A summary of our impressions from IFA 2009 in Berlin, Germany - One of the world's largest consumer electronics shows. This presentation is not meant to be a stand-alone document - if you have any questions or comments, please contact us at slideshare@carbondesign.com.

1. IFA 2009
BERLIN,GERMANY

2. CONTENTS
_MAIN THEMES
_NOTABLES
_THE UGLY

3. MAIN THEMES

4. STILL GOING GREEN
Although not new, environmental
awareness is still an omnipresent topic at
most bigger manufacturers’ booths.

5. STILL GOING GREEN
Although not new, environmental
awareness is still an omnipresent topic at
most bigger manufacturers’ booths.
FUJITSU
Power consumption comparisons of
Displays and Workstations

6. STILL GOING GREEN
Although not new, environmental
awareness is still an omnipresent topic at
most bigger manufacturers’ booths.
on
LG onsumpti
Displa y power c
ons.
FUJITSU comparis
Power Consumption comparisons of
Displays and Workstations

7. STILL GOING GREEN
Although not new, environmental
awareness is still an omnipresent topic at
most bigger manufacturers’ booths.
on
LG onsumpti
Displa y power c
ons
FUJITSU comparis
ACER
Power Consumption comparisons of
„PowerSmart“ button for lowered
Displays and Workstationspower consumption & extended
Battery life.

8. STILL GOING GREEN
Although not new, environmental
awareness is still an omnipresent topic at
most bigger manufacturers’ booths.
PANASONIC „ECO ID
EAS“
From powen generatio
LG p tio r n over
m nsum
o
y power c anufacturing to energy efficiency
Displa
ons Panasonic presented a wide
FUJITSU comparis array of
co
ACER ncepts and information on
Power Consumption comparisons of the topic.
„PowerSmart“ Button for lowered
Displays and Workstationspower consumption & extended
Battery life.

9. STILL GOING GREEN
Although not new, environmental
awareness is still an omnipresent topic at
most bigger manufacturers’ booths.
PANASONIC „ECO ID
EAS“
From powen generatio
LG p tio r n over
m nsum
o
y power c anufacturing to energy efficiency
Displa
ons Panasonic presented a wide
SAMSUNG
FUJITSU comparis arraof ecological
An in-depth explanation y of
co
ACER ncepts and information on
th from
Power Consumption comparisons of improvements ranging e topic.
„PowerSmart“ Button for lowered
manufacturing processes to used
Displays and Workstationspower consumption & extended consumption.
materials and power
Battery life.

10. STILL GOING GREEN
Allthough not new, enviromentally
awareness is still a omnipresent topic at
most bigger manufacturers booth.
Most communication of the manufacturers
regarding ecological improvements
focuses on power consumption.
Panasonic declares enviromental
awareness as one of their core principles
and impressed with a broad range of
concepts ranging from an in home fuell-cell
system to improved washing machines.
PANASONIC „ECO ID Samsung showed a more in-depth
EAS“
From power generatio
on n over approach of the topic by showcasing also
LG onsumpti
y powercmanufacturing to energy efficiency
Displa improvements on the level of materials
ons Panasonic presented a wide
SAMSUNG
FUJITSU comparis array ecological
An indepth explanation of of used and manufacturing processes. E.g.
co
ACER ncepts and information on
th from
Power Consumption comparisons of improvements ranging e topic.
„PowerSmart“ Button for lowered
manufacturing processes to used
reducing the use of PVC ,BFR, etc.
Displays and Workstationspower consumption & extended consumption.
materials and power
battery life.

11. TOUCH DESKTOP PC‘s
With the upcoming release of Windows
7 on the horizon, we’ve seen multiple
All-in-One touch desktop pc’s at PC
manufacturers’ booths.

12. TOUCH DESKTOP PC‘s
With the upcoming release of Windows
7 on the horizon, we’ve seen multiple
All-in-One touch desktop pc’s at PC
manufacturers’ booths.
ACER

13. TOUCH DESKTOP PC‘s
With the upcoming release of Windows
7 on the horizon, we’ve seen multiple
All-in-One touch desktop pc’s at PC
manufacturers’ booths.
MSI
ACER

14. TOUCH DESKTOP PC‘s
With the upcoming release of Windows
7 on the horizon, we’ve seen multiple
All-in-One touch desktop pc’s at PC
manufacturers’ booths.
As expected the hands-on experience
leaves the question out there what the use-
model for those machines is?
MSI
ACER MEDION

15. 3D HOME ENTERTAINMENT
In the Home Entertainment section
3D seems to be the next big feature
manufacturers are pushing toward.

