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Pinterest: Cyberfeminism 2.0?
       Dissecting the media’s discourse about Pinterest in the US and UK
Outline
o  History of women on the Internet

o  History of social networking services [SNSs]

o  Media coverage

o  Conclusions
3




History of Women
  and the Internet
          It’s complicated
Pinterest - Cyberfeminism 2.0?
Cyberfeminism
          Radical                      Liberal
o  Advocates for a women-   o  Advocates for gender-blind,
   only space online           utopic space online
   [Hall 1996]                 [Hall 1996]
Cyberfeminism
          Radical                              Liberal
o  Advocates for a women-         o  Advocates for gender-blind,
   only space online                 utopic space online
   [Hall 1996]                       [Hall 1996]




                      Gendered spaces
                o  “A site designated for a
                   specific gender either
                   through title or indirectly via
                   its mission and content.”
                   [Royal 2005]
SAPPHO          Future Sex


         iVillage
Outline
o  History of women on the Internet

o  History of social networking services [SNSs]

o  Media coverage

o  Conclusions
History of SNSs
       It may surprise you
Pinterest - Cyberfeminism 2.0?
o  Launched March 2010

o  Invite-only
Collections have to be
something that you're proud of.
If the collections didn't look
awesome, why would anyone
spend time working on them?
- co-founder, Ben Silbermann
[Cluthe 2012]
#1
#1
#14
#1
#14



      #27
Number of members as of Feb. 2012 (millions)


 Pinterest   10.4




 LinkedIn             150




   Twitter                  200




Facebook                                                           845
Number of members at twoFeb. 2012 (millions)
                    Number of members as of years old (millions)


 Pinterest   10.4                                             10.4




 LinkedIn             150         4




   Twitter                  200         6




Facebook                                                             12   845
Men and women are equally likely to use
[social networking] sites.
[Pew Internet and American Life Project 2010]
Gender Distribution of Pinterest Users by Country
                                            Male   Female

                             85%
           81%
                                             79%
                 77%                                                          77%
                                                                                          72%

                                                             64%




                                                                        36%

                                                                                                28%
                       23%                                                          23%
                                                   21%
19%
                                   15%




      US           Brazil    Germany           France              UK           Italy       Spain


                                   Data from April 2012 Google DoubleClick
Outline
o  History of women on the Internet

o  History of social networking services [SNSs]

o  Media coverage

o  Conclusions
Media Coverage
Articles and discourse from the UK and US
Gender Distribution of Pinterest Users by Country
                                            Male   Female

                             85%
           81%
                                             79%
                 77%                                                          77%
                                                                                          72%

                                                             64%




                                                                        36%

                                                                                                28%
                       23%                                                          23%
                                                   21%
19%
                                   15%




      US           Brazil    Germany           France              UK           Italy       Spain


                                   Data from April 2012 Google DoubleClick
American News
 Coverage from 16 January 2012 – 13 February 2012
Why Pinterest is 2012's
How to use              hottest website
Pinterest's pinboard
for the Web                                       Pinterest Hits 10 Million U.S.
                                                  Monthly Uniques Faster Than
                                                  Any Standalone Site Ever


Learn the Basics of
Using Pinterest
                       Pinterest: Facebook
                       for women?

 American News
   Coverage from 16 January 2012 – 13 February 2012
06 February 2012
17 January 2012

                                                  07 February 2012




10 February 2012


                       13 February 2012


 American News
   Coverage from 16 January 2012 – 13 February 2012
How to use Pinterest's pinboard for the Web



                                              If you haven't
                                              heard of it, find
                                              the nearest
                                              twenty- or
                                              thirtysomething
                                              woman. She'll
                                              likely know what's
                                              up and can tell
                                              you all about it. If
                                              she can stop
                                              pinning.



American News
Why Pinterest is 2012's hottest website


                                          Pinterest is the
                                          breakout social
                                          network of 2012,
                                          but even
                                          technology
                                          addicts could be
                                          excused for
                                          missing its rise to
                                          success.




