2. This job is very special to me. I set up a company called GlowKids, in 2004. The line will finally be launched in the High Streets in 09, so my idea, conceived at
The concept was to create a range of fun, fashionable and, most importantly, the kitchen table will be sold alongside well-known brands such as High Street
high-vis clothing for children to keep them visible in crowds. Musical, Thomas the Tank, Power Rangers and Little Miss.
Building up an identity for GlowKids was a lot of fun. It drew on all my creative Despite the fun I am having in the world of fashion design, my first love is graphic
skills and also gifted me with some new ones! I created the logo, designs and design and I'd relish being back in an agency with all my new-found skills. I do
initial graphics until it became apparent I needed help. Working alongside believe my experience of being on the other side of the table would help me
agencies such as Rare Corporate Design, Good Relations and VCCP Digital, be more effective as a designer and to cut to the core of what a client wants.
all part of the Chime Group, suddenly I was the client, not the designer and
that was interesting!
The toddler range is called GLOWkids - where the parents entirely This range from seven through to 13 is slightly edgy and ‘cool’ to
decides and buys what the child will wear. reflect the increasing influence the child has over what he.she
wears. In both cases, the parent/s are the buyers.
3. Client: Glowkids
Marketing Collateral: Training Manual
Stationery Box Contents: Envelopes and manual.
It was decided the distribution model best suited for the company - GLOW-inc Limited, 35 New Road, Chippenham, Wiltshire, SN15 1HP Email: info@glow-inc.com Web: www.glow-inc.com
A limited company registered in England & Wales Company registration number: 5095293
what is known as a hybrid Multi-Level Marketing: Party Plan
GLOWmum Consultant’s Stationery Box
(MLMPP) supported by a web-site shop front to deal directly with GLOWmum Consultant Name:
GLOW-inc Limited
GLOWmum I.D. Number:
GLOW-inc Limited
end-consumers was the way forward in the start up.
GLOWmum’s Address:
GLOWmum’s Handbook GLOWmum’s
HANDBOOK
Sections
The company would develop its own sales channel though a 1. Welcome
2. Getting Started as a GLOWmum
franchise network of GLOWmums thereby leveraging mothers 3.
4.
5.
Hostess Planning
GLOW-inc Parties & Selling Tips
Recruiting New GLOWmums
6. Your Career Plan
selling to mothers. They would have an initial package and starter 7.
8.
Managing Your GLOW-inc Business
Starting Up Your Own Business
kit. This kit will comprise of two elements: Pack 1- included a few
garment samples, a training manual, an operations manual and
various starter kits of collateral materials such as invitation packs,
hostess instructions, recruitment materials, a hanging rail, etc.
Copyright© GLOW-inc Limited 2006. HANDBK/001
Pack 2 - samples selected by her up to a fixed RRP value.
Shown are the graphics for Pack 1.
GLOWmum’s Handbook GLOWmum’s Handbook GLOWmum’s Handbook GLOWmum’s Handbook
Message from Welcome to Managing Your Career Plan for
Caroline King GLOW-inc Limited GLOWmum Business GLOWmums
Founder of GLOW-inc and mother of two boys
Section 2
GLOW-inc started as a simple idea that came to me whilst trying to keep an eye Congratulations! You have started your Your Starter Pack is in two parts: Direct Customer Orders To emphasise this point, by implication, you have details of If you have qualified by sales of £400 in each of the three Example of Compression Payments over
on both my children at our local park. Like most Mums, I worried about how to exciting journey with GLOW-inc! Part one, in which this Handbook is contained, has With online shopping now becoming ever more popular,
where children live – and you will no doubt be totally aware calendar months of a quarter, you would also earn the Generations
how sensitive such information is in today’s world. Please 2.5% GLOW Consistency Bonus on your personal sales.
keep the children clearly in sight on family days out. And, like most kids, my boys everything you need to start your successful GLOW-inc one or more of your customers may well place orders
Getting Started as
be very careful with customer records. NOTE: The HGM with £1,500 CTS is in her grace period
business. directly on GLOW-inc website and consumer shop-front.
refused point-blank to wear the “seriously uncool” high visibility clothing that following the promotion of the HGM beneath her. CT
You have bought your Starter Pack and These are defined as referral sales. (See Terms and
We suggest you keep ONLY the following details:
Conditions.) Encourage all your customers to know your
would help solve the problem. now it is time to discover the key to
Part two, you get to specify and order yourself using
GLOWmum I.D. number.
The third level of Leadership Bonus (LB3) is only paid LB1 YOU as
the 200 GLOW credits (worth £200) that you have been
a GLOWmum
- Customer’s Name and Address when you have an active width of four other leadership- High
your own future prosperity. You are
GLOWmum
assigned. So have fun ordering samples in sizes you want. qualified High GLOWmums, plus group sales (GS) of
So long as they quote your personal I.D. number - Home Number LB2 LQ
Part two will be delivered at, or immediately after, you have
I searched the high street for a fashionable alternative to standard Day-Glo embarking on a business co-operation successfully completed the initial training. To make the GLOW-inc will give you the commission of half your retail - Mobile Number
£16,000. The HGMs do not have to be in the 1st Active Width
Generation but must be in separate legs. 1 2 3 4
tabards and reflective strips but I couldn’t find anything that would give me peace with GLOW-inc. most of it, go through your sales aids and learn what bonus with 50% of the RRP value (net of P&P, VAT, etc.)
going towards any personal and team goals and bonuses.
