1. Partnership
Prospectus
Asia’s customer engagement and loyalty
strategy show for all companies
14 - 16 November 2012 | Singapore
www.terrapinn.com/loyaltyasia
10 years of running the world’s leading
customer management & loyalty strategy
series globally – now brought to Asia for
you.
Co-located with Created by

2. www.terrapinn.com/loyaltyasia
Executive Summary
Now into its 10th year, Terrapinn’s Loyalty World series is a unique set of conferences designed to enable
businesses in understanding all the complex elements that go into designing & executing successful loyalty
marketing strategies.
Loyalty World Asia 2012 is Asia’s leading industry event - where CMOs, Heads of CRM & Loyalty from the
largest and most innovative brands regionally and globally equip themselves with strategies and intelligence
needed to drive loyalty, increase customer engagement and retention and make long term commercial gains.
What does loyalty mean How can I implement How can I build
for my business in a the complex solutions commercial relationships
constantly changing my business needs to with an increasingly
create loyal & valued discerning
trading environment?
customers? customer base?
This is where innovation is showcased, learning is done and new business contacts are
made.
A unique opportunity
Loyalty World Asia 2012 is a 2 day strategic conference and exhibition (15 – 16 November) with pre-conference
workshops (14 November)
Loyalty World Asia 2012 will feature 200+ senior decision makers from the largest brands in Asian & globally
Loyalty World Asia 2012 is where Asia’s CMOs, Heads of CRM & Loyalty convene to discover solutions and
ideas on driving loyalty, increasing customer engagement and retention for long term
commercial gains
Loyalty World Asia 2012 aims to tackle the complexities behind marketing strategy design to enable Asia’s
customer-centric businesses to capture aggressive growth opportunities in their home
markets
Loyalty World Asia 2012 exhibits the latest services and innovations across online & offlline marketing channels
to build trust and drive brand loyalty
Loyalty World Asia 2012 is YOUR platform and business opportunity that puts your brand, your people and your
offering in front of your target market
Loyalty World Asia 2012 allows you to meet and network with your fellow marketers across different industries
and discuss current trends, opportunities and challenges
With a 10 year proven track record, Loyalty World Asia 2012 is the sales and profile solution that generates new
leads, awareness and new business in Asia.
If you are in the business of providing world-class customer loyalty solutions you need to
be here... and be seen!
2 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

3. www.terrapinn.com/loyaltyasia
The Concept
Loyalty World Asia is Asia’s leading customer management and loyalty strategy conference, presenting a
unique regional platform that links strategies with the latest solutions. It is a place where innovation is
showcased, world-class solutions are presented, and where senior marketers gain deeper insights into Asia’s
loyalty industry.
The conference will feature senior decision makers from the largest global brands – here you will be part of an
exclusive gathering of the most innovative companies and leading solutions providers in the industry.
“Very well organised and high
quality speakers. The idea of the
event mixing different industries
that focus on the special customer
is very good.”
Ainsley Gowans, Orient-Express
“An excellent event - great
insight for any marketer who
wants to prepare for the future.”
Stephane Geffroy, Aeroports de Lyon
Why Loyalty World Asia?
As the global economy emerges from recession, retaining and getting more from customers poses a challenge
greater than ever for businesses – across all industries and all regions. Genuine customer loyalty has become a
prize which few organisations can lay real claim, as consumers remain anxious and increasingly discerning.
In a diverse and opportunity-rich market like Asia, the need to understand customer behaviour and deliver
tailored messages and offerings becomes even more crucial: How does one effectively engage customers
across various and new channels and achieve growth and increase profitability in Asia? Who are the experts
that can help develop cogent and sustainable Asia-centric CRM strategies for today’s businesses?
Loyalty World Asia 2012 will outline how brands can effectively deliver on their customer strategy and deliver a
consistent, engaging message across all channels – new and old. Throughout the conference, loyalty leaders
will be looking to organizations providing products or services to help them overcome their challenges,
enhance, develop and implement their customer strategy. This is where marketers access knowledge,
technology & their peers all in one place, one time to strategise, innovate & execute Marketing 2.0 campaigns in
Asia.
l
;m
“ Asia is a region where old harmonizes with the new, where diversity is the norm,
and growth and change reign supreme.