16. 3D HOME ENTERTAINMENT
In the Home Entertainment section
3D seems to be the next big feature
manufacturers are pushing toward.
SONY

17. 3D HOME ENTERTAINMENT
In the Home Entertainment section
3D seems to be the next big feature
manufacturers are pushing toward.
LG
SONY

18. 3D HOME ENTERTAINMENT
In the Home Entertainment section
3D seems to be the next big feature
manufacturers are pushing toward.
PANASONIC
LG
SONY

19. 3D HOME ENTERTAINMENT
In the Home Entertainment section
3D seems to be the next big feature
manufacturers are pushing toward.
Key for some applications of that
technology seem to be the users
acceptance to wear 3D glasses at home.
PANASONIC
LG
SONY

20. HIDDEN TECHNOLOGY
Hiding advanced technology can create
even more excitement than clearly
displaying it.

21. HIDDEN TECHNOLOGY
Hiding advanced technology can create
even more excitement than clearly
displaying it.
REVOX
...displayed a wide array of built in
speakers and home controls

22. HIDDEN TECHNOLOGY
Hiding advanced technology can create
even more excitement than clearly
displaying it.
SPECTRAL
ent furniture that
Home entertainm
speakers and
REVOX includes built-in
projectors.
...displayed a wide array of built in
speakers and home controls

23. HIDDEN TECHNOLOGY
Hiding advanced technology can create
even more excitement than clearly
displaying it.
LOEWE
High-end brand Loewe showcased
SPECTRAL new home rniture that
their entertainment
Home Ent ertainmen Fu
furniture linet with built-in speakers and
d projec-
connectors. kers an
includes built in
spea
REVOX
tors.
...displayed a wide array of built in
speakers and home controls

24. HIDDEN TECHNOLOGY
Hiding advanced technology can create
even more excitement than clearly
displaying it.
LOEWE
High-End Manufacturer Loewe
SPECTRAL showcased their new Home
JVC
re that
Home Ent ertainment Furnitu as Line -
Entertainment Furniturepart of thebuilt
TV-screens projec with furniture.
speakers and
REVOX includes built in
in Speakers and Connectors.
tors.
...displayed a wide array of built in
speakers and home controls

25. HIDDEN TECHNOLOGY
Hiding advanced technology can create
even more excitement than clearly
displaying it.
Exemplifying is LOEWE‘s cooperation
with furniture manufacturer interluebke
to develop furniture that integrates home
entertainment functionalities.
LOEWE
High-End Manufacturer Loewe
SPECTRAL showcased their new Home
JVC
re that
Home Ent ertainment Furnitu as Line -
Entertainment Furniture part of the furniture.
TV-Screens projec with built
speakers and
REVOX includes built in
in Speakers and Connectors.
tors.
...displayed a wide array of built in
speakers and home controls

26. STREAMING & HOME NETWORKS
The thought of the connected home, with
either one central data storage unit or
cloud based systems could be found in
many places.

27. STREAMING & HOME NETWORKS
The thought of the connected home, with
either one central data storage unit for
home entertainment &, or computing could
be seen in many products on display.
SONOS
...promoting their multi room stream-
ing system, that also allows to share
playlists.

28. STREAMING & HOME NETWORKS
The thought of the connected home, with
either one central data storage unit for
home entertainment &, or computing could
be seen in many products on display.
REVOX
displayed multiple media server & multi
SONOS room entertainment solutions.
...promoting their multi room stream-
ing system, that also allows to share
playlists.

29. STREAMING & HOME NETWORKS
The thought of the connected home, with
either one central data storage unit for
home entertainment &, or computing could
be seen in many products on display.
LG
n NAS drives.
REVOX showing their ow
displayed multiple media server & mul-
mul
SONOS tiroom entertainment solutions.
...promoting their multiroom stream-
stream
ing system, that also allows to share
playlists.

