A brief presentation of my services and the focus of a "digital return".

1. Digital Return Optimization

2. Direct Contact
• Founded in 2005
• Provides social media/digital asset marketing and monetization strategies
• Content management
• Proprietary DRO (Digital Return Optimization) process
• Depth of experience in NHL, AHL and Junior levels
Selected clients include…
@carsonmckee

3. Digital Return Optimization (DRO)
1. What is DRO?
2. What DRO can do
3. The DRO process
4. DRO timeline
5. DRO commitment
@carsonmckee

4. What is DRO?
• Digital Return Optimization is…
– The methodology of maximizing and leveraging digital and social
media assets to achieve specific growth, interaction and revenue goals
• Client results include:
– +$170,000 in ticket sales revenue
– +$50,000 in corporate sales revenue
– +$5,000 in merchandise sales revenue
– Social populations growth and engagement
@carsonmckee

5. What DRO Can Do
• Deepen and extend digital reach
• Increase web stats
• Coordinate digital marketing platforms
• Monetize social media sites
• Grow friends and followers
• Enhance online branding
@carsonmckee

6. DRO Process
• Determine specific goals
– Examples:
• Improve web stats
• Establish brands and personalities as leading online destinations
• Leverage corporate partnerships
• Social media enhancement and monetization strategies
• Review existing digital assets
– Website(s)
– Social media
– Apps
– Mobile
– Email
– Integration with other media
@carsonmckee

7. DRO Process (continued)
• Define deliverables
– Examples:
• 10% increase in web traffic YOY
• Double the amount of social media friends/followers
• Set $ values for digital assets
• Merchandise sales target of $x
• Build and implement strategy
– How deliverables inform the strategic path
• Plan and execute tactical elements
– How strategy transitions into actions
• Measure, maintain, adapt
@carsonmckee

8. DRO Timeline
• Runs through a pre-determined contract length
– Monthly rate
• Onsite meetings
– To launch the project
– At midway point
– Other onsite meetings as required
• Weekly tactical meetings via telephone
– Project measurement and tracking
@carsonmckee

9. Thank You
Lets get started with a conversation…
Carson McKee
Direct Contact
http://directcontact.ca
carson.directcontact@gmail.com
604.763.3944