American News
Pinterest Hits 10 Million U.S. Monthly
Uniques Faster Than Any Site Ever



                                         It’s beautiful, it’s
                                         addictive, and
                                         now Pinterest is
                                         having its glorious
                                         hockey stick
                                         moment…Pinterest
                                         just hit 11.7 million
                                         unique monthly
                                         U.S. visitors,
                                         crossing the 10
                                         million mark faster
American News                            than any other
                                         standalone site in
                                         history.
Learn the Basics of Using Pinterest
                                      I've heard
                                      Pinterest
                                      described as
                                      "Facebook for
                                      women," and I'll
                                      admit a lot of the
                                      categories and
                                      images skew that
                                      way. But there's
                                      plenty of
                                      interesting stuff for
                                      all to see, and I'm
                                      sure as the service
                                      grows, the
                                      content will start
                                      to balance out.

American News
Pinterest: Facebook for women?




American News
Pinterest: Facebook for women?



                                 I'll admit that when
                                 my wife first showed
                                 me the site a few
                                 weeks ago, I
                                 thought to myself,
                                 "This one's not for
                                 guys." And it's true,
                                 most Pinterest users
                                 are women. But
                                 having used it for a
                                 few weeks, I have
                                 found it useful to
                                 save gadgets that I
American News                    want or other items
                                 that I might want as
                                 gifts in the future. Or
                                 maybe even DIY
                                 projects around the
                                 house.
British News
 Coverage from 16 January 2012 – 13 February 2012
Pinterest for iPhone
review                                          Is Pinterest the
                                                Facebook for women?
                                                Fast-growing social site
                                                could be 97% female
                       Case study: How a UK
                       flooring company is
                       using Pinterest



                                         Pinning Down
                                         Creative Social
                                         Media: Pinterest
                                         Reaches 11 Million
                                         Users
British News
 Coverage from 16 January 2012 – 13 February 2012
26 January 2012
                                               13 February 2012



                    6 February 2012




                                        16 February 2012




British News
 Coverage from 16 January 2012 – 13 February 2012
Pinterest for iPhone review

                              Pinterest is an image-
                              based website that
                              allows users to create
                              their own virtual
                              pinboards based
                              around specific
                              interests, such as
                              football or music, or
                              even discrete
                              projects, such as
                              decorating a house.




British News
Is Pinterest the Facebook for women? Fast-
growing social site could be 97% female
                                             Techcrunch says
                                             that 97 per cent
                                             of Pinterest's one
                                             million Facebook
                                             likes are from
                                             women… Earlier
                                             data from
                                             Experian Hitwise
                                             put the figure at
                                             58 per cent
                                             female in
                                             December, driven
                                             by the photo-
                                             sharing site's focus
                                             on arts and crafts.
British News
Is Pinterest the Facebook for women? Fast-
growing social site could be 97% female
                                             Techcrunch says
                                             that 97 per cent
                                             of Pinterest's one
                                             million Facebook
                                             likes are from
                                             women… Earlier
                                             data from
                                             Experian Hitwise
                                             put the figure at
                                             58 per cent
                                             female in
                                             December, driven
                                             by the photo-
                                             sharing site's focus
                                             on arts and crafts.
British News
Case study: How a UK flooring company is
using Pinterest


                                           The big question
                                           many of you are
                                           asking is whether
                                           this platform has
                                           any business use,
                                           especially for
                                           product
                                           manufacturers
                                           within the
                                           construction
                                           industry... Since our
                                           industry is very
                                           visual, especially
                                           when marketing to
British News                               architects, who
                                           want to see the
                                           aesthetics of your
                                           products and see
                                           them in situ.
Pinning Down Creative Social Media:
Pinterest Reaches 11 Million Users
                                      Elegant, addictive
                                      and creative -
                                      Pinterest is a fresh
                                      social networking
                                      platform that
                                      brings the
                                      simplicity of
                                      Twitter to the
                                      world of design
                                      and photography.




British News
Outline
o  History of women on the Internet

o  History of social networking services [SNSs]

o  Media coverage

o  Conclusions
Conclusions
 Where we go from here
Cultural Media Trends
              US                            UK

Emphasis      site for women                interface

Users         WOMEN. No boys allowed.       business, designers, US women

Description   arts, crafts, home            design, photography,
                                            collection
Visual Aids   for women                     gender-neutral

