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DEVELOPING BUSINESS 
BETWEEN FINLAND 
AND LATIN AMERICA 
"Bringing forth results, not only reports”
INTRODUCTION. 
5 EFFECTIVE TACTICS 
TO START IN BRAZIL. 
CONCLUSION. 
"Bringing forth results, not only reports”
FOUNDER OF BIASSA 
"Bringing forth results, not only reports”
"Bringing forth results, not only reports”
THE MOMENT 
TO GO TO 
LATAM IS NOW 
"Bringing forth results, not only reports”
"Bringing forth results, not only reports”
"Bringing forth results, not only reports”
#1 
USING 
ALL 
AVAILABLE 
TOOLS 
"Bringing forth results, not only reports”
FACTS 
ONLY 5% OF THE BRAZILIAN POPULATION 
IS FLUENT IN ENGLISH 
RELEVANT DATA IS WRITTEN IN 
BRAZILIAN PORTUGUESE 
"Bringing forth results, not only reports”
"Bringing forth results, not only reports” 
GOOGLE.FI 
About. 1.670,000 
resultados 
GOOGLE.COM.BR 
Ca. 1.000,000 
resultater 
luminária decorativa luminária decorativa
- USE LOCAL LANGUAGE 
(BRAZILIAN PORTUGUESE TO PERFORM YOUR SEARCHES) 
- USE GOOGLE BRAZIL 
(GOOGLE.COM.BR) 
- DO SEARCHES BOTH IN PORTUGUESE AND ENGLISH. 
(YOU MIGHT BE SURPRISED WITH THE OUTCOME) 
"Bringing forth results, not only reports”
POSITIO 
#2 NING 
"Bringing forth results, not only reports”
200.000.000 + INHABITANTS 
"Bringing forth results, not only reports” 
FACTS 
BRAZILIAN APPRECIATION 
FOR PRODUCTS COMING 
FROM EUROPE
"Bringing forth results, not only reports” 
A BRIEF 
OUTLOOK 
AT THE BRAZILIAN 
SOCIAL CLASSES
POPULATION PER CLASS 
50 MILLIONS 
40 MILLIONS 
30 MILLIONS 
20 MILLIONS 
10 MILLIONS 
0 MILLIONS 
2 
8 
42 
30 
44 
50 
6 
18 
CLASS A1 CLASS A2 CLASS B1 CLASS B2 
CLASS C1 CLASS C2 CLASS D CLASS E 
"Bringing forth results, not only reports”
#3 
"Bringing forth results, not only reports”
GET TO KNOW PEOPLE IN PERSON 
NETWORK, NETWORK AND NETWORK 
GO TO A TRADESHOW 
AND LET DECISION MAKERS 
KNOW ABOUT YOURSELF 
AND YOUR COMPANY 
"Bringing forth results, not only reports”
BEFORE 
EXPORTING 
#4 TO BRAZIL 
"Bringing forth results, not only reports”
NEVER UNDERESTIMATE 
BRAZILIAN BUREAUCRACY 
INFORMATION TENDS TO 
COME IN BITS AND PIECES 
HAVE RELIABLE AND COMPETENT 
PARTNERS LIKE DSV THROUGHOUT 
ALL THE SUPPLY CHAIN 
YOU WILL NEED THEM 
Bringing forth results, not only reports”
BYPASSING 
HIERARCHY 
Bringing forth results, not only reports”
COMMON SENSE PREVAILS 
FIND AND TALK DIRECTLY TO WHO DECIDES 
USE LINKEDIN TO FIND DECISION MAKERS 
SEND A HEART SOFTNER 
1 
2 
3
Bringing forth results, not only reports” 
CONCLUSION 
Use All avaible Resources (Biassa, Danish Consulate, Freelancers, 
Google.com.br) 
Get the messages sent out in Portuguese. Only 5 % of the Brazilian 
population are uent in English. 
Build personal relationships 
Bypass hierarchy 
Do not underestimate the Brazilian Bureaucracy.
THANK YOU! 