30. FROM SERVICE TO HARDWARE
Seen more often are content providers that
develop their own hardware.

31. FROM SERVICE TO HARDWARE
Seen more often are content providers that
develop their own hardware.
MERIAN
German travel magazine Merian devel-
oped their own GPS Systems that links
their data with the individual’s location.

32. FROM SERVICE TO HARDWARE
Seen more often are content providers that
develop their own hardware.
UDO WALZ
A German hairdresser developing its
own barber products like hair dryers.
MERIAN
German travel magazine Merian devel-
oped their own GPS Systems that links
their data with the individual’s location.

33. NOT ALL HOME APPLIANCES ARE WHITE
2009 was IFA’s second year to have home
appliances on display next to consumer
electronics.
Interesting to see were color variations of
products, formerly only seen in white.

34. HOME APPLIANCES ARE NOT WHITE ANYMORE
2009 was IFA’s second year to have home
appliances on display next to consumer
electronics.
Interesting to see were color variations of
products formerly only seen in white.
MIELE
New color versions of washers &
dryers.

35. HOME APPLIANCES ARE NOT WHITE ANYMORE
2009 was IFA’s second year to have home
appliances on display next to consumer
electronics.
Interesting to see were color variations of
products formerly only seen in white.
MIELE
Whole color palette of vacuums
MIELE
New color versions of washers &
dryers.

36. HOME APPLIANCES ARE NOT WHITE ANYMORE
2009 was IFA’s second year to have home
appliances on display next to consumer
electronics.
Interesting to see were color variations of
products formerly only seen in white.
MIELE
Whole color palette of vacuums
HAIER
MIELE Fridges
New Color Versions of washers &
dryers.

37. HOME APPLIANCES ARE NOT WHITE ANYMORE
2009 was IFA’s second year to have home
appliances on display next to consumer
electronics.
Interesting to see were color variations of
products formerly only seen in white.
SEBO
MIELE
HAIER Color + pat
Whole color palette of vacuums terns
MIELE Fridges
New Color Versions of washers &
dryers.

38. HOME APPLIANCES ARE NOT WHITE ANYMORE
2009 was IFA’s second year to have home
appliances on display next to consumer
electronics.
Interesting to see were color variations of
products formerly only seen in white.
SEBO
MIELE CH
HAIER Color + pat BOS
Whole color palette of vacuums terColor + patterns
ns
Fridges

39. HOME APPLIANCES ARE NOT WHITE ANYMORE
2009 was IFA’s second year to have home
appliances on display next to consumer
electronics.
Interesting to see were color variations of
products formerly only seen in white.
GORENJE
Karim Rashid Kitchen
SEBO
MIELE CH
HAIER Color + Pat BOS
Whole color palette of vacuums terColor + Patterns
ns
MIELE Fridges
New Color Versions of washers &
dryers.

40. NOTABLES

41. SAMSUNG IS LAUNCHING AN APP-STORE

42. TWO DESIGNS FIT ALL @ FALK
German map publishing house chose to
develop two basic industrial designs for
their whole product lineup.
The design is scaled to the different
devices.
The approach acknowledges the interface
as the true hero and differentiator.

43. LG SHOWCASED WIRELESS HD VIDEO

44. SURFACE KITCHEN APPLICATION BY GORENJE
Kitchen appliance manufacturer Gorenje
displayed a surface application that
provided a new access to recipes and
interacted with their appliances, e.g.
dragging a recipe on the cooking icon
automatically sets the temperature of the
oven.

45. DYSONS IDEAL USER

46. OLED TV‘s

47. OLED TV‘s
Fascinating in their thin appearance and
excellent picture quality.

48. OLED TV‘s
Fascinating in their thin appearance and
excellent picture quality.
SAMSUNG
ED
A wide array of different sized OL
screens.

49. OLED TV‘s
Fascinating in their thin appearance and
excellent picture quality.
SAMSUNG
ED
A wide array of different sized OL
LG
screens. Showcasing the „object AMOLED
TV“ that is supposedly to be released
soon.

50. BRAUN DESIGN THE BEGINNING

51. SONY VAIO X505 WORLD‘s NEW THINNEST

52. EKITOUCH TOUCH SCROLL WHEEL MOUSE

53. EKITOUCH TOUCH SCROLL WHEEL MOUSE
EKITOUCH
tom
Presentation controls on the bot

54. LOEWE BEST BRAND APPEARANCE

55. LOEWE BEST BRAND APPEARANCE
German high end home entertainment
manufacturer LOEWE impressed with the
best brand appearance.

