The aim of the research is to define the profile and the particular habits of the Italian on line acquirers. 84% of italian users made online purchase in the last year and just 2% of them is not satistied of the overall shopping experience. More info: www.casaleggio.it/utente_e-commerce

1. ItalIan e-commerce users
www.casaleggio.it
fied
satis
hing
8 % Has never bought anyt
ery
16 %
e
fied
siv
V
8 % Purchased nothing
en
66 %
y satis
xp
s
e
84
Ine
21
end
nc
ie
ll
2 % Not satisfied
%
%
n
16 % Partia
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ve
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n
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satisfaction with
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le
in
we ail
st av
pri purchases ot
56 % c e actions on the %n
spe
cial
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offe traditional en
r mm
8%
motivation to buy
35 % e purchasing co
asy pu e
rcha
ssis tanc
3 %a
sing
proc
e
33 % n. pro ss
du cts ava
ilable
Factors
32 % Payment options incentivising motivation: entertainment
the choice differences
(64%)
clothing
41 %
Price
22 % comments of website between the
sectors (the most
(52%)
Insura
nam e relevant) n
(33%) ce
12 % Website
r fac
tors
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m
(30%) es 19 %
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er
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mb purchasing 2 % Don’t kn
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t annual 2 % ask fr ow
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casaleggio associati
Via morone 6, 20121 milano | info@casaleggio.it | +39 02 89011466 | twitter.com/casaleggio | www.casaleggio.it

2. Italians connected
to the Internet that have
made a purchase online
in the last 12 months:
84%
men Women
connected to the Internet that connected to the Internet that
have made a purchase online: have made a purchase online:
87% 81%
Preferred categories
% of people who have made a purchase
consumer electronics tourism
67% 49%
Gambling clothing – accessories – Jewellery
15% 41%
Perfumes – cosmetics
21%
Classification by age of users connected to the internet
that have made a purchase and their preferred categories
18-24 year olds 25-34 year olds 35-44 year olds 45-54 year olds 55-64 year olds
90% 90% 82% 77% 78%
Consumer elelctronics Gambling Insurance tourism tourism
58% 15% 19% 53% 49%
Clothing – Accessories Telephony
Jewellery 28%
40%
Publishing
39%
Classification by geographic area of the users connected
to the Internet that have made a purchase and preferred categories
north West north east centre south and Islands
83% 86% 83% 85%
tourism Publishing Consumer elelctronics Consumer elelctronics
48% 40% 58% 57%
Tickets for performances Telephony
24% 28%
Gambling14%
casaleggio associati
Via morone 6, 20121 milano | info@casaleggio.it | +39 02 89011466 | twitter.com/casaleggio | www.casaleggio.it