A Proven Track Record in Mature & Emerging Markets. ”
For the past 10 years, Terrapinn's global marketing events portfolio and global Loyalty World series have run
executive level conferences in almost every single continent globally: London, Dubai, Australia, Africa, Brazil,
Germany, United States and Singapore. We continue to be the world's largest and most respected forum for
senior marketers worldwide.
Loyalty World Asia 2012 aims to achieve:
 300+ business executives joining us
 150+ senior marketers looking for solutions, knowledge and technology
 40+ expert speakers addressing the big issues
Terrapinn’s global series of marketing conferences:
3 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

4. www.terrapinn.com/loyaltyasia
The Event
Loyalty World Asia is a two day strategic conference and exhibition, featuring a tightly edited & curated
showcase of case studies by and for the region’s leading marketers.
The exhibition will showcase the latest solutions from around the world from:
Card manufacturers and integrators
Consultants (Brand, Customer and Loyalty)
Enterprise technology (CRM, Data Mining, Business Intelligence)
Loyalty rewards & coalition programme systems
Payment solutions
Social Media (consultants, SEO, Buzz Monitoring, Marketing Agencies, Lawyers, ORM)
Web and customer analytics
2012 Event at a Glance
14 NOVEMBER 2012 15 NOVEMBER 2012 16 NOVEMBER 2012
WEDNESDAY THURSDAY FRIDAY
CONFERENCE DAY 1 CONFERENCE DAY 2
AM PLENARY
AM PLENARY
PRE-CONFERENCE Engagement in Asia’s Rich and Diverse
Marketing 2.0 in Asia’s Brand-scape
WORKSHOP A Marketplace
Customer-Centric Campaigns Customer Experience Management
Building Brands The Social Media Era
PRE-CONFERENCE
WORKSHOP B
Gamification Multi-Channel Marketing
2-DAY MARKETING TECH EXHIBITION SHOWCASE
Case Studies
Get exclusive insights from leading marketers through exclusive case study presentations. Speakers at Loyalty
World Asia will be positioned as industry thought leaders and will be an unparalleled platform to further engage
with potential clients.
Accompanied by a 2-Day Marketing Tech Exhibition Showcase
Loyalty World Asia 2012 will feature over 30 product & solutions showcases from analytics to channel
management.
4 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

5. www.terrapinn.com/loyaltyasia
Our Speakers
Terrapinn is proud to have worked with some of the biggest names in the world. Each year, we feature some of the industry’s
most innovative and influential individuals as speakers. Our presenters run some of the most successful companies worldwide;
create ground-breaking deals and are trusted industry voices and convention-breaking mavericks.
Here is a selection of our speakers, past and present, from our global Loyalty World series of conferences:
Willie Walsh
Terry Leahy Peter Vesterbacka Jerry Greenfield Richard Reed
CEO
Former CEO CEO Co-founder Co-founder
International Airlines
Tesco Rovio Ben & Jerry’s Innocent Drinks
Group
Don Peppers Martha Rogers Richard Hytner Karin Shepard Rosmalia Hardman
Co-Founder Co-Founder Deputy Chairman SVP Sales & Marketing – Sales & Marketing Director
Peppers and Rogers Peppers and Rogers Saatchi & Saatchi Asia, Middle East & Africa W Singapore-Sentosa
Group Group Worldwide IHG Cove
Shueh Chyan Phang Stephan Dupré Ellie Mickleburgh
Sophia Bendz Gavin Hawthorn
Director, Marketing and Director, Loyalty Marketing Head of Global Marketing
Global Marketing Director Head of CRM & Loyalty
Planning Fairmont - Raffles - Strategy
Spotify Whitbread
Zuji Swissotel Aviva plc
Eben Sermon Lisa Walker Chris Lawson
Anthony Thomson Peter Fitzgerald
Director, Relationship Head of Digital Marketing Content Sales and
Chairman & Co-Founder Director, Retail
Marketing & Loyalty Communications Marketing Director
Metrobank Google
eBay HSBC Guardian
Susana Miranda Hansford
Alan Lias
Group Marketing,
Head of Loyalty & Ancillary
Internationalization & Operations
Revenue Development
Loyalty Programme
Virgin Atlantic Airways
Melia Hotels
By bringing together all the relevant stakeholders under one roof, we provide the perfect
arena for key decision makers to meet, discuss and learn.
