1. Twitter in the Business
World

2. Generating Sales with Twitter
 Replicates word of
mouth
 Twitter exclusive
offers
 30 million users on
Twitter
 Targeted audience
 Small financial
investment

3. Twitter for Customer Service
 Immediate feedback
 Forum for responses
– For the individual
– For the community
 Not representatives
but participants
 Community Research

4. Brand Awareness and Management
with Twitter
 Name monitoring
 Creation of social
value
 Insight into the
company culture
 Brings consumers into
the fold

5. Finding Prospective Clients with
Twitter
 Monitoring the
competition and
industry
 Listening rather than
pushing
 Community
engagement not
advertisement

6. Internal Connections with Twitter
 Strengthens employee
connections
 Yammer – private
Twitter for businesses