12. WHY SEARCH ENGINE OPTIMIZATION?
±75% of clicks are done on organic results of the first result page
13. WHY SEARCH ENGINE OPTIMIZATION?
Google is a “living organism” that constantly changes
Google is constantly
changing their algorithm
and visuals and they
are adding new features
Universal Search
Google Places
Paid Search
Image Search
Video Search
Google Maps
Google Shopping
Google Flights
14. QUICK SEO RECAP
SEO IS:
Know your audience
Understand how your audience search
Deliver content that is expected
Help Search Engine understand your content
Get your digital message out there
21. Be sure that Search Engines “understand” your content
22. “Panda” : Google’s answer against low quality content
We are now at Panda version 25 since February 2011
source: www.seomoz.org/google-algorithm-change
23. Links help Google understand how popular content is
These links should be laid to help users or by users
24. Penquin is updated 4 times since April 2012
source: www.seomoz.org/google-algorithm-change
“Penquin” : Google’s answer against low quality links
32. DIFFERENCES MOBILE VS DESKTOP
Fewer words used for a search
Heavy reliance on predictive search (google suggest)
Fewer results above the fold
Localized results more critical
Social results more important