Advice        get in on the ground floor,   get in on the ground floor
              watch out for the women!
Image Credits
o    Slide 4: http://technicallyphilly.com/tag/eniac, http://www.innovativedisruption.com/disrupt-this/?Tag=business%20model,
     http://thecomputerboys.com/?p=239


o    History of Pinterest: http://articles.businessinsider.com/2012-04-03/tech/31278933_1_founder-advisor-foursquare,
     http://www.bugman123.com/Bugs/index.html


o    Slides 13-15: http://en.wikipedia.org/wiki/File:Mark_Zuckerberg_at_the_37th_G8_Summit_in_Deauville_018_v1.jpg,
     http://www.investopedia.com/slide-show/venture-capitalists#axzz21BSy0MkY,
     http://www.techmadly.com/twitter-continues-its-european-focus-with-a-new-uk-blog/twitterceoevanwilliamsmeetsmayornewsom91x6yhlkf79l


o    American news : http://en.wikipedia.org/wiki/File:USA_Today_Logo.svg,
     http://askyourusers.wordpress.com/2012/04/19/weve-launched-and-techcrunch-broke-the-news/, http://en.wikipedia.org/wiki/File:Cnn.svg,
     http://en.wikipedia.org/wiki/File:PC_World_logo.svg, http://en.wikipedia.org/wiki/File:Fox_News_Channel.svg.


o    British news : http://plancast.com/user/1637394, http://www.michaelandgina.com/tag/huffington-post/,
     http://en.wikipedia.org/wiki/File:Daily_Telegraph.svg,
     http://www.seoconsult.com/seoblog/seo-management/time-for-the-daily-mail-to-capitalise.html.


o    American news supporting images: http://www.usatoday.com/tech/news/story/2012-01-17/how-to-pinterest-mark-smith/52615856/1,
     http://articles.cnn.com/2012-02-06/tech/tech_web_pinterest-website-cashmore_1_sites-social-networks-early-adopters?_s=PM:TECH,
     http://www.pcworld.com/article/249804/learn_the_basics_of_using_pinterest.html,
     http://www.foxnews.com/scitech/2012/02/13/pin-your-interests-online-with-pinterest/,
     http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/,


o    British news supporting images:
     http://www.telegraph.co.uk/technology/mobile-app-reviews/9040999/Pinterest-for-iPhone-review.html,
     http://www.pauleycreative.co.uk/2012/02/case-study-how-a-uk-flooring-company-is-using-pinterest/,
     http://www.dailymail.co.uk/sciencetech/article-2100486/Is-Pinterest-Facebook-women-Fast-growing-social-site-97-cent-female.html,
     http://www.huffingtonpost.co.uk/matthew-tucker/pinterest-million-users-pinning-down-creative-soc_b_1275634.html
References
o    About Us | LinkedIn Press Center. (2012, March 31).LinkedIn Press Center. Social Networking Service.


o    Broida, R. (2012, February 10). Learn the Basics of Using Pinterest. PCWorld. Retrieved from
     http://www.pcworld.com/article/249804/learn_the_basics_of_using_pinterest.html


o    Cashmore, P. (2012, February 6). Why Pinterest is 2012’s hottest website. CNN. Retrieved from
     http://articles.cnn.com/2012-02-06/tech/tech_web_pinterest-website-cashmore_1_sites-social-networks-early-adopters?_s=PM:TECH


o    Chitu, A. (2005, December 19). Google Labs Aptitude Test. Google Labs Aptitude Test. Retrieved from
     http://googlesystem.blogspot.com/2005/12/google-labs-aptitude-test.html


o    Cluthe, K. (2012, March 13). Pinterest CEO Ben Silbermann Opines at SXSW. PCMAG. Retrieved from http://www.pcmag.com/article2/0,2817,2401518,00.asp


o    Company History | LinkedIn - Public Relations. (n.d.).Relationships Matter | LinkedIn. Social Networking Service. Retrieved November 26, 2010, from
     http://press.linkedin.com/history


o    Constine, J. (2012a, February 7). TechCrunch | Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore. TechCrunch. Retrieved
     from http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/


o    Constine, J. (2012b, February 11). TechCrunch | Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women. TechCrunch. Retrieved from
     http://techcrunch.com/2012/02/11/pinterest-stats/


o    Crook, J. (2012, March 8). TechCrunch | Pinterest Now Generates More Referral Traffic Than Twitter: Study. TechCrunch. Retrieved from
     http://techcrunch.com/2012/03/08/pinterest-now-generates-more-referral-traffic-than-twitter-study/


o    DoubleClick Ad Planner by Google. (2012, April 30).DoubleClick Ad Planner by Google. Information Visualization. Retrieved from
     https://www.google.com/adplanner/?pli=1#siteSearch?uid=domain%253A%2520pinterest.com&geo=US&lp=false
References
o    Douglas, N. (2007, March 12). Twitter blows up at SXSW Conference. Gawker. Blog. Retrieved November 24, 2010, from
     http://gawker.com/tech/next-big-thing/twitter-blows-up-at-sxsw-conference-243634.php


o    e-Buzz Edge. (2010, May 13). LinkedIn’s History, Present and Recent Features. Retrieved from
     http://www.slideshare.net/ctnconsulting/linkedins-history-present-and-recent-features


o    Ensmenger, N. L. (2010). The Computer Boys Take Over: Computers, Programmers, and the Politics of Technical Expertise. The MIT Press.


