What's New in Teams Calling, Meetings and Devices March 2024
Social Media Explained
1. social media
@carolinebeavon
what is social media
a series of online tools that let people communicate and share content
most well known - Facebook
Myspace was big a few years ago
twitter is smaller but stil important
now fully integrated into corporate marketing strategy ... companies use these.
2. why social media?
its where your audience are
it acts as a mailing list
its a new way to communicate
it gives your company a human voice
your followers will promote you by sharing
its where your audience are
66% of brits are on Facebook
16% on twitter
they have become, for many, an acceptable form of interaction
it acts as a mailing list
if people follow you on twitter or facebook they will receive your
updates ...
its a new way to communicate
as the public can easily resond and share your updates - they are
more likley to do so
it gives your company a human voice
we respond to people better than company names or buildings
so giving your company a human face online can head off all kinds
of issues
3. London Midlands trains have people who monitor twitter and
respond to complaints and issues strai8ghty away
heads off issues
plus they use it to spread the word about delays
your followers will promote you by sharing
if a follower likes your content - they can easilyshare it to their
friends - free promotion
4. mentioned facebook and twitter
so many other social networks - niche ones, ones for video, audio pictures ...
5. MICROBLOGGING
facebook
twitter
focus on the big ones
Facebook - 66% of brits are on Facebook
Twitter 16% - a lot of media types.
How do they work
accessed through website, phone app or desktop program
Facebook - pages vs profiles
what this means for followers and friends
Twitter
a lot of people tweeting all over the world
you cant read the public stream - it just updates too quickly and would be
like trying to listen to every conversation at a party
instead you create your world within that conversation
> search
6. > follow people that interest you
> have conversations
> send private messages
> follow hashtags
a way of accessing stories
So how this can help you promote your work
> search for people that are interested in oxfam
> have conversations with supporters
> develop and promote hashtags to promote your events or campaigns
> use current hashtags top get involved in the conversation
7. MICROBLOGGING
facebook
twitter
focus on the big ones
Facebook - 66% of brits are on Facebook
Twitter 16% - a lot of media types.
How do they work
accessed through website, phone app or desktop program
Facebook - pages vs profiles
what this means for followers and friends
Twitter
a lot of people tweeting all over the world
you cant read the public stream - it just updates too quickly and would be
like trying to listen to every conversation at a party
instead you create your world within that conversation
8. > search
> follow people that interest you
> have conversations
> send private messages
> follow hashtags
a way of accessing stories
So how this can help you promote your work
> search for people that are interested in oxfam
> have conversations with supporters
> develop and promote hashtags to promote your events or campaigns
> use current hashtags top get involved in the conversation
you can mention people in tweets so they see the message ,, ,and may share it (eg
AGe Uk example)
9. contacts
●you
●colleagues
●friends / family
●people/organisations you've worked with
●local reporters / newspapers / bloggers
●other branches/national
●other charities
●mailing lists
●promotional material
●social media search
remember - its not about big numbers
10. content
special events
advertise event / invite people
commentary on whats happening
comment on news stories
special people you meet
day to day
what your job involves - some people care!
updates on projects / fundraising totals
roles in the office
funny things that happen
THINK - is it interesting or useful?
11. conversation
needs to be ongoing - not once a week
listen - don't just broadcast
start discussions
respond to people - even just a thank you!
Try not to cross-post (same on Twitter and FB)
12. tech and tools
To update:
laptop w/internet connection
mobile phone
To listen:
email notifications
mobile notifications
Boxcar (monitors email, Twitter and Facebook)
22. What is a blog?
comes frolm web log
started out in mid 90s as an online public diary for techie types to talk about their work
evolved over time and became a way for people to talk about their lives, their niche
interests
then they became corporate
as social media grew - companies realised that the public liked the human insight .. .
conversational style and relaxed - not hard messages
blogs for all kinds of subjects - sport, politics. music and local areas
hyperlocal bloggers - people who cover a very small geographic area - ie Jewellery
Quarter or Digbeth
style: depends - some are formal (newspaper style) others are more casual
a blog post - can be as long or as short as you want - could be a few lines, could be
pages long
(more on style in a sec)
23. why blog?
shows your organisation is human
more casual than a official website
feels "behind the scenes" - privileged
lets you show your expertise in your field
gives you more space to explain
its free
comes frolm web log
started out as an online public diary for techie types to talk about their work
evolved over time and became a way for people to talk about their lives, their niche
interests
then they became corporate
as social media grew - companies realised that the public liked the human insight .. .
conversational style and relaxed - not hard messages
27. blogging content
time specific
things happening in your organisation
events
world events
reports / studies / research
not time specific
what your job involves - some people care!
updates on projects / fundraising totals
roles in the office
funny/interesting things that happen
a day in the life of ...
THINK - is it interesting/useful?
28. blogging content
● text
● video
● audio
● pictures
● links (with a paragraph discussing)
● statistics / charts / graphs
● scan reports and let people download
29. tips and tricks
● spread the word
● invite guest bloggers
● link to other posts/bloggers
● write no more than you need to
● stock pile / schedule posts
● monitor feedback / comments
● don't over-commit
30. PODCASTING
aUDIOBOO
sOUNDCLOUD
audio blogging
could be a one off piece of audio - an interview, an audio guide, a set of instructions
could be a regular podcast .. in the same way blogs are casual forms of newspapers /
websites
so podcasts are casual forms of programmes ...
a nice way to connect with your audence
31. VODCASTING
Youtube
Vimeo
vodcasting .. .anyone can vodcast nowadays
all you need is a mobile phone or a webcam
plan what your going to say and just say it
upload the video to youtube