- Email address
everything is designed to do. You will learn how GLOW-inc - Products Ordered Leadership Bonuses are subject to and paid under a
of mind, and that the children would wear without a fuss. was founded, what we stand for and discover all about the system called Compression. This means that successive
High
GLOWmum
High
GLOWmum
High
GLOWmum
High
GLOWmum
products, what they are made from, sizes, prices etc. GLOW-inc will use all reasonable endeavours always to - Date of Order LQ LQ LQ NLQ
generations who are not leadership-qualified are rolled up
The Starter Pack assign a GLOWmum to a referral order from a UK
to the next highest leadership-qualified High GLOWmum. 1st Generation
This made me realise there was a clear gap in the market and so I set about This Handbook will assist you. We suggest you take the customer. The system will look up a list of GLOWmums It is extremely important that you shred your copy of the
This is good for you and increases your earnings potential,
within a prescribed radius of their postcode and assign customer Order Form once you have delivered the orders,
using my design skills and motherly instincts to produce the kind of highly visible, time to read it thoroughly and always keep it as a reference
as your business develops. It offers you some great tips
Initial Training that order to the most active GLOWmum within that or lock them away so no member of the household has
so try to take the time to understand it. High
GLOWmum
High
GLOWmum
High
GLOWmum
High
GLOWmum
radius. The radius currently used is five miles.
funky tops that got my sons’ seal of approval.
NLQ LQ LQ LQ
and advice, that have been tried and tested. So, all you access to such important information with regards to
have to do is put these into practice, and you will quickly Frequent Branch Meetings credit/debit card numbers etc. Example of Compression 2nd Generation
gain the confidence to achieve your goals. Again, these GLOWmums will receive 50% of their
GLOW-inc was born when it became apparent that other children and mothers Development Training discount, commission and bonus entitlement and be Refer to Keeping Customer Records and Data Protection High High High High
As part of our commitment to you, we will offer you initial credited with 50% of the value of their customers web further on in this Handbook. GLOWmum GLOWmum
LQ
GLOWmum
LQ
GLOWmum
LQ
wanted my designs too. Now, with the first collection available through party plan training in the first weeks of joining GLOW-inc. Upon Goal Setting order against their personal and team goals. LQ
3rd Generation
successfully completing the initial training, you will receive The GLOW-inc copy of a customer’s order should be sent Payment Generations Actual Generations
and online, we are ready to share the success of GLOW-inc with other like-minded the second part of the starter kit – Part two. This contains Your Contact List to GLOW-inc. High
Your Customer’s Records LB1 High
Mums and Dads. the product samples you have chosen and ordered using GLOWmum
LQ
GLOWmum
the 200 GLOW credits, to get your business started.
Fast Track to Success It is important for you to keep customer records,
Important: LB2
1st Generation
LQ
particularly as your business grows. However, please be 4th Generation
There will also be frequent Branch Meetings conducted by
It has been an enormous challenge, creatively very enjoyable, fun and, most of the High GLOWmums, plus our on-going help and support
aware of the restrictions enforced by the Data Protection
Act and how it might apply to you.
Under no circumstance should you ever try to re-use LB3
High
GLOWmum
the credit or debit card information your customer has NLQ
all, stimulating. It has all been very worthwhile, especially when approached by from the website, from Head Office and via Company provided for you. Your customer must complete a new 1st Generation 2nd Generation • As a Leadership-Qualified HGM, you will earn a
Training Events. You will have the opportunity to build up a business order form and provide you with a signature for Central Team Bonus (CTB) on your own Central
people who have experienced the benefits of GLOW-inc’s products. For example, relationship by servicing your customer needs with repeat authorisation each and every time they place an order High Team as well as picking up the Central Team Bonus of
GLOWmum
your Unqualified 1st & 2nd Generations
a security guard at one of our local festivals remarked: “You’ve made our jobs so orders. with you, even if it is by telephone, where you need the LQ
three-digit security code shown on the signature strip on 3rd Generation • You will also earn LB1 on your Qualified 1st
much easier by children wearing your t-shirts. They’re a lot easier to spot”. He was Contact Details By building a link with your customers, you can keep them the back of the card. Generation and on your Qualified 2nd & 3rd
updated with new products, special offers and incentives High
right – driving along the road the other week, one of my sons shouted, ‘Look Your first point of contact will be your Sponsor:
along with the opportunity to book another party or even
GLOWmum
NLQ
Generations who have compressed up to your 1st
Generation. Furthermore, you earn LB1 on your
Mummy, there’s a GLOWkid!’ Name:
become a GLOWmum themselves. Delivery Charges 4th Generation Unqualified 2nd & 3rd Generations
For orders up to £150 of commissionable products, • In addition, you will be paid LB2 on your Qualified 3rd
However, all records must be kept securely. So, if you keep High
& 4th Generations who have compressed up to your
Address: postage and packing will be £6. GLOWmum
details on your home PC, make sure that they are under a NLQ 2nd Generation.
different log-in and that access requires a password. If in 2nd Generation 5th Generation
For orders that have a mixture of commissionable and
paper form, make sure that you lock them away securely.
non commissionable goods and are above £150, as long High
as they are ordered together, they will be shipped to you GLOWmum
LQ
Free of Charge. 3rd Generation 6th Generation
Tel:
All orders over £150 of commissionable products will be
Email Address: shipped to you Free of Charge.
Head Office Email address: gmsupport@glow-inc.com
1 3 43 37
