TVHA, a housing association located in London, wanted to employ more talent for the years 2014/15. To make the TVHA and attractive place to work, Carve helped implement an engaging content strategy to improve transparency and knowledge about the company.

1. TVHA –
Social recruiting
Case Study – January 2015

2. TVHA is a housing association in Twickenham, South West
London. As part of their strategic development, they were
looking to increase levels of hiring in 2014 and 2015. The
challenge was to improve the attractiveness of TVHA as an
employer, to improve transparency for candidates and to
increase the number of ‘informed hires’. But how do you
position TVHA’s key values amongst the target audience and
create a platform for engagement around careers at TVHA?.

3. The key element of our solution was our content strategy,
based on bringing life at TVHA to the fore, as well as
highlighting key career vacancies. In creating a
Facebook page, we used highly targeted advertising to
form a community of people living in or near Twickenham
and interested in careers at housing associations. We
also utilised TVHA’s existing channels (Twitter and
LinkedIn) as platforms for our content. Collaboration
between client and consultant was essential – all content
was supplied by TVHA based on our recommendations.

4. The specific targeting of our Facebook advertising
built a community of over 1,200 people who are
interested in housing, housing associations and
live in or near Twickenham. Paid promotion
produced 4,900 clicks to the website. One
candidate told their interviewer that our social
media content was the first thing they saw about
TVHA as an employer, proving that the content
was effective in a) reaching our target audience
and b) persuading them to apply for a role at
TVHA.
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5. Founded in 2006 and headquartered in
London, Carve is a boutique consultancy
that advises some of the world’s leading
organisations on the strategic use of social
media.
Our people-first approach helps
businesses build the systemic capability
to create value through better connectivity
and collaboration. Results-driven, our
programmes include transformation
through Social Recruiting, Social Selling
and Enterprise Social Networking.