56. LOEWE BEST BRAND APPEARANCE
German high end home entertainment
manufacturer LOEWE impressed with the
best brand appearance.
COMPELLING PRODUCT DESIGNS
Design solutions that separate the
brand form the mainstream and
highlight their aspirational status.

57. LOEWE BEST BRAND APPEARANCE
German high end home entertainment
manufacturer LOEWE impressed with the
best brand appearance.
GREAT DETAILING
Attention to smallest details.
COMPELLING PRODUCT DESIGNS
Design solutions that separate the
brand form the Mainstream and
Highlight their aspirational status.

58. LOEWE BEST BRAND APPEARANCE
German high end home entertainment
manufacturer LOEWE impressed with the
best brand appearance.
GREAT DETAILING
Attention to smallest details.
COMPELLING PRODUCTTAILING DESIGNS
GREAT DE
Design solutions that separateallest details.
the
Attention to sm
brand form the Mainstream and
Highlight their aspirational status.

59. LOEWE BEST BRAND APPEARANCE
German high end home entertainment
manufacturer LOEWE impressed with the
best brand appearance.
GREAT DETAILING
GREAT BOOT
Attention to smallest details.H
COMPELLING PRODUCTTAILING DESIGNS
GREAT DE
Design solutions that separateallest details.
the
Attention to sm
brand form the Mainstream and
Highlight their aspirational status.

60. LOEWE BEST BRAND APPEARANCE
German high end home entertainment
manufacturer LOEWE impressed with the
best brand appearance.
GREAT DETAILING PROGRESSIVE CONCEPTS
GREAT BOOT
Attention to smallest details.H ng cutting edge technologies like
Bringi
COMPELLING PRODUCTTAILING media streaming & home servers into
DESIGNS
GREAT DE
Design solutions that separateallest detailsend market
thethe high .
Attention to sm
brand form the Mainstream and
Highlight their aspirational status.

61. LOEWE BEST BRAND APPEARANCE
German high end home entertainment
manufacturer LOEWE impressed with the
best brand appearance.
PROGRESSIVE CONCEPTS
Partnering with GIRA which brings
GREAT DETAILING advanc CONCEPTS
PROGRESSIVE ed home controls & hom
Attention to smallest details.H ng entertainm technologies like e
GREAT BOOT
Bringi cutting edge together
ent
COMPELLING PRODUCTTAILING media
DESIGNS streaming & Home Servers into
GREAT DE
Design solutions that separateallest detailsend market
thethe high .
Attention to sm
brand form the Mainstream and
Highlight their aspirational status.

62. LOEWE BEST BRAND APPEARANCE
German high end home entertainment
manufacturer LOEWE impressed with the
best brand appearance.
PROGRESSIVE CONCEPTS
Partnering with GIRA which brings
GREAT DETAILING advanc CONCEPTS TS
PROGRESSIVE ed home controls & hom
Attention to smallest details.H PROGRESSIVE CONCologies like e
GREAT BOOT EP
Bringing entertainmenttechnre er anufacturer
cutting edge togeth m
Partnering with furn itu rs into
COMPELLING PRODUCTTAILING media Streaming to Home Servetertainment
&
DE DESIGNS interluebke tintegrate en
GREAT
Design solutions that separateallest detailsend marker into living room settings.
thethe high .
Attention to sm devices bette
brand form the Mainstream and
Highlight their aspirational status.

63. THE UGLY

64. THE UGLY

65. THE UGLY
BLING MY THING
Putting Svarovskis on whatever you
can imagine!

66. THE UGLY
REVOX
Cow fur covered speakers
BLING MY THING
Putting Svarovskis on whatever you
can imagine!

67. THE UGLY
REVOX
Cow fur covered speakers
BLING MY THING
MSI
Putting Svarovskis on whateverther textured plastics
Lea you
can imagine!

68. THE UGLY
REVOX
Cowfur covered speakers
SONY
d edition!
BLING MY THING Pink alligator skin limite
MSI
Putting Svarovskis on whateverther textured Plastics
Lea you
can imagine!

69. THANK YOU!