1. Partnership
Prospectus
How to store, analyse and use data –
for all businesses
15 - 16 November 2012 | Singapore
www.terrapinn.com/bigdataasia
Co-located with: Produced by:

2. www.terrapinn.com/bigdataasia
Executive Summary
Big Data World Asia 2012 is Asia’s leading conference that will prepare senior marketing and IT
executives with the strategies, intelligence and technology they need to handle Big Data effectively. This
will be achieved through a combination of strategic keynotes and technical ‘how to’ case studies.
It's 2 days packed with best practice, the latest research, and the most innovative case studies!
How do I move big data to How can I attract the
the core of my business very best data
How do I build a data driven scientists?
for competitive organization?
advantage?
This is where data insights are used to generate profitability, create innovation and
achieve competitive advantage.
A unique opportunity
Big Data World Asia 2012 is a 2 day strategic conference and exhibition with pre-conference workshops
Big Data World Asia 2012 will feature 250+ senior decision makers and pioneers within the Big Data
space
Big Data World Asia 2012 is where the data and analytics community comes to find solutions and ideas
Big Data World Asia 2012 is your platform and business opportunity that puts your brand, your people
and your offering in front of your target market
Big Data World Asia 2012 allows you to meet and network with your fellow marketers across different
industries and discuss current trends, opportunities and challenges
Big Data World Asia 2012 is your unrivalled and cost-effective sales and profile solution that works
throughout the year and then brings you face-to-face with your customers and prospects, new leads,
awareness and new business in Asia.
If you are in the business of providing world-class solutions to the data and
analytics community you need to be here... and be seen!
2 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

3. www.terrapinn.com/bigdataasia
The Concept
Big Data World Asia 2012 is the only Asia-centric conference that brings together global thought leaders
shaping the present and future of Big Data, from storage and protection through to analysis and application. It is
the premier meeting place for Asia’s business leaders, senior marketing and IT executives to convene, explore
and debate best practices in data strategy, technology and techniques.
The conference will feature senior decision makers – CIOs, CMOs, IT Directors, Intelligence Architects, Data
scientists and Data analysts from the largest brands in Asia and globally. Be part of an exclusive gathering of the
most innovative companies and leading solutions providers, all eager to explore the latest in data solutions and
services.
Why Big Data World Asia?
Every day, companies capture trillions of bytes of information about customers, suppliers, and operations. With
staggering statistics reflecting that 90% of the data in the world today has been created in the last two years
alone, there is no doubt that the amount of data in our world is exploding – this has made data proliferation one
of the biggest IT infrastructural challenges to organisations, and Big Data, the biggest new trend in enterprise
technology and marketing.
With the explosion in consumer data across multiple channels, business leaders must understand and leverage
the wider implications and economic possibilities of Big Data. Statistics, figures and trends can be translated into
powerful tools and opportunities for business growth, profitability and business models.
In a diverse and opportunity-rich market like Asia, the need to understand customer behaviour and deliver
tailored messages and offerings becomes even more crucial.
' l
;
“ Asia is a region where old harmonizes with the new, where diversity is the norm,
and growth and change reign supreme.
Big Data World Asia 2012 aims to achieve:
300+ business executives joining us
”
150+ senior marketers looking for solutions, knowledge and technology
40+ expert speakers addressing the big issues
Throughout the conference, business leaders will be looking to organizations providing products or
services to help them overcome their challenges, enhance, develop and implement their business
strategy. This is where senior marketers and IT executives access knowledge, technology & their peers all in
one place, one time to strategise, innovate & execute their big data analytics strategies in Asia.
Terrapinn’s global series of Big Data and marketing conferences:
3 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