o    Facebook Newsroom. (n.d.).Facebook. Social Networking Service. Retrieved May 10, 2012, from http://newsroom.fb.com/content/default.aspx?NewsAreaId=22


o    Hall, K. (1996). Cyberfeminism. Computer-Mediated Communication: Linguistic, Social and Cross-Cultural Perspectives (pp. 147–170). John Benjamins Pub Co.


o    Hourihan, M. (2003, February 3). Blogger’s history re-imagined - meg.hourihan.com. About Meg Hourihan. Blog. Retrieved November 24, 2010, from
     http://meg.hourihan.com/2003/02/bloggers-history-reimagined


o    How many facebook users were there in December 2006, 2007, 2008 till 2010? (n.d.).Quora. Retrieved May 3, 2012, from
     http://www.quora.com/permalink/ODwEgzzaC


o    Java, A., Song, X., Finin, T., & Tseng, B. (2007). Why we twitter: understanding microblogging usage and communities. Proceedings of the 9th WebKDD and 1st SNA-
     KDD 2007 workshop on Web mining and social network analysis (pp. 56–65).


o    Lenhart, A., Purcell, K., Smi, A., & Zickuhr, K. (2010). Social Media and Mobile Internet Use Among Teens and Young Adults. Pew Research Center’s Internet &
     American Life Project (p. 51). Pew Research Center.


o    Mandel, L. (1967, April). The Computer Girls. Cosmopolitan, 52–56.
References
o    Morris, C. (2012, February 13). Pinterest: Facebook for women? FoxNews.com. Retrieved from
     http://www.foxnews.com/scitech/2012/02/13/pin-your-interests-online-with-pinterest/


o    Ortutay, B. (2012, March 12). Interest spikes in Pinterest, notably from women. Boston.com. Retrieved from
     http://articles.boston.com/2012-03-12/business/31154500_1_share-photos-bulletin-board-inspirations


o    Pelzer, A. (2012, February 20). Twitter Users - RAAK | Digital & Social Media Agency London - Putting you in touch with your crowds. RAAK | Digital & Social Media
     Agency London - Putting you in touch with your crowds. Social Media Agency. Retrieved from http://wewillraakyou.com/twitter-users/


o    Richmond, S. (2012, January 26). Pinterest for iPhone review. Telegraph.co.uk. Retrieved from
     http://www.telegraph.co.uk/technology/mobile-app-reviews/9040999/Pinterest-for-iPhone-review.html


o    Royal, C. (2005a). Tech-savvy women seek support in classroom and newsroom. The Online Journalism Review. Retrieved from
     http://www.ojr.org/ojr/stories/041304royal/


o    Royal, C. (2005b, May). Gendered Spaces and Digital Discourse: Framing Women’s Relationship with the Internet (PhD. diss). The University of Texas at Austin, Austin,
     TX. Retrieved from http://www.lib.utexas.edu/etd/d/2005/royald05103/royald05103.pdf


o    Smith, M. W. (2012, January 17). How to use Pinterest’s pinboard for the Web. USATODAY.COM. Retrieved from
     http://www.usatoday.com/tech/news/story/2012-01-17/how-to-pinterest-mark-smith/52615856/1


o    Tucker, M. (2012, February 16). Pinning Down Creative Social Media: Pinterest Reaches 11 Million Users. The Huffington Post. Retrieved from
     http://www.huffingtonpost.co.uk/matthew-tucker/pinterest-million-users-pinning-down-creative-soc_b_1275634.html


o    Waugh, R. (2012, February 13). Is Pinterest the Facebook for women? Fast-growing social site could be 97 per cent female. Mail Online. Retrieved from
     http://www.dailymail.co.uk/sciencetech/article-2100486/Is-Pinterest-Facebook-women-Fast-growing-social-site-97-cent-female.html
Questions?

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Pinterest - Cyberfeminism 2.0?