5 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

6. www.terrapinn.com/loyaltyasia
Who Attends?
The world’s biggest brand names & Asia’s Top 500 will be at the event to learn how to grow their market
share in Asia – attendees will come from:
INDUSTRY JOB TITLE COUNTRY
Airlines Head of Marketing China
Banks Head of Branding Hong Kong
E-Commerce Portals Head of E-Commerce India
Fast-Moving Consumer Goods CIO / Head of IT Indonesia
Food & Beverage Head of Social Media Japan
Health & Wellness Head of Online / Digital Malaysia
High-Tech & Electronics Head of Loyalty Philippines
Hotels Head of CRM Singapore
Leisure, Head of Customer Experience South Korea
Retail/Luxury Retail Head of Rewards Taiwan
Telecom Operators Head of Customer Insights/Intelligence Thailand
Utilities Head of Customer Analytics Vietnam
We bring you your target market under one roof at one time so that you can generate new
business leads and turn your prospects into customers.
Limited speaking opportunities are open to technology and solutions providers who want to showcase
their expertise to senior marketers at Loyalty World Asia. To secure one of these speaking roles you
need to confirm your partnership with us early.
Contact Carrie Lim NOW at +65 6322 27320 or email carrie.lim@terrapinn.com
6 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

7. www.terrapinn.com/loyaltyasia
A selection of companies who have participated in Terrapinn’s global
marketing events portfolio:
Abbott Nutrition International eBay Loyalty Management NLBV SAP
ABS-CBN Global Limited E-Dialog Loyalty Partner Solutions SAS
Abu Dhabi Commercial Bank e-Dialog Asia Pacific Loyalty/Leisure Industry Saudi Telecom Company
Accarda AG Elavon Financial Services Ltd Loylogic Inc. Schindler Lifts (Singapore) Pte Ltd
Accenture Emaar Hospitality Group LTM Group Sentosa Leisure Group
Accor UK & Ireland EMCF NV Magrabi Retail SES World Skies
Adval Brand Group Pte Ltd Emnos UK Limited Marina Bay Sands Pte Ltd Shell
Ageas Insurance International Epsilon International MarketTools, Inc Simmons (SouthEast Asia)
Asia Equancy MasterCard Singapore DUCKtours Pte Ltd
Agri-Food & Veterinary Authority Etiqa Insurance & Takaful Media Development Authority Singapore Sports Council
Air Miles Espana S.A. ETISALAT ETLA Limited Mergermarket Singapore Telecommunications
Air Partner Plc Euroclear Microsoft Operations Pte Ltd Singapore Zoological Gardens
AirAsia Berhad Exotic Design Ltd Ministry of Manpower SingTel
Amazing Star Montessori House Experian Singapore MITCO Sdn Bhd SiNSYS NV/SA
American Express Fairmont Raffles Hotels MobiCom Corporation Sisal S.p.A.
