2. Economy by tourism
⢠Tourism is an important industry for the
Australian economy. In the financial year
2010/11, the tourism industry represented 2.5%
of Australia's GDP at a value of approximately
A$35 billion to the national economy.
⢠There were 6.1 million visitor arrivals for year
ending November 2012, an increase of 3.7 per
cent relative to the previous year.
⢠Domestic tourism is a significant part of the
tourism industry, and was responsible for 73% of
the total direct tourism GDP.
3. Trends of Tourism
⢠The Australian Government released the 2020
Tourism Industry Potential on 15 November
2010, and estimates the Australian tourism
industry to be worth up to $140 billion in
overnight expenditure .
4. Trends of Tourism
⢠Australia's tourism growth was supported by
increased consumption up 4.4% over the
previous year, largely due to an increase in the
number of visitors from overseas.
⢠Domestic tourism consumption grew at up
2.1%
5. International tourism campaigns
⢠Advertising campaign featuring actor Paul Hogan
telling American tourists "I'll slip an extra shrimp on
the barbie for you", or its cheeky side in 1980
⢠âNo Leave No Lifeâ campaign was launched in March
2009 by the Federal Minister for Tourism
⢠Latest consumer campaign âThereâs Nothing Like
Australiaâ invites Australians to share their favorite
Australian place or experience with the world.
7. Popular Australian destination
⢠The Gold Coast
⢠The world's largest the Great
Barrier Reef
⢠Uluru
⢠Tasmanian wilderness
⢠The unique Australian wildlife