  • 1. Pinterest: Cyberfeminism 2.0? Dissecting the media’s discourse about Pinterest in the US and UK
  • 2. Outline o  History of women on the Internet o  History of social networking services [SNSs] o  Media coverage o  Conclusions
  • 3. 3 History of Women and the Internet It’s complicated
  • 5. Cyberfeminism Radical Liberal o  Advocates for a women- o  Advocates for gender-blind, only space online utopic space online [Hall 1996] [Hall 1996]
  • 6. Cyberfeminism Radical Liberal o  Advocates for a women- o  Advocates for gender-blind, only space online utopic space online [Hall 1996] [Hall 1996] Gendered spaces o  “A site designated for a specific gender either through title or indirectly via its mission and content.” [Royal 2005]
  • 7. SAPPHO Future Sex iVillage
  • 8. Outline o  History of women on the Internet o  History of social networking services [SNSs] o  Media coverage o  Conclusions
  • 9. History of SNSs It may surprise you
  • 11. o  Launched March 2010 o  Invite-only
  • 12. Collections have to be something that you're proud of. If the collections didn't look awesome, why would anyone spend time working on them? - co-founder, Ben Silbermann [Cluthe 2012]
  • 13. #1
  • 15. #1 #14 #27
  • 16. Number of members as of Feb. 2012 (millions) Pinterest 10.4 LinkedIn 150 Twitter 200 Facebook 845
  • 17. Number of members at twoFeb. 2012 (millions) Number of members as of years old (millions) Pinterest 10.4 10.4 LinkedIn 150 4 Twitter 200 6 Facebook 12 845
  • 18. Men and women are equally likely to use [social networking] sites. [Pew Internet and American Life Project 2010]
  • 19. Gender Distribution of Pinterest Users by Country Male Female 85% 81% 79% 77% 77% 72% 64% 36% 28% 23% 23% 21% 19% 15% US Brazil Germany France UK Italy Spain Data from April 2012 Google DoubleClick
  • 20. Outline o  History of women on the Internet o  History of social networking services [SNSs] o  Media coverage o  Conclusions
  • 21. Media Coverage Articles and discourse from the UK and US
  • 22. Gender Distribution of Pinterest Users by Country Male Female 85% 81% 79% 77% 77% 72% 64% 36% 28% 23% 23% 21% 19% 15% US Brazil Germany France UK Italy Spain Data from April 2012 Google DoubleClick
  • 23. American News Coverage from 16 January 2012 – 13 February 2012
  • 24. Why Pinterest is 2012's How to use hottest website Pinterest's pinboard for the Web Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever Learn the Basics of Using Pinterest Pinterest: Facebook for women? American News Coverage from 16 January 2012 – 13 February 2012
  • 25. 06 February 2012 17 January 2012 07 February 2012 10 February 2012 13 February 2012 American News Coverage from 16 January 2012 – 13 February 2012
  • 26. How to use Pinterest's pinboard for the Web If you haven't heard of it, find the nearest twenty- or thirtysomething woman. She'll likely know what's up and can tell you all about it. If she can stop pinning. American News
  • 27. Why Pinterest is 2012's hottest website Pinterest is the breakout social network of 2012, but even technology addicts could be excused for missing its rise to success. American News
  • 28. Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Site Ever It’s beautiful, it’s addictive, and now Pinterest is having its glorious hockey stick moment…Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster American News than any other standalone site in history.
  • 29. Learn the Basics of Using Pinterest I've heard Pinterest described as "Facebook for women," and I'll admit a lot of the categories and images skew that way. But there's plenty of interesting stuff for all to see, and I'm sure as the service grows, the content will start to balance out. American News
  • 30. Pinterest: Facebook for women? American News
  • 31. Pinterest: Facebook for women? I'll admit that when my wife first showed me the site a few weeks ago, I thought to myself, "This one's not for guys." And it's true, most Pinterest users are women. But having used it for a few weeks, I have found it useful to save gadgets that I American News want or other items that I might want as gifts in the future. Or maybe even DIY projects around the house.
  • 32. British News Coverage from 16 January 2012 – 13 February 2012
  • 33. Pinterest for iPhone review Is Pinterest the Facebook for women? Fast-growing social site could be 97% female Case study: How a UK flooring company is using Pinterest Pinning Down Creative Social Media: Pinterest Reaches 11 Million Users British News Coverage from 16 January 2012 – 13 February 2012