4. www.terrapinn.com/bigdataasia
The Event
Big Data World Asia 2012 is a two day strategic conference and exhibition, featuring a tightly edited &
curated showcase of case studies by and for the region’s leading thought leaders in Big Data intelligence.
The exhibition will showcase the latest solutions from around the world from:
Business intelligence software providers
Data centres
Database, data management software & services
Data analysis, mining & profile software
Consultants
Law firms
2012 Event at a Glance
15 NOVEMBER 2012 16 NOVEMBER 2012
THURSDAY FRIDAY
CONFERENCE DAY 1 CONFERENCE DAY 2
AM PLENARY
AM PLENARY
Engagement in Asia’s Rich and Diverse
Marketing 2.0 in Asia’s Brand-scape
Marketplace
THE BIG DATA UNIVERSE DATA USAGE
DATA COLLECTION DATA VISUALISATION
DATA ORGANISATION BIG DATA ON CLOUD
2-DAY MARKETING TECH EXHIBITION SHOWCASE
Case Studies & Big Data Tech Exhibition Showcase
Get exclusive insights from leading marketers through exclusive case study presentations. Speakers at Big
Data World Asia 2012 will be positioned as industry thought leaders and will be an unparalleled platform to
further engage with potential clients.
With more case studies from brands using Big Data than any other event, you will benefit from the
innovations and solutions of over thirty global brands across all major industries. Discover the definition and
true value behind the Big Data moniker and take practical solutions back to your business.
4 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

5. www.terrapinn.com/bigdataasia
Our Speakers
Terrapinn is proud to have worked with some of the biggest
names in the world. Our presenters run some of the most
successful companies worldwide; create ground-breaking deals
and are trusted industry voices and convention-breaking
mavericks.
Here is a selection of our speakers, past and present, from our
global Big Data World series of conferences:
5 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

6. www.terrapinn.com/bigdataasia
Other industry experts
Ed Wrazen
Andy Kirk Tony Fish Luke Londergan Chuck Hollis
VP Marketing,
Founder Founder & CEO CTO, VP and Co-Founder VP, Global Marketing CTO
International
Visualising Data AMF Ventures Greenplum EMC Corporation
Trillium Software
Martin Willcox
David Wormald Brian Hopkins Flavio Villanustre
John Pomeroy Director, Product &
Head of Information & Principal Analyst, VP, Infrastructure and
VP EMEA Solutions Marketing,
Media Sector UK Enterprise Architecture Products
MarkLogic EMEA
MarkLogic Forrester Research HPCC Systems
Teradata Corporation
Guarav Verma
Enrico Bertini Senior Director Product, Matt Wood Steve Wood Jeremy Waite
Research Associate Industry & Field Marketing Technology Evangelist Head of Policy Delivery Head of Social Strategy
University of Konstanz EMC Information Amazon Web Services ICO TBG Digital
Intelligence Group
Peter Crayfourd
Paolo Balboni
Michael Paisley Paul Cook Head of Customer Rob Anderson
Executive Director
Head of Information Risk Head of Global Insight Experience Lifecycle EMEA CTO
European Privacy
Santander UK Just-Eat Orange - France EMC Isilon
Association
Telecom
By bringing together all the relevant stakeholders under one roof, we provide the perfect
arena for key decision makers to meet, discuss and learn.
6 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

7. www.terrapinn.com/bigdataasia
Who Attends?
The world’s biggest brand names & Asia’s Top 500 will be at the event to learn how to grow their market
share in Asia – attendees will come from:
INDUSTRY JOB TITLE COUNTRY
Airlines / Travel & Hospitality Data Scientist China
Financial Services Data Analyst Hong Kong
Healthcare CMO / Head of Marketing India
Government / Law Enforcement CIO / Head of IT Indonesia
Telecom Operators Data Intelligence Architect Japan
Media Head of Customer Analytics Malaysia
Luxury & Retail Head of Data Warehousing Philippines
E-Commerce Portals Head of Branding Singapore
Fast-Moving Consumer Goods Head of E-Commerce South Korea
Food & Beverage Head of CRM Taiwan
Leisure, Health & Wellness Head of Loyalty Thailand
Head of Customer
High-Tech & Electronics Vietnam
Insights/Intelligence
We bring you your target market under one roof at one time so that you can generate new
business leads and turn your prospects into customers.
Limited speaking opportunities are open to technology and solutions providers who
want to showcase their expertise to senior marketers at Big Data World Asia 2012. To
secure one of these speaking roles you need to confirm your partnership with us
early.
Contact Carrie Lim NOW at +65 6322 27320 or email carrie.lim@terrapinn.com
7 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

