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Social Media for…
Social Media for…
       Social Good
       Social Good
      Kate Carruthers
        Sydney, June 2012
http://www.slideshare.net/carruthk


            @k
             kcarruthers
                   th



June 2012          © 2012 Kate Carruthers | katecarruthers.com   2
Social is 
                                                 S i li
                                                   global
June 2012   © 2012 Kate Carruthers | katecarruthers.com   3
Social is 
  Social is
  frivolous
  fi l
June 2012      © 2012 Kate Carruthers | katecarruthers.com   4
Social is 
                                                    Social is
                                                    activism
                                                      ti i
June 2012   © 2012 Kate Carruthers | katecarruthers.com     5
Social is 
  Social is
  local
  l l
June 2012      © 2012 Kate Carruthers | katecarruthers.com   6
Social is a helping hand


June 2012         © 2012 Kate Carruthers | katecarruthers.com   7
Social is community
S i li          it
June 2012   © 2012 Kate Carruthers | katecarruthers.com   8
Social is change
            S i li h
June 2012   © 2012 Kate Carruthers | katecarruthers.com   9
Social is money
            S i li



June 2012      © 2012 Kate Carruthers | katecarruthers.com   10
Connect                                        Mobilize




   Communicate                                              Activate

June 2012             © 2012 Kate Carruthers | katecarruthers.com      11
Connect
                                               How do I find 
                                               How do I find
                                              people who are 
                                               interested in 
                                               interested in
                                                   this?




June 2012     © 2012 Kate Carruthers | katecarruthers.com       12
Communicate
                                           How share ideas 
                                           How share ideas
                                            and messages 
                                               with my 
                                               with my
                                             community?




June 2012   © 2012 Kate Carruthers | katecarruthers.com       13
Mobilize
                                                How do I 
                                               connect my 
                                              networks and 
                                              prepare them 
                                               for action?




June 2012   © 2012 Kate Carruthers | katecarruthers.com       14
Activate
                                                    How do I 
                                                   activate my 
                                                   networks?




June 2012      © 2012 Kate Carruthers | katecarruthers.com        15
Some Tools




June 2012   © 2012 Kate Carruthers | katecarruthers.com   16
Some Examples
                Some Examples
• Bl k D Rid
  Black Dog Ride
  http://www.blackdogride.com.au
• Awesome Foundation
  http://blog.awesomefoundation.org
  htt //bl              f  d ti
• Social Innovation Sydney
  http://www.socialinnovationsydney.org
• Community Brave Foundation
  http://www.thecommunitybravefoundation.org
• Permaculture Sydney
                  y   y
  http://www.permaculturesydney.org.au
• Sydney Startup Weekend
  http://sydney.startupweekend.org
     p // y    y      p          g
• Think‐Act‐Change
   http://www.meetup.com/Think‐Act‐Change


June 2012             © 2012 Kate Carruthers | katecarruthers.com   17
June 2012   © 2012 Kate Carruthers | katecarruthers.com   18

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Social media for social good 2012

  • 1. Social Media for… Social Media for… Social Good Social Good Kate Carruthers Sydney, June 2012
  • 2. http://www.slideshare.net/carruthk @k kcarruthers th June 2012 © 2012 Kate Carruthers | katecarruthers.com 2
  • 3. Social is  S i li global June 2012 © 2012 Kate Carruthers | katecarruthers.com 3
  • 4. Social is  Social is frivolous fi l June 2012 © 2012 Kate Carruthers | katecarruthers.com 4
  • 5. Social is  Social is activism ti i June 2012 © 2012 Kate Carruthers | katecarruthers.com 5
  • 6. Social is  Social is local l l June 2012 © 2012 Kate Carruthers | katecarruthers.com 6
  • 7. Social is a helping hand June 2012 © 2012 Kate Carruthers | katecarruthers.com 7
  • 8. Social is community S i li it June 2012 © 2012 Kate Carruthers | katecarruthers.com 8
  • 9. Social is change S i li h June 2012 © 2012 Kate Carruthers | katecarruthers.com 9
  • 10. Social is money S i li June 2012 © 2012 Kate Carruthers | katecarruthers.com 10
  • 11. Connect Mobilize Communicate Activate June 2012 © 2012 Kate Carruthers | katecarruthers.com 11
  • 12. Connect How do I find  How do I find people who are  interested in  interested in this? June 2012 © 2012 Kate Carruthers | katecarruthers.com 12
  • 13. Communicate How share ideas  How share ideas and messages  with my  with my community? June 2012 © 2012 Kate Carruthers | katecarruthers.com 13
  • 14. Mobilize How do I  connect my  networks and  prepare them  for action? June 2012 © 2012 Kate Carruthers | katecarruthers.com 14
  • 15. Activate How do I  activate my  networks? June 2012 © 2012 Kate Carruthers | katecarruthers.com 15
  • 16. Some Tools June 2012 © 2012 Kate Carruthers | katecarruthers.com 16
  • 17. Some Examples Some Examples • Bl k D Rid Black Dog Ride http://www.blackdogride.com.au • Awesome Foundation http://blog.awesomefoundation.org htt //bl f d ti • Social Innovation Sydney http://www.socialinnovationsydney.org • Community Brave Foundation http://www.thecommunitybravefoundation.org • Permaculture Sydney y y http://www.permaculturesydney.org.au • Sydney Startup Weekend http://sydney.startupweekend.org p // y y p g • Think‐Act‐Change http://www.meetup.com/Think‐Act‐Change June 2012 © 2012 Kate Carruthers | katecarruthers.com 17
  • 18. June 2012 © 2012 Kate Carruthers | katecarruthers.com 18