Identifcation Engagement and Measurement - Putting it all together for Word of Mouth Marketers
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This document discusses identifying influential individuals for online word-of-mouth marketing campaigns. It addresses two main challenges: 1) Identifying seed influencers who belong in target geographic and demographic profiles. 2) Measuring the impact of campaigns continuously and in a timely manner. Several commonly used parameters are discussed for identifying influencers, including number of readers, links, social connections, and content sharing metrics. Methods for continuous monitoring and measurement are also presented.
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Identifcation Engagement and Measurement - Putting it all together for Word of Mouth Marketers
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