Overview of American Social Media

1. Social Media

2. History of…

3. It is… A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

4. How it works… The main types of social networking services are those Which contain category places (such as former school-year or classmates) Means to connect with friends (usually with self-description pages) . Recommendation system linked to trust.

5. Who uses what? Facebook, MySpace and LinkedIn being the most widely used in North America Nexopia - Canada Bebo,Hi5, Hyves -Netherlands StudiVZ - Germany iWiW - Hungary Tuenti (mostly in Spain), Decayenne, Tagged, XING, Badoo and Skyrock in parts of Europe Orkut and Hi5 in South America and Central America Friendster, Mixi, Multiply, Orkut, Wretch, renren and Cyworld in Asia and the Pacific Islands and Orkut and Facebook in India.

7. One Account… or not? There have been some attempts to standardize these services to avoid the need to duplicate entries of friends and interests. FOAF Applications and the future…

8. We’ll focus on… Twitter Facebook Blogger LinkedIn Social Media in Plain English

9. Twitter… Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

10. Twitter… Twitter In Plain English www.twitter.com

11. Blogs… A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Blogs In Plain English Blogger Set Up

12. LinkedIn… LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003 it is mainly used for professional networking. www.linkedin.com

13. Facebook Mark Zuckerberg invented Facemash on October 28, 2003, while attending Harvard as a sophomore. Facebook opened on September 26, 2006, to everyone of ages 13 and older with a valid e-mail address To date more than 400 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 500 billion minutes per month on Facebook

14. For help… Google it… Youtube it… Or get a hold of me  Carla E. Ayers Carla.ayers@am.jll.com