8. www.terrapinn.com/bigdataasia
Who Should Sponsor & Exhibit?
The profiles
The conference creates a platform for suppliers to showcase their expertise. Organisations that could
benefit from sponsoring or exhibiting include:
Why Sponsor?
To be seen as a leading solution and service provider to the world’s most forward thinking companies
To establish credibility for your product or service
To create awareness, raise your profile and get your brand, product or service in front of mind with
key decision makers
Demonstrate the power and success of your product in front of an international audience
Limited speaking opportunities
There are limited speaking opportunities for sponsors. To secure one of these speaking slots you need
to confirm your partnership with us early.
Sponsorship & exhibition at Big Data World Asia 2012 is a unique opportunity to position your company’s
products & offerings to a highly targeted & senior gathering of Asia’s premier marketers & IT executives as
growth prospects in Asia continue to surge in 2012.
To discuss your participation, contact Carrie Lim
on +65 6322 2320 or email carrie.lim@terrapinn.com.
TERRAPINN’S MARKETING EVENTS HAVE BEEN
SPONSORED BY INDUSTRY LEADERS:
8 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

9. www.terrapinn.com/bigdataasia
Sponsorship & Exhibition
Opportunities
BE PROFILED AT THE EVENT THROUGH ANY OF THE FOLLOWING OPTIONS:
THOUGHT LEADERSHIP
SPEAKING OPPORTUNITIES
Big Data World Asia 2012 is where Asia’s elite marketers and top IT
executives speak to demonstrate their thought leadership. Across
our global portfolio of Big Data events - speaking opportunities on
the programme have positioned our valued partners alongside
global CIOs and CMOs authoritatively. Our partners have benefitted
from having their brand aligned with the most innovative, agile &
customer-centric companies.
EXHIBIT
MARKETING TECH EXHIBITION
SHOWCASE
Having a stand at the exhibition will
guarantee that fellow attendees will
know where to find your company
representatives to make enquiries
onsite at Big Data World Asia 2012.
BRAND & HOST NETWORKING SOCIALS
Raise your company’s profile at the event by being branded as one of our host sponsors for our various networking
activities! This means your company gets to be the centre of attention in the midst of all the networking action
at Big Data World Asia 2012! You can be branded for any of the following socials:
BIG DATA WORLD
NETWORKING TEA NETWORKING ASIA 2012 SPEED
BREAKS LUNCHEON NETWORKING NETWORKING
PARTY
9 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

10. www.terrapinn.com/bigdataasia
Networking Opportunities
Maximise your networking opportunities
at Big Data World Asia 2012
There are over 10 hours of networking time built into the agenda,
including Terrapinn’s revolutionary SPEED NETWORKING session!
Speed Networking is the way to meet over 100 attendees in just 60 minutes! The revolutionary, exciting,
quick and nonpressurised way to meet fellow conference delegates and industry peers in a 60 minute
session. These brief meetings are the starting point for conversation and networking throughout the
conference.
Contact is the way to get in touch with other attendees before the event
to set up meetings on the day, and keep in touch after the event! Don’t
leave meeting key attendees to chance. Identify your partners of choice,
contact them before the congress, engage onsite and follow-up post
event. Not to mention download the conference papers when you’re
back in the office.
Big Data World Asia 2012 Networking Party & refreshment breaks
The Networking Party as well as refreshment and lunch breaks are also a great way to take advantage of
an informal setting to capitalise on those contacts made earlier in the day.
We pride ourselves on the amount of dedicated network time, ensuring that you meet the people you need
to meet.
10 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

