Curriclum (Idioma Inglés)

1. CARLOS ADOLFO DEL PEON SCHLESKE
Camino Viejo a Huixquilucan #88 B-201
Colonia Jesús del Monte
Celular: 04455-44674238
Email: cdelpeon@wsiwebconsultores.com
MARKETING AND SALES TRANSNATIONAL MANAGER
General Background: Mabe Appliances, Sony Electronics, Canon Mexicana, WSI Consultants.
Marketing Manager experience in charge of important product lines in transnational companies.
Regional Sales Manager experience with objectives up to USD $ 6 million per year, through Retail, Wholesale and
Specialized distribution channels.
Consulting experience in development and implementation of Digital Marketing strategies for consumer products
and service companies.
Academic Background:
- Master’s Degree: Anahuac University: Marketing Management (Title obtained) 1997-1999
- Speciality: Anahuac University: Corporate Communications (Title obtained). 2003
- Degree: Anahuac University: Industrial Design.(Title obtained) 1990-1994
Graduates and Certifications:
- Certified: WSI Toronto: Internet Marketing Consultant 2010
- Certified: Strategic Communication 2001
- Certified: Supervisión Skills 2001
40 years old.
English: Fluent / Italian: Medium / Spanish: Native
Availability to travel: Yes
PROFESSIONAL BACKGROUND:
WSI CONSULTORES (Canadian Company Worldwide Leader in Digital Marketing Consulting)
Position: Associate Internet & Marketing Consultant 2009 – Actual
Responsible for the planning, implementation and management of Digital Marketing projects in México.
• Development of Digital Marketing solutions destined to increase revenue, optimize process and reinforce market
communications for companies in different industry sectors.
• Design and Implementation of Web, E-commerce , Lead Generation, and Distant Learning applications oriented to
support Consumer, Technology , Real State and Entertainment Markets.
• Implementaion of Search Engine Marketing strategies through SEO (Organic Search), PPC (Paid Search) and
Online Advertising programs.
• Social Media marketing campaigns using different channels and technologies such as: Social Networking, Digital
Publishing, Blogs, Podcasting (Audio Creation), Vlogs (Video Creation), Microblogging, Livecasting , Mobile Apps.
• Web Analythics and indicators analysis according to Commercial and Marketing objectives.
• New business and customer base development.
CANON. (Japanese Company Worldwide Leader in Photographic Equipment)
Position: Divisional Marketing Manager (Consumer Imaging Group) 2009 – 2009
Leading a team responsible for the planing and implementation of marketing estrategies in Consumer Imaging Division.
• Marketing Plan development and implementation for the brands (EOS Reflex, PowerShot, and Pixma), through
retail specialized and wholesale channels.
• Planing and development of Anual Sales Budget over USD $ 50 Million.
• Planing and development of Marketing and ADPRO Budget up to USD $ 2 Million per year.
• New product launch and comercial estrategy development.
• Channel Brand Distribution Policies.
• Price list development, management and adjustment according to market indicators.
• Market Share indicators and Market Research.
• Advertising campaigns, promotions and spiff programs.
Achievements:
- Market Share recovery for EOS Reflex product line from 22% to 28% .
- Brand Image standarization acording to international regulations.
- Comercial and price policies definition according to Distributor profile,channel, and sales potential.

2. SONY ELECTRONICS. (Japanese Company Worldwide Leader in Consumer Electronics)
Position: Regional Sales Manager (Broadcast and Industrial Division). 2008 – 2009
Managing a portafolio of 250 products plus accessories and reporting to Commercial Direction.
• Sales Objectives up to $6 Million USD a Year.
• New Business Prospection and Negotiation.
• Sales Projects management for key accounts customers located in Monterrey and México city such as Televisa
and TV Azteca Regional Headquarters, Government and Universities.
• Key Account and Distributors management that includes estimation of sales potential, sell in and sell out
monitoring, credit status revision, sales force performance analysis, adjustments and training.
• New business generation and distribution channel expansion through retaill and special channels.
• Analysis and monitoring of costs, profits, and sales performance.
Achievements:
- Development of new market for professional video products through retail and non traditional distribution channels up to
USD $ 1 Million a year.
- Development of Universities and Government Market for production equipment up to USD $ 1,5 Million.
- Integration and development of new Dealers for Sony’s Distributor net.
Position: Marketing Manager (Broadcast and Industrial Division). 2005 – 2008
Managing 4 Product Lines of Professional equipment and reporting to the Divisional Direction.
• Sales Budget Planning for aprox. USD $5 Million a year for HDV, DVCAM, LUMA and Anycast product lines in
coordination with Commercial Area.
• Marketing Plan, Product Launch, and Market Introduction.
• Price List development and adjustment according to market indicators for more than 200 products.
• Market Research in order to define customer needs and new potencial business oportunities.
• Distribution Policies for brand and products in the appropiate channels.(Retail and Specialized)
• Product Forecast and demand estimation according to sell out indicators and sales budget objectives.
• Advertising and Promotion budget control and asingment according to brand requirements.
• Design and Implementation of media campaigns ATL/BTL, Internet, Sales Promotion, Spiff Programs.
Achievements:
- Successful Introduction and Positioning of HDV Product Line up in Mexican Market.
- Increase of HDV Product Line sales from USD $1.2 Million in FY05 to USD $ 1.9 Million in FY06 and USD $ 3 Million in
FY07. 44% and 39% respectively.
MABE APPLIANCES. (Mexican Company Latin America Leader in Home Appliances)
Position: Marketing On Line Manager (e-Commerce Departament). 2002 – 2005
Managing a Group responsible to define and implement Comercial Web based applications through Mexican and Latin
America branches.
• Web applications function and structure definition in coordination with Technology areas.
• Marketing On line Plan and implementation for each Web based application.
• Content Management for Corporative Web Pages , B2C and B2B e-Commerce Applications.
• Design and Implementation of On Line Promotions and Communication Campaigns.
• Análisis and Monitoring of Web applications performance.
Achievements:
- Succesfull implementation of Mabe, General Electric, Easy and IEM portals for México and Latn America branches.
- Fully Functional B2C and B2B applications and succesfull integration of with key customers like Elektra and Palacio de
Brand Manager IEM /Kelvinator (Marketing Departament). 1998 – 2002
Reporiting to Marketing Director
• Marketing Plan Definition.
• New Product Introduction, Communication and Promotion.
• Media and Advertising Campaign development for ATL and BTL.
• Advertising and Promotion Budget Management.
• Market Research
Achievements:
- Company Brand with highest sales and highest top of mind slogan “Piénsalo IEM”.

3. TEACHING EXPERIENCE:
ANAHUAC UNIVERSITY
Marketing On Line Professor (Economy and Comunication Schools) 2002-2006
Responsible to teach the course to 6° and 8° semester students in both schools.
Marketing and Sales Professor (Economy School) 2005-2006
Responsible to teach the course to 6° semester students.
OFFICE TOOLS
SAP, Office, Adobe.