Bringing forth results, not only reports” 
WWW.BIASSA.DK | CARLOS MONTEIRO | CM@BIASSA.DK

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Doing Business Between LATAM and Finland

  • 1. DEVELOPING BUSINESS BETWEEN FINLAND AND LATIN AMERICA "Bringing forth results, not only reports”
  • 2. INTRODUCTION. 5 EFFECTIVE TACTICS TO START IN BRAZIL. CONCLUSION. "Bringing forth results, not only reports”
  • 3. FOUNDER OF BIASSA "Bringing forth results, not only reports”
  • 4. "Bringing forth results, not only reports”
  • 5. THE MOMENT TO GO TO LATAM IS NOW "Bringing forth results, not only reports”
  • 6. "Bringing forth results, not only reports”
  • 7. "Bringing forth results, not only reports”
  • 8. #1 USING ALL AVAILABLE TOOLS "Bringing forth results, not only reports”
  • 9. FACTS ONLY 5% OF THE BRAZILIAN POPULATION IS FLUENT IN ENGLISH RELEVANT DATA IS WRITTEN IN BRAZILIAN PORTUGUESE "Bringing forth results, not only reports”
  • 10. "Bringing forth results, not only reports” GOOGLE.FI About. 1.670,000 resultados GOOGLE.COM.BR Ca. 1.000,000 resultater luminária decorativa luminária decorativa
  • 11. - USE LOCAL LANGUAGE (BRAZILIAN PORTUGUESE TO PERFORM YOUR SEARCHES) - USE GOOGLE BRAZIL (GOOGLE.COM.BR) - DO SEARCHES BOTH IN PORTUGUESE AND ENGLISH. (YOU MIGHT BE SURPRISED WITH THE OUTCOME) "Bringing forth results, not only reports”
  • 12. POSITIO #2 NING "Bringing forth results, not only reports”
  • 13. 200.000.000 + INHABITANTS "Bringing forth results, not only reports” FACTS BRAZILIAN APPRECIATION FOR PRODUCTS COMING FROM EUROPE
  • 14. "Bringing forth results, not only reports” A BRIEF OUTLOOK AT THE BRAZILIAN SOCIAL CLASSES
  • 15. POPULATION PER CLASS 50 MILLIONS 40 MILLIONS 30 MILLIONS 20 MILLIONS 10 MILLIONS 0 MILLIONS 2 8 42 30 44 50 6 18 CLASS A1 CLASS A2 CLASS B1 CLASS B2 CLASS C1 CLASS C2 CLASS D CLASS E "Bringing forth results, not only reports”
  • 16. #3 "Bringing forth results, not only reports”
  • 17. GET TO KNOW PEOPLE IN PERSON NETWORK, NETWORK AND NETWORK GO TO A TRADESHOW AND LET DECISION MAKERS KNOW ABOUT YOURSELF AND YOUR COMPANY "Bringing forth results, not only reports”
  • 18. BEFORE EXPORTING #4 TO BRAZIL "Bringing forth results, not only reports”
  • 19. NEVER UNDERESTIMATE BRAZILIAN BUREAUCRACY INFORMATION TENDS TO COME IN BITS AND PIECES HAVE RELIABLE AND COMPETENT PARTNERS LIKE DSV THROUGHOUT ALL THE SUPPLY CHAIN YOU WILL NEED THEM Bringing forth results, not only reports”
  • 20. BYPASSING HIERARCHY Bringing forth results, not only reports”
  • 21. COMMON SENSE PREVAILS FIND AND TALK DIRECTLY TO WHO DECIDES USE LINKEDIN TO FIND DECISION MAKERS SEND A HEART SOFTNER 1 2 3
  • 22. Bringing forth results, not only reports” CONCLUSION Use All avaible Resources (Biassa, Danish Consulate, Freelancers, Google.com.br) Get the messages sent out in Portuguese. Only 5 % of the Brazilian population are uent in English. Build personal relationships Bypass hierarchy Do not underestimate the Brazilian Bureaucracy.
  • 23. THANK YOU! Bringing forth results, not only reports” WWW.BIASSA.DK | CARLOS MONTEIRO | CM@BIASSA.DK