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© Danny Somekh 2009
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© Danny Somekh 2009
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© Danny Somekh 2009
12/20
© Danny Somekh 2009
agile branding & creative
             development
                (abcd)


© Danny Somekh 2009
12
                            34
                                                  56
  Brief

                 Research




                                                                       78
                            Planning

                                       Concepts

                                                  Design

                                                           Implement

                                                                       Test

                                                                              Deliver




© Danny Somekh 2009
Writing                Toing and froing
                          Costing
                                          Emailing
                                      Intellectualising
Procrastinating
                 Infighting
Considering Creating Briefing
Calling
Explaining
           Waiting                        Approving
Meeting    Sorting    Deciding
Managing Exploring
Debating               Reviewing          Arranging
© Danny Somekh 2009
abcd?
© Danny Somekh 2009
2002-2007
© Danny Somekh 2009
a client engagement
           b dream team
           c visual exploration
           d end user involvement


© Danny Somekh 2009
4

                      5       3
1                         2       6

© Danny Somekh 2009
1   2
© Danny Somekh 2009
2
© Danny Somekh 2009
3
© Danny Somekh 2009
4
© Danny Somekh 2009
5
© Danny Somekh 2009
2
© Danny Somekh 2009
6
© Danny Somekh 2009
x1   x2   x3




© Danny Somekh 2009
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© Danny Somekh 2009
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Danny Somekh - FOWD London 2009