1. SYAHMI CARWASH
CENTER
BUSINESS PLAN PRESENTATION

2. INTRODUCTION
 COMPANY : SYAHMI’S CARWASH
CENTER ENTERPRISE.
 BUSINESS: CARWASH, MAINTENANCE
& CAFÉ.
 OPERATED: JANUARY 2006

3. BUSINESS OVERVIEW
 HAVE A HIGH POTENTIAL TO GROWTH
BECAUSE:
 Society life style changing
 Increasing in the bill of new vehicle on the
road
 This industry in Malaysia is still running as a
small business
 Not to complicated to handle

4. CHOOSING FACTOR
 LOWER COST FOR START UP
 NOT HAVE TO MUCH WORKERS
 EASY TO GET SUPPLY MATERIAL AND
EQUIPMENT
 CASH BUSINESS
 LOW BUSINESS RISK
 HIGH POTENTIAL TO DEVELOP AND
SUCCESS

5. COMPANY BACKGROUND
 Company name : SYAHMI’S CARWASH CENTER
 Type of company : Enterprise
 Company owner : Mr. Mohd Syahmi Nuruddin
: Mr. Mohd Fadzli Othman
: Mr. Rozaidi Che Razib
: Mr. Mohd Zuelkhairi Ridzuan
 Company address : Lot 11, Jalan Jebat 6, 76500
Peringgit, Melaka
 Activities : service on external carwash, internal
carwash, engine washing, polish, and
also seat and carpet washing , basic
maintenance service and cafeteria.

6. CAPITAL
 CAPITAL : RM 496 000.00
 ROLLING CAPITAL : RM 13 000.00
 TOTAL CAPITAL : RM 509 000.00
 BANKERS : BANK
PEMBANGUNAN
 ACC. NO : 1418-6100325-285

7. OWNER BACKGROUND 1
 Name : Mohd Syahmi Nuruddin
 NRIC : 670728-05-5567
 Master in Submarine Engineering from University of
Strathclyde, Scotland, Bachelor in Naval Architecture &
Ship Building from University of Strathclyde, Scotland,
Diploma Engineering Technology in Ship Construction &
maintenance from UniKL MIMET.
 Working experiences: 5 years as ship repair manager at
MMHE, 3 years as assistant ship repair manager at PSC
Naval dockyard, 6 years as project manager for
submarine construction at Moscow, Russia.

8. OWNER BACKGROUND 2
 Name : Mohd Fadzli Othman
 NRIC : 670728-05-5567
 Master in Business Management from University of
Wales, Scotland, Bachelor in Business Accounting from
University of Strathclyde, Scotland, Diploma Accounting
from UiTM Shah Alam.
 6 years as marketing manager at SIME DARBY sdn bhd,
8 years as assistant marketing manager at Tesco Melaka.

9. OWNER BACKGROUND 3
 Name : Rozaidi Che Razib
 NRIC : 650728-01-2517
 Master in Science of Fluid from University of Podolsky,
Germany, Bachelor in Mechanical Engineering from
University of Strathclyde, Scotland, Diploma Mechanical
Engineering from Politeknik Port Dickson.
 5 years engineer INTEL Semiconductor, Penang, 9 years
operation manager AMD Semiconductor, Penang

10. OWNER BACKGROUND 4
 Name : Mohd Zuelkhairi Ridzuan
 NRIC : 690923-56-6249
 Master in Business Management from University
of St.Petersburgh, Russia, Bachelor in Marketing
from University of Strathclyde, Scotland, Diploma
Accounting and Business management from
UiTM Jengka.
 5 years accounting officer, 3 years Account
manager at Malaysia Airline System.

11. PURPOSE OF BP
 Apply loan as our capital for upgrade our business
equipment.
 Company reference for business activities for the future.
 Know that our business objectives has achieved as a
planning.
 For financial company to assess our financial
capabilities.
 Used to planning new activities for business or for doing
some changing in company to improve our service.

12. COMPANY LOCATION
 Syahmi’s Carwash Center located at lot 11,
Jalan Jebat 6, 76500 Peringgit, Melaka
 Behind The TESCO Melaka and Melaka Central.
 5 km from Banda Hilir & 6 km from Ayer Keroh
highway
 Surrounded by housing area and company and
business building. Syahmi’s Carwash Center
have easily accessible road.

13. LOCATION MAP

14. BUILDING

15. OGANIZATION PLAN

16. ORGANIZATION CHART

17. JOB SPEC: CEO
 Monitor the whole organization
 Setting strategy and vision
 Building culture
 Team-building
 Capital allocation

18. JOB SPEC: MANAGER
 To manage, planning, leading and control the
department under him, so that the business achieved the
goals.
 Communicate with all staff to ensure the commitment
among employees.
 Make a decision for long term and short term so that can
achieved the objectives.
 Always control the quality of employees from time to
time.
 Take care and take responsible to employee’s welfare.

19. JOB SPEC: CLERK
 Provide company account & financial
statement.
 Carry out the marketing operation
 Carrie out the salary payment.

20. JOB SPEC : SUPERVISOR
 Monitor the workers to ensure that all of
them doing the job.
 Contact with customers when they coming
for services.

21.  CARWASH WORKERS:
 Carrie out the carwash service job.
 CAFÉ WORKERS:
 Carrie out the cafe service job.
 MECHANIC & APPRIENTICE
 Carrie out the maintenance service.

22. COMPANY OPERATION

23.  Provide three main service
1. Carwash service
2. Maintenance service
3. Café service

24. Carwash service
External
 Our service can wash up to 50 car per
hour
 Using the new high technology system
(less than 2 minute duration for washing,
wax, seal and dry)
Internal washing
 Engine washing
 Vacuum
 Polish

25. Carwash process flow

27. Maintenance service
The production unit for maintenance is depending
on what type of service.
1. Changing lubrication oil about 15 minute
2. Changing oil filter about 15 minute
3. Changing spark plug about 10 minute
4. Top up refrigeration gas for air conditioning
about 20 minute
5. Check tire pressure about 5 minute
6. Computerize engine tuning about 20 minute

28. Maintenance process flow

30. Café service
 For café production unit, we not have any problem because all the
beverage and foods is come from the supplier that we have
appointed. So, the stock is always under control.
 Time for served is short because the food is already ready to serve
and the beverage only just to mixed it and ready to served.
 Drinking
1. Coffee
2. Espresso
3. Cappuccino coffee
4. Frozen coffee drinks
5. Special tea
 Food
1. Bread
2. Sandwich
3. Cake

31. Café process flow

33. MARKETING PLAN

34. MARKETING OBJECTIVES
 Increase our customer aware by 50% with
our first class service and the importance
about car care.
 Increase business profit by 30% for the
end of the year 2010

35. The target market is aimed to:
 Corporate customer around Malim, Ayer Keroh, Peringgit, Melaka
Raya, Cheng & City of Melaka that we know they are not enough
time to take care their car.
 Luxury car & sport car owner that we know they care about their
expensive car and need a good quality service and care to make
their car’s look nice.
 Youngest car owner around Malim, Ayer