The nonprofit home pages in this slideshow are great nonprofit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations and further engagement. Remember: having a great nonprofit website isn’t about the flashiest design or the most cutting-edge technology, it’s about whether or not you can immediately communicate your message to a visitor and inspire them to act. These examples all include:
Clean, uncluttered design
Clear navigation and calls to action
Prominent donation button
Compelling image of a person or animal impacted by the organization’s work
Easy ways to engage visitors with email and social media
http://www.nonprofitmarketingblog.com/comments/10_amazing_nonprofit_websites
2. www.sidebysidekids.org @sbskids
The Side by Side Kids home page is unique, compelling, and effective. With a large, engaging
image and the start of a story (with the quote), Side by Side Kids draws in visitors, then makes
it crystal clear how you can help. One of our all-time favorite examples of a great nonprofit
home page in action.
3. http://www.miriamskitchen.org @miriamskitchen
Miriam’s Kitchen’s website has a simple design, but a powerful impact. Their home page clearly
illustrates what they do and why it’s important. They prominently feature a donate button that
stands out and make collecting email addresses a priority so they can start to develop
relationships with visitors, even if they’re not quite ready to donate.
4. http://mrfrs.org @MRFRSCats
What’s cuter than a kitten? A pile of kittens. Typically we recommend focusing on just one
animal or one person for maximum effect, but The Merrimack River Feline Rescue Society
has a clean design, clear navigation, and an easy way to donate to help cats in need.
5. The home page of CASA Travis has been a long-time Network for Good favorite example – and
it’s easy to see why. Even with multiple navigation elements, it’s easy to know where to go to
donate, volunteer, or find out more. CASA Travis also showcases their great stories so
supporters can quickly understand the impact a gift can have.
http://www.casatravis.org @casatravis
6. The Aslan Project home page has a clean, modern design that features clear statements about
their work and emotionally-engaging images. It’s easy to understand what this organization
does and how you can get involved.
http://www.aslanproject.org @theaslanproject
7. http://www.feedingamericaky.org Feeding America Kentucky’s Heartland on Facebook
Feeding America Kentucky’s Heartland hits all the right notes, keeping the most important
elements front and center with a clean and easy-to-use home page. Amazing photos and
clear calls to action make this home page a great example to follow.
8. http://promujer.org @ProMujer
Sometimes a monochromatic web design that focuses on a few colors can make it difficult for
key elements (like a Donate Now button) to stand out. Pro Mujer does a great job of keeping
their calls to action and buttons in their color scheme while making them very noticeable. This
site also has great images that help draw you in to the impact that Pro Mujer has in the world.
9. http://www.draa.org @DRAAattheLCA
It’s tempting for arts organizations to show off their design sense at the expense of a practical
web experience. Diablo Regional Arts Association’s website clearly matches the organization’s
personality and creativity, but still lets visitors easily navigate to the key components of their
online presence.
10. http://www.accfb.org @ACCFB
Alameda County Community Food Bank has a well-organized website and a home page that
allows supporters to quickly find out more and give easily. ACCFB understands the importance
of storytelling and features the start of a story right on their home page.
11. http://www.autismcommunitynetwork-sa.org @autismsatx
Autism Community Network has a colorful website that helps tell the story of their
mission, but doesn’t interfere with usability of their home page. They have clear
pathways for their different audiences and compelling photos that help draw you in to
their work.
12. Need help with your nonprofit home page?
Get a website action plan, plus interactive tutorials, and an expert review
with Fundraising Fundamentals premium training.
Side by Side KidsURL: http://www.sidebysidekids.org/ Twitter: https://twitter.com/sbskidsThe Side by Side Kids home page is unique, compelling, and effective. With a large, engaging image and the start of a story (with the quote), Side by Side Kids draws in visitors, then makes it crystal clear how you can help. One of our all-time favorite examples of a great nonprofit home page in action.
Miriam’s KitchenURL: http://www.miriamskitchen.org/Twitter: https://twitter.com/miriamskitchenMiriam’s Kitchen’s website has a simple design, but a powerful impact. Their home page clearly illustrates what they do and why it’s important. They prominently feature a donate button that stands out and make collecting email addresses a priority so they can start to develop relationships with visitors, even if they’re not quite ready to donate.
Merrimack River Feline Rescue SocietyURL: http://mrfrs.org/Twitter: http://twitter.com/MRFRScatsWhat’s cuter than a kitten? A pile of kittens. Typically we recommend focusing on just one animal or one person for maximum effect, but The Merrimack River Feline Rescue Society has a clean design, clear navigation, and an easy way to donate to help cats in need.
CASA of Travis CountyURL: http://www.casatravis.org/Twitter: http://twitter.com/casatravisThe home page of CASA Travis has been a long-time Network for Good favorite example – and it’s easy to see why. Even with multiple navigation elements, it’s easy to know where to go to donate, volunteer, or find out more. CASA Travis also showcases their great stories so supporters can quickly understand the impact a gift can have.
The Aslan ProjectURL: http://www.aslanproject.org/Twitter: https://twitter.com/theaslanprojectThe Aslan Project home page has a clean, modern design that features clear statements about their work and emotionally-engaging images. It’s easy to understand what this organization does and how you can get involved.
Feeding America Kentucky’s HeartlandURL: http://www.feedingamericaky.org/Facebook: https://www.facebook.com/feedingkentuckyFeeding America Kentucky’s Heartland hits all the right notes, keeping the most important elements front and center with a clean and easy-to-use home page. Amazing photos and clear calls to action make this home page a great example to follow.
Pro MujerURL: http://promujer.org/Twitter: https://twitter.com/ProMujerSometimes a monochromatic web design that focuses on a few colors can make it difficult for key elements (like a Donate Now button) to stand out. Pro Mujer does a great job of keeping their calls to action and buttons in their color scheme while making them very noticeable. This site also has great images that help draw you in to the impact that Pro Mujer has in the world.
Diablo Regional Arts AssociationURL: http://www.draa.org/Twitter: https://twitter.com/DRAAattheLCAIt’s tempting for arts organizations to show off their design sense at the expense of a practical web experience. Diablo Regional Arts Association’s website clearly matches the organization’s personality and creativity, but still lets visitors easily navigate to the key components of their online presence.
Alameda County Community Food BankURL: http://www.accfb.org/ Twitter: https://twitter.com/ACCFBAlameda County Community Food Bank is an amazing organization that has a well-organized website and a home page that allows supporters to quickly find out more and give easily. Bonus: ACCFB understands the importance of storytelling and features the start of a story right on their home page.
Autism Community Network of San AntonioURL: http://www.autismcommunitynetwork-sa.org/Twitter: http://www.twitter.com/autismsatxAutism Community Network has a colorful website that helps tell the story of their mission, but doesn’t interfere with usability of their home page. They have clear pathways for their different audiences and compelling photos that help draw you in to their work.