9. But a word caution: does your app solve real problems? Deliver real value? The backlash has startedâŠ
10. 1979: A tale of two bands âUntil the U2 phenomenon broke the Blades were considered to be the Irish band most likely to go global. This Dublin trio acquired a massive hometown reputation in the early 80s with their dynamic blend of punk, pop and soul but somehow failed to make the vital commercial breakthrough.â The âbetter oneâ didnât make itâŠ.
14. From hobby to serious business â a journey The Atrix, The Facets, Frankie Corpse & The Undertakers, etc. The Blades, The Undertones, The Virgin Prunes, Stiff Little Fingers . U2
15. U2 | Anatomy of success Attitude, product , competitiveness, ambition, work-ethic, record company, team & personalities , Paul McGuinness, money, talent, luck, evolution, marketing, value, music, drive, doing it for the punters , togetherness, in for the long haul, time, longevity, brass necks, commercial-savvy , ego, lack of ego, local to global , vision, brand, community, timing...
16.
17. Time to get serious. 2009 â Ireland is dan le merde, again.