11. www.terrapinn.com/bigdataasia
An Outstanding
Marketing Campaign
ENGAGE FULLY WITH ASIA’S LEADING CIOs and CMOs
Sponsors of Big Data World Asia 2012 will be able to leverage off a comprehensive marketing campaign
designed to accurately profile your company’s thought leadership & offerings to Asia’s leading marketers
and senior IT executives. Year on year – our marketing campaigns have culminated in face-to-face
meetings & deals for our sponsors and their key customers & prospects.
MARKETING CAMPAIGN CHANNELS AT A GLANCE
COMPLEMENTARY & SIMULTANEOUS CHANNELS ACROSS A 7 MONTH MARKETING TIMELINE
ONLINE MARKETING
WEBSITE E-MAIL
A comprehensive email campaign will be run to recruit attendees and
Our dedicated event website includes all sponsor branding and is
encourage them to preregister for the conference including sponsor logos
consistently updated with the latest event news. The conference and
where appropriate. Once registered they receive a weekly show update and
presentation sessions will be heavily promoted on the site to attract
prompts to log on to Contact our online community and meeting schedule
delegates.
service.
DIGITAL MARKETING
Big Data World Asia 2012 will be using the latest digital marketing techniques to reach the massive target market the show can attract. Including: a
dedicated blog, email marketing, social networking and web 2.0 tools, online advertising, mobile marketing, search optimisation, PPC and video.
OFFLINE MARKETING
DIRECT MAIL, FAX TRADE ADVERTISING, PR & PUBLICITY
It’s not as sexy but it still works. Conference brochures will be mailed to a Advertisements and editorial coverage in key publications. Including
targeted database. Where appropriate, inserts will be placed in leading business and national mainstream press with sponsor logos where
business publications in the weeks running up to the show. appropriate.
PARTNERSHIPS PRESS RELATIONS
The show will be promoted through a network of strategic alliances with
Our powerful media partnerships mean more effective press relations.
key industry associations.
AUDIENCE DEVELOPMENT
TELEMARKETING CONTACT SYSTEM
* Terrapinn’s proprietary online conference networking tool
YOU
We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the event. We’ll meet with
you to discuss how we can help you drive traffic to the show, to your stand and to your presentation.
CONTENT MARKETING STRATEGY
Terrapinn’s highly successful portfolio of global marketing conferences has enabled us to leverage on a
strong content base to distribute throughout our 7 month marketing timeline and through our online and
offline channels.
CONFERENCE MARKET INTELLIGENCE
WHITE PAPERS E-BOOKS
PRESENTATIONS SURVEYS
11 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320

12. www.terrapinn.com/bigdataasia
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About trade exhibitions, conferences, training solutions and online publishing.
Terrapinn owns a portfolio of leading B2B brands.
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produces over 200 events across the world: in Asia Pacific, in Europe, in
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Our purpose is to give our customers the relationships and big ideas to do
different and better business. We’ve been doing it for more than 20 years.
We want you to come away from one of our events with eight big ideas
and eight new key contacts. That’s how we contribute to the business
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Our experience, skill, creative vision and commercial drive have built a
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your world class brand gets maximum value from a global stage.
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And we believe in the inventive power of the right brain. We’re a creative
organisation and use design, story, play and meaning to make our events
stimulating experiences that help shape your big ideas.
Please visit: www.terrapinn.com
BIG DATA WORLD ASIA 2012
PROJECT TEAM
CARRIE LIM
Business Development Manager
DID +65 6322 2320
Fax +65 6226 3264
carrie.lim@terrapinn.com
MICHELLE GAUTRIN
Conference Manager
DID +65 6322 2773
Fax +65 6226 3264
michelle.gautrin@terrapinn.com
JEHAN MACHACON
Marketing Manager
DID +65 6322 2745
Fax +65 6226 3264
jehan.machacon@terrapinn.com
ELEANOR UY
General Manager, Enterprise
DID +65 6322 2317
Fax +65 6226 3264
eleanor.uy@terrapinn.com
12 Big Data World Asia 2012 | carrie.lim@terrapinn.com | T: +65 6322 2320