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Social media and charities
- 1. August 2011 CHARITY & SOCIAL MEDIA
- 5. Great on paper. But the money didn’t roll in very quickly.
- 6. Even with Gaga on board... Most popular person on Twitter (11.6 million followers) 41,803,483 Facebook fans 2 nd most viewed YouTube video of all time
- 8. This might change over time e.g. Donors choose.org have made a map that shows donation “arrows” arriving at their destination over time; an iPhone app that collects and displays local projects in need of support; and a service that suggests projects to recommend to Twitter followers based on their location.
- 10. They made it easy to donate
- 22. CHANNELS
Hinweis der Redaktion
- Any faves/case studies?
- http://www.youtube.com/watch?v=EeQJGT3DdGE&feature=related
- Popular cause Awareness day Clear call to action LOTS of celebrity endorsement Press coverage
- 2 nd most popular woman on Facebook
- Donors choose.org a map that shows donation “arrows” arriving at their destination over time; an iPhone app that collects and displays local projects in need of support; and a service that suggests projects to recommend to Twitter followers based on their location.
- Social channels can support fundraising drives as part of a multichannel approach
- Social is about sharing i.e. Awareness raising Explain twibbons, Mention Iran
- Say something well or say it differently
- more than 22,000 entries http://www.youtube.com/watch?v=7IcVyvg2Qlo http://www.youtube.com/watch?v=ax96cghOnY4
- https://twitter.com/#!/dogstrust http://www.slideshare.net/sounddelive http://www.slideshare.net/jwaddingham/fundraising-and-social-media-with-dogs-trustry/dogs-trust-digital-marketing-social-media-exchange-presentation
- http://www.slideshare.net/sounddelivery/dogs-trust-digital-marketing-social-media-exchange-presentation
- Facebook is a walled garden... Great for awareness & reaching people Great for engaging with supporters Aim is to get on the mini feed and get people interacting with you New website has to be ‘likeable’
- Open public space• 150+ Million Users Worldwide • The 11 th Most Visited Website • Over 40 Million Tweets Daily • 87% of Americans have heard of Twitter, just 7% (17 million) use it.