1. Hit Tipping
Comparing Mobile First Use of Consumer Consumer
Technology Awareness Adoption Point in the
Lead Generation Tools Marketplace
203 million 10 trillion text
Text # Americans messages will
Enter code Texting 1992 have paid SMS be sent in 2012
Yes
packages (US only)
47% have
1994 seen them, and
6 - 19% (in US)
QR Codes But began have used them No
buzz continues
commercial use (studies vary)
to grow…
in US in 2011
Augmented 2004 No specific
data found, but No specific
Reality on On mobile
phones. 1968 first buzz continues data found No
Mobile Phones actual use to grow…
No specific No specific
SnapTags 2006 data found data found No
29B downloads 76.9B
Mobile Apps 2008 in 2011 downloads Yes
predicted in But expected to
(US$7.3B) peak in 2013
2014 (US$36B)
Hinweis der Redaktion
Sources: AR = https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/, http://www.abiresearch.com/press/1516-ABI+Research+Anticipates+%C3%A2%E2%82%AC%C5%93Dramatic+Growth%C3%A2%E2%82%AC%20+for+Augmented+Reality+via+Smartphones, http://www.slideshare.net/zugarainc/augmented-reality-from-marketing-buzzword-to-a-better-consumer-experience, http://artimes.rouli.net/search/label/AR2010, http://www.grape-digital.com/blog/10-social-media-predictions-for-2012/, http://www.gpsmagazine.com/2010/01/my_top_20_gps_predictions_for.php, QR Code = http://en.wikipedia.org/wiki/QR_code, http://blogs.imediaconnection.com/blog/2011/09/02/study-qr-code-mobile-technology-gauging-consumer-awareness-and-usage/, http://bx.businessweek.com/smartphones/view?url=http%3A%2F%2Fwww.screenmediadaily.com%2Fnews-kinetic-mobile-smartphones-augmented-reality-nfc-near-field-0014001640.shtml, Texting = http://en.wikipedia.org/wiki/Texting, http://blogs.imediaconnection.com/blog/2011/11/25/mobile-marketing-2012-sky%e2%80%99s-the-limit/, SnapTags = http://www.slideshare.net/SpyderPower/spyder-lynk-snaptag-overview-062011-2Mobile Apps = http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats, Location-based use on mobile phone = http://en.wikipedia.org/wiki/Global_Positioning_System, http://www.mobiledevproonline.com/article/mobile-apps/gartner-predicts-mobile-app-trends-for-2012, http://www.bizreport.com/2010/04/mma_location-based_mobile_ads_outperform_other_formats.html, Mobile Apps: Demand for app stores is expected to peak in 2013.• ABI Research (May 2010) predicts that app stores will slowly decline as subscribers migrate from download apps to mobile Web sites and more popular download apps, such as social networking, are preloaded on mobile devices. AR: (1968) Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system. It uses an optical see-through head-mounted display that is tracked by one of two different 6DOF trackers: a mechanical tracker and an ultrasonic tracker.