Client case Study for Ob/Gyn Midwife

1. New BRAND Identity OB/GYN Midwife Associates
Marsha Denise Ford
2719 Felton Drive
Suite A
East Point, Ga. 30344

2. Brand Identity A brand is the identity of a specific product, service, or business. A brand can take
many forms, including a name, sign, symbol, color combination or slogan. The word
brand began simply as a way to tell one person’s cattle from another by means of
a hot iron stamp. A legally protected brand name is called a trademark. The word
brand has continued to evolve to encompass identity - it affects the personality of a
product, company or service.

3. Project Contents Page Section A
Logotype Studies 05
Brand Imagery 08
Advertising Possibilites 09 thru 13

4. Logo Type Studies Section A
Logotype Logo Three Versions 05
Business Card Ideas 08

5. &
Version One
OB/GYN
A S S O C I AT E S
OB/GYN &
A S S O C I AT E S D
C
&
(A.) Baskerville Semibold & Bold
(B.) Brickham Script Pro Semibold
(C.) Baskerville Semibold
(D.) Berthold Akzidenz Grotesk Medium
OB/GYN
A S S O C I AT E S
Plum 58c 77m 0y 0k
Grey 58c 0m 0y 74k
Black 58c 0m 0y 100k
Golderod 11c 55m 100y 1k

6. &
Version Two
OB GYN
A S S O C I AT E S
OB GYN &
A S S O C I AT E S D
OB GYN C I A T E S
A S S O
& C
(A.) Baskerville Semibold & Bold
&
(B.) Brickham Script Pro Semibold
(C.) Baskerville Semibold
(D.) Baskerville Semibold
OB GYN C I A T E S
A S S O
Plum 58c 77m 0y 0k
Grey 58c 0m 0y 74k
Black 58c 0m 0y 100k
Golderod 11c 55m 100y 1k

7. Version Three
&
OB/GYNO C I A T E S
A S S
&
OB/GYNO C I A T E S
OB/GYN&
A S S C
D A S S O C I A T E S
&
(A.) Baskerville Semibold & Bold
(B.) Brickham Script Pro Semibold
(C.) Baskerville Semibold
(D.) Baskerville Semibold
OB/GYNO C I A T E S
A S S
Plum 58c 77m 0y 0k
Grey 58c 0m 0y 74k
Black 58c 0m 0y 100k
Golderod 11c 55m 100y 1k

8. Marsha Denise Ford
Midwife
2719 Felton Drive Midwife Cards
East Point Fayetteville GA. 30344
404-349-2112 Office
404-767-6553 Fx
www.midwifeinfo.com/midwife2
Counter Cards
2719 Felton Drive East Point Fayetteville GA. 30344
404-349-2112 Office
404-767-6553 Fx
www.midwifeinfo.com/midwife2
Thank you for letting me
catch your miracle...
Family Centered Midwifery Care
404-349-2112 Office
404-767-6553 Fx
www.midwifeinfo.com/midwife2

9. Brand Imagery For Advertising Everyone knows there’s a critical difference between Brand imagery and User im-
agery. A brand’s personality tells a story about the product. It tells its target market
what to expect. It suggests heritage, quality, flavor, status, effectiveness, attrac-
tiveness, service, value, when to use it, where to use it, how to use it, etc. Potent
brands create rich pictures in the eye of the consumer.

10. New Brand Advertising Billboard Diverse Market Approach One

11. Billboard Diverse Market Approach Two

12. New Brand Advertising Inplace Example

13. New Brand Advertising Light Box Example

14. New Brand Advertising Leave Behind 4 x 6 Card Brochure Example