How to market using social media. One starting with Facebook

1. How to Market Your Business With Facebook
1. Setting up a business page – create a page
a. Brand Timeline Cover Art
b. Tagging Photos
c. Encourage Check-ins
2. Key Facebook Apps for marketing
a. YouTube
b. email marketing – Get on the List
c. Promotions page
3. Getting likes for your business page – building an audience
a. “Like" button on web site
b. FB link in email signature
c. cross linking social media
d. Like contests - Like promotions
4. Reading the Facebook Analytics – Insights
a. Locating the Insights
b. Likes, Reached, Talking about & Virality
e. Post Types
5. Using Facebook Ads
a. Locating – Create an Ad
b. advertise your page or create an ad
c. Choose Your Audience
6. Blog on Facebook
a. Notes
b. website blog excerpts
c. featured images
3 hour hands-on step-by-step courses will be held at the Providence Foundation monthly for $35. per course. See Carol Gann (Orlando Web
Wizard) for details