  • 34. 26 January 2012 13 February 2012 6 February 2012 16 February 2012 British News Coverage from 16 January 2012 – 13 February 2012
  • 35. Pinterest for iPhone review Pinterest is an image- based website that allows users to create their own virtual pinboards based around specific interests, such as football or music, or even discrete projects, such as decorating a house. British News
  • 36. Is Pinterest the Facebook for women? Fast- growing social site could be 97% female Techcrunch says that 97 per cent of Pinterest's one million Facebook likes are from women… Earlier data from Experian Hitwise put the figure at 58 per cent female in December, driven by the photo- sharing site's focus on arts and crafts. British News
  • 37. Is Pinterest the Facebook for women? Fast- growing social site could be 97% female Techcrunch says that 97 per cent of Pinterest's one million Facebook likes are from women… Earlier data from Experian Hitwise put the figure at 58 per cent female in December, driven by the photo- sharing site's focus on arts and crafts. British News
  • 38. Case study: How a UK flooring company is using Pinterest The big question many of you are asking is whether this platform has any business use, especially for product manufacturers within the construction industry... Since our industry is very visual, especially when marketing to British News architects, who want to see the aesthetics of your products and see them in situ.
  • 39. Pinning Down Creative Social Media: Pinterest Reaches 11 Million Users Elegant, addictive and creative - Pinterest is a fresh social networking platform that brings the simplicity of Twitter to the world of design and photography. British News
  • 40. Outline o  History of women on the Internet o  History of social networking services [SNSs] o  Media coverage o  Conclusions
  • 41. Conclusions Where we go from here
  • 42. Cultural Media Trends US UK Emphasis site for women interface Users WOMEN. No boys allowed. business, designers, US women Description arts, crafts, home design, photography, collection Visual Aids for women gender-neutral Advice get in on the ground floor, get in on the ground floor watch out for the women!
  • 43. Image Credits o  Slide 4: http://technicallyphilly.com/tag/eniac, http://www.innovativedisruption.com/disrupt-this/?Tag=business%20model, http://thecomputerboys.com/?p=239 o  History of Pinterest: http://articles.businessinsider.com/2012-04-03/tech/31278933_1_founder-advisor-foursquare, http://www.bugman123.com/Bugs/index.html o  Slides 13-15: http://en.wikipedia.org/wiki/File:Mark_Zuckerberg_at_the_37th_G8_Summit_in_Deauville_018_v1.jpg, http://www.investopedia.com/slide-show/venture-capitalists#axzz21BSy0MkY, http://www.techmadly.com/twitter-continues-its-european-focus-with-a-new-uk-blog/twitterceoevanwilliamsmeetsmayornewsom91x6yhlkf79l o  American news : http://en.wikipedia.org/wiki/File:USA_Today_Logo.svg, http://askyourusers.wordpress.com/2012/04/19/weve-launched-and-techcrunch-broke-the-news/, http://en.wikipedia.org/wiki/File:Cnn.svg, http://en.wikipedia.org/wiki/File:PC_World_logo.svg, http://en.wikipedia.org/wiki/File:Fox_News_Channel.svg. o  British news : http://plancast.com/user/1637394, http://www.michaelandgina.com/tag/huffington-post/, http://en.wikipedia.org/wiki/File:Daily_Telegraph.svg, http://www.seoconsult.com/seoblog/seo-management/time-for-the-daily-mail-to-capitalise.html. o  American news supporting images: http://www.usatoday.com/tech/news/story/2012-01-17/how-to-pinterest-mark-smith/52615856/1, http://articles.cnn.com/2012-02-06/tech/tech_web_pinterest-website-cashmore_1_sites-social-networks-early-adopters?_s=PM:TECH, http://www.pcworld.com/article/249804/learn_the_basics_of_using_pinterest.html, http://www.foxnews.com/scitech/2012/02/13/pin-your-interests-online-with-pinterest/, http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/, o  British news supporting images: http://www.telegraph.co.uk/technology/mobile-app-reviews/9040999/Pinterest-for-iPhone-review.html, http://www.pauleycreative.co.uk/2012/02/case-study-how-a-uk-flooring-company-is-using-pinterest/, http://www.dailymail.co.uk/sciencetech/article-2100486/Is-Pinterest-Facebook-women-Fast-growing-social-site-97-cent-female.html, http://www.huffingtonpost.co.uk/matthew-tucker/pinterest-million-users-pinning-down-creative-soc_b_1275634.html
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