Ampersand International Modelo Continente SKY IQ
AQM Corporate Sdn Bhd Farnell Hipermercados, S.A. Slashes & Dots Sdn Bhd
Arion Bank Asset Management Galp Energia MOL Plc SNCB
Arvato Online Services GmbH GERA DOVANA Monsanto Singapore Co (Pte) Ltd Sony Ericsson Mobile
Ashburn International Getronics (Singapore) Pte Ltd Mount Elizabeth Hospital Communications International AB
Asia Pacific Customer Service GFK Slovakia Ltd Multiplus Card d.o.o South African Airways
Consortium Global Yellow Pages Media Muvee Technologies Pte Ltd SPH Limited
AsiaMalls Management Pte Ltd Golden Village Multiplex Pte Ltd m-wise B.V Spilgames
Asiawide Franchise Consultants Grand Surf Sdn Bhd MxData Spinney's
Austrian Post AG Grass Roots Asia Pacific Nanyang Polytechnic Squadra Investments
Avaus Consulting Greener Grass Communications National Cancer Centre Standard Chartered Bank
Avis Europe Plc Hanscape Education Group National Heart Centre Standard-Plus
Ayana Resort and Spa Bali Ha-P.com (a division of National University of Singapore StarHub Ltd
Banco de Credito del Peru Honeycomb SMTM Asia Pte Ltd) NEC Asia Pacific Pte Ltd Statoil Fuel & Retail ASA
Banque Accord Harrods Ltd Nectar STC (Saudi Telecom Company)
Batelco Health Promotion Board Net-A-Porter Subway
Belfast City Council Health Sciences Authority Ngan Ha Co. Sumitomo Corporation
Best Western Hotels Hermes Airports Nokia Sword Ciboodle
Black Sun Plc Hindustan Unilever Limited NS Hispeed TATA Communications (Canada)
B-Mobile Communications hit-CONSULT GmbH NS Media A/S ULC
Sendirian Berhad Home Credit a.s., NTUC FairPrice TCC
BMW Group Homebase Limited Nuon (Vattenfall) TeliaSonera
BOKU Hotel Equatorial Melaka OCBC Securities Pte Ltd Temasek Polytechnic
Break Free Ltd HRnet One Pte Ltd OMG Holdings Pte Ltd Teradata (Singapore) Pte Ltd
Bupa International HyperCity Retail (India) Ltd. ONE Marketing A/S Tesco Stores Ltd
BWIN Interactive Entertainment IBM Singapore Pte Ltd Oracle Corporation Singapore Thai Airways
Canadian Museum of Civilization Idomoo Orange Thai Village Holdings Ltd
Canadian Vintners Association ie IDEAS Pte Ltd Origo Marketing Group The Ascott Limited
CardSys Sdn Bhd Institute of Directors Owl International Pte Ltd The EZ Suite / Singpost
Carlson Marketing Group Institute of Technical Education PAF The Logic Group
Carlton Hotel Singapore Intercash Panduit The Manufacturers Life Insurance
Carrefour International SOS PayPal The Walt Disney Company
Casanova J.P Boden & Co Pegasystems Pte Ltd Tiara Labuan Hotel
Caterpillar Jardine Cycle & Carriage Pfizer, Inc. Tiger Airways
Ceridian Stored Value Solutions Industries Pte Ltd Philips Consumer Lifestyle Titan Industries
CEVA Freight (Singapore) Pte Ltd Johnson Controls Holdings Points International Ltd Travelport
CityCab Pte Ltd Jumeirah Group PrimeConcept/PR1ME TrulyMuslimah Pte Ltd
ComfortDelGro Corporation Ltd Jurong Bird Park Pte Ltd Proof Perfect UEM Land Berhad
(SBS Transit Ltd) Kaser International Limited Public Utilities Board (PUB) Unicorn International Pte Ltd
Corporate Rewards Limited Kelly Services (Singapore) Pte Ltd Pure Earth Pte Ltd Universal Card Corporation LLC
Creativ Direkt d.o.o. KK Women's & Children's Hospital Quintess Group (Unicard)
Cycle & Carriage Industries Konzum d.d., Referprom Ltd Velti
Cyprus Telecommunications Kooshi Koncepts Pte Ltd Research In Motion Viking Line Abp
Authority (CYTA) K-Plus Oy Riviera Adria d.d. Vistaprint
DBS Bank Kualiti Khidmat Alam Sdn Bhd Robert Bosch GmbH Volvo East Asia (Pte) Ltd
DHL Express (Singapore) Pte Ltd LaSer UK Rockwell Automation SEA Wazzamba World AG
Dimelo Latvija Statoil, SIA Rolls-Royce Marine Welcome Real-time
Direct Marketing Association of L'EASY Roshan Wheelock Properties (S) Ltd
Singapore LEGO Company Limited Royal Bank of Scotland Wildlife Reserves Singapore
DST Communications Sdn Bhd IKEA Salsa Jeans Woolworths Pty LTD
Dunnhumby Lloyds Banking Group Sanoma News Oy/Helsingin Yahoo! SEA
East Coast Main Line Company LogoCard Sanomat ZUJI Pte Ltd
7 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

8. www.terrapinn.com/loyaltyasia
Who Should Sponsor & Exhibit?
