on Internet in 2010 N°1 in Home Shopping in France, Scandinavia and Portugal N°3 Home Shopping company worldwide in fashion and home furnishing N°1 mail order company in plus-sizes N° 3 company in apparel catalogue sales in the USA N°1 web-site in France with laredoute.fr (BtoC, excluding services)
  • 5. 19/04/2011 An international company: 57% of sales outside of France in 2010
  • 6.
  • 7. 19/04/2011 17 brands in 32 countries
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. 19/04/2011 La Redoute – Redcats Italy Via Pergolesi, 26 20124 Milano Antonella Pivaro Tel. +39 02 97 38 64 13 Mobile + 39 345 366 50 53 [email_address] Skype: antonellaitalie