social media is now blurring the boundaries between the public and private, business and personal Social Media Women Sydney

1. Social Media: blurring the boundaries Kate Carruthers Social Media Women – Sydney 13 July 2010 © Kate Carruthers 2010

2. Public Private We used to be able to separate these Personal Business 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 2

3. Social media is blurring the boundaries 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 3

4. The digital revolution has changed the landscape 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 4

5. But the landscape changes continually 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 5

6. Web as a platform Rich user experience The Intelligent Web Harnessing Collective Intelligence Data is the “Intel inside” Software above a single device End of the software release cycle Light weight programming models Source: Open Gardens Blog, April 2006 http://www.opengardensblog.futuretext.com/archives/2006/04/tim_o_reillys_s.html 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 6

7. Privacy was an aberration Photo of family (cc) from the Wisconsin Historical Society and republished here under a Creative Commons license. Some rights reserved. 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 7

8. Privacy arose in a world where privacy was possible Source: http://www.flickr.com/photos/annnna/2432224291/ 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 8

9. Now everyone is getting connected 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 9

10. What are we doing? We’re turning into “ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities.” Source: Mike Sachoff webpronews.com 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 10

11. Why are we doing it? Build friendships Find and form communities Seek or share help and expertise Build reputations Find out who is trustworthy and reputable Do business and make money Find jobs Have fun 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 11

12. Put all of this web/tech aside for a moment … “What has been will be again, what has been done will be done again; there is nothing new under the sun. ” Source: Ecclesiastes 1:9-14 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 12

13. No human behaviour happens online that does not already happen offline. 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 13

14. What is different? Amplification effects of the web The medium facilitates amplified responses 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 14

15. Risks: #1 reputation Source: http://epguides.com/DesigningWomen/ Source: People Tribe 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 15

16. Risks: #2 job Source: The Age Source: bitchwantstea 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 16

17. 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 17 Risks: #3 personal safety “A 16-YEAR-OLD British boy who fatally stabbed a former friend after they traded insults on Facebook was jailed for at least 14 years overnight.” Source: Courier Mail, 23 June 2010

18. Mitigation Use commonsense – if you wouldn’t disclose offline why do it online? Trust your gut Ask your friends It’s just like the ‘real world’ so look for patterns Accept the changed landscape & plan accordingly 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 18

19. Here’s a nice group we prepared earlier … Source: Social Media Women 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 19

20. 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 20 Slides available on Slideshare www.slideshare.net/carruthk © Kate Carruthers 2010