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‘ Net Gain’ Building greater Web presence, revenue for your Catholic publication By Mark Lombard, managing editor of  www.AmericanCatholic.org  and director of Web business development at St. Anthony Messenger Press, and Mike Hayes, managing editor of Busted Halo ( www.BustedHalo.com ).
Overview – Watch words ,[object Object],[object Object],[object Object],[object Object]
Passion ,[object Object]
What excites us about new media.  ,[object Object]
What excites us about new media. ,[object Object],[object Object]
What excites us about new media. ,[object Object],[object Object],[object Object]
What excites us about new media. ,[object Object],[object Object],[object Object],[object Object]
What excites us about new media. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who uses the Web? ,[object Object],[object Object],[object Object],[object Object]
Are newspapers and magazines in a death spiral caused by the Web? ,[object Object],[object Object],[object Object],[object Object]
New audience ethos – The World (without borders) is my oyster ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does your audience want and why are they turning to the Web and other new media. ,[object Object],[object Object]
What does your audience want and why are they turning to the Web and other new media. ,[object Object],[object Object],[object Object],[object Object]
What does your audience want and why are they turning to the Web and other new media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does your audience want and why are they turning to the Web and other new media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does your audience want and why are they turning to the Web and other new media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does your audience want and why are they turning to the Web and other new media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A field of dreams? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep dreamin’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The results of the dream fulfilled ,[object Object],[object Object],[object Object],[object Object]
How do we make changes ,[object Object],[object Object]
How to begin ,[object Object],[object Object],[object Object],[object Object]
Some issues to consider ,[object Object],[object Object],[object Object]

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Net gain presentation

  • 1. ‘ Net Gain’ Building greater Web presence, revenue for your Catholic publication By Mark Lombard, managing editor of www.AmericanCatholic.org and director of Web business development at St. Anthony Messenger Press, and Mike Hayes, managing editor of Busted Halo ( www.BustedHalo.com ).
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