The profiles
The conference creates a platform for suppliers to showcase their expertise. Organisations that
could benefit from sponsoring or exhibiting include:
BUSINESS
MARKETING LOYALTY
CRM SYSTEMS INTELLIGENCE & SOCIAL MEDIA
AUTOMATION PLATFORMS
ANALYTICS
MOBILE E-MAIL SEARCH ENGINE DIRECT
MARKETING MARKETING OPTIMISATION MARKETING
Limited speaking opportunities
There are limited speaking opportunities for sponsors. To secure one of these speaking slots you
need to confirm your partnership with us early.
Sponsorship & exhibition at Loyalty World Asia 2012 is a unique opportunity to position your
company’s products & offerings to a highly targeted & senior gathering of Asia’s premier marketers
as growth prospects in Asia continue to surge in 2012.
To discuss your participation, contact Carrie Lim
on +65 6322 2320 or email carrie.lim@terrapinn.com.
TERRAPINN’S MARKETING EVENTS HAVE BEEN
SPONSORED BY INDUSTRY LEADERS:
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9. www.terrapinn.com/loyaltyasia
Sponsorship & Exhibition
Opportunities
BE PROFILED AT THE EVENT THROUGH ANY OF THE FOLLOWING OPTIONS:
THOUGHT LEADERSHIP
SPEAKING OPPORTUNITIES
Loyalty World Asia is where Asia’s elite marketers speak to
demonstrate their thought leadership. Across our global portfolio of
marketing events - speaking opportunities on the programme have
positioned our valued partners alongside global CMOs
authoritatively. Our partners have benefitted from having their brand
aligned with the most innovative, agile & customer-centric
companies.
EXHIBIT
MARKETING TECH EXHIBITION
SHOWCASE
Having a stand at the exhibition will
guarantee that fellow attendees will
know where to find your company
representatives to make enquiries
onsite at Loyalty World Asia.
BRAND & HOST NETWORKING SOCIALS
Raise your company’s profile at the event by being branded as one of our host sponsors for our various networking
activities! This means your company gets to be the centre of attention in the midst of all the networking action
at Loyalty World Asia! You can be branded for any of the following socials:
LOYALTY WORLD
NETWORKING TEA NETWORKING SPEED
ASIA NETWORKING
BREAKS LUNCHEON NETWORKING
PARTY
9 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

10. www.terrapinn.com/loyaltyasia
Networking Opportunities
Maximise your networking opportunities
at Loyalty World Asia 2012
There are over 10 hours of networking time built into the agenda,
including Terrapinn’s revolutionary SPEED NETWORKING session!
Speed Networking is the way to meet over 100 attendees in just 60 minutes! The revolutionary, exciting,
quick and nonpressurised way to meet fellow conference delegates and industry peers in a 60 minute
session. These brief meetings are the starting point for conversation and networking throughout the
conference.
Contact is the way to get in touch with other attendees before the
event to set up meetings on the day, and keep in touch after the
event! Don’t leave meeting key attendees to chance. Identify your
partners of choice, contact them before the congress, engage
onsite and follow-up post event. Not to mention download the
conference papers when you’re back in the office.
Loyalty World Asia Networking Party & refreshment breaks
The Networking Party as well as refreshment and lunch breaks are also a great way to take advantage of
an informal setting to capitalise on those contacts made earlier in the day.
We pride ourselves on the amount of dedicated network time, ensuring that you meet the people you need
to meet.
10 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

11. www.terrapinn.com/loyaltyasia
An Outstanding
Marketing Campaign
ENGAGE FULLY WITH ASIA’S LEADING MARKETERS
Sponsors of Loyalty World Asia 2012 will be able leverage off a comprehensive marketing campaign designed to
accurately profile your company’s thought leadership & offerings to Asia’s leading marketers. Year on year – our
marketing campaigns have culminated in face-to-face meetings & deals for our sponsors and their key customers &
prospects.
MARKETING CAMPAIGN CHANNELS AT A GLANCE
COMPLEMENTARY & SIMULTANEOUS CHANNELS ACROSS A 7 MONTH MARKETING TIMELINE
ONLINE MARKETING
WEBSITE DIGITAL MARKETING
Our dedicated event website including all sponsor branding and is Loyalty World Asia will be using the latest digital marketing techniques to
consistently updated with the latest event news. The conference and reach the massive target market the show can attract. Including: a
presentation sessions will be heavily promoted on the site to attract dedicated blog, email marketing, social networking and web 2.0 tools,
delegates. online advertising, mobile marketing, search optimisation, PPC and video.
E-MAIL
A comprehensive email campaign will be run to recruit attendees and encourage them to preregister for the conference including sponsor logos where
appropriate. Once registered they receive a weekly show update and prompts to log on to Contact our online community and meeting schedule service.
OFFLINE MARKETING
DIRECT MAIL, FAX TRADE ADVERTISING, PR & PUBLICITY
It’s not as sexy but it still works. Conference brochures will be mailed to a Advertisements and editorial coverage in key publications. Including
targeted database. Where appropriate, inserts will be placed in leading business and national mainstream press with sponsor logos where
business publications in the weeks running up to the show. appropriate.
PARTNERSHIPS PRESS RELATIONS
The show will be promoted through a network of strategic alliances with key
Our powerful media partnerships mean more effective press relations.
industry associations.
AUDIENCE DEVELOPMENT
TELEMARKETING CONTACT SYSTEM
* Terrapinn’s proprietary online conference networking tool
YOU
We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the event. We’ll meet with
you to discuss how we can help you drive traffic to the show, to your stand and to your presentation.
CONTENT MARKETING STRATEGY
Terrapinn’s highly successful portfolio of global marketing conferences has enabled us to leverage on a strong content
base to distribute throughout our 7 month marketing timeline and through our online and offline channels.
MARKET
CONFERENCE
WHITE PAPERS E-BOOKS INTELLIGENCE
PRESENTATIONS
SURVEYS
11 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

12. www.terrapinn.com/loyaltyasia
Terrapinn is an international business media company. Our products are
About trade exhibitions, conferences, training solutions and online publishing.
Terrapinn owns a portfolio of leading B2B brands.
Terrapinn events
Terrapinn conferences, trade shows and award ceremonies are the
Terrapinn industry standard for the sectors they serve. Each year the company
produces over 200 events across the world: in Asia Pacific, in Europe, in
Africa, in the Middle East, in the Americas.
We’re brainstorming your next big idea
Our purpose is to give our customers the relationships and big ideas to do
different and better business. We’ve been doing it for more than 20 years.
We want you to come away from one of our events with eight big ideas
and eight new key contacts. That’s how we contribute to the business
communities we serve.
Living the brand
Our experience, skill, creative vision and commercial drive have built a
portfolio of successful international brands. The kind of brands that ensure
your world class brand gets maximum value from a global stage.
Our brain power stimulates yours
And we believe in the inventive power of the right brain. We’re a creative
organisation and use design, story, play and meaning to make our events
stimulating experiences that help shape your big ideas.
Please visit: www.terrapinn.com
LOYALTY WORLD ASIA 2012
PROJECT TEAM
CARRIE LIM
Business Development Manager
DID +65 6322 2320
Fax +65 6226 3264
carrie.lim@terrapinn.com
MICHELLE GAUTRIN
Conference Manager
DID +65 6322 2773
Fax +65 6226 3264
michelle.gautrin@terrapinn.com
JEHAN MACHACON
Marketing Manager
DID +65 6322 2745
Fax +65 6226 3264
jehan.machacon@terrapinn.com
ELEANOR UY
General Manager, Enterprise
DID +65 6322 2317
Fax +65 6226 3264
eleanor.uy@terrapinn.com
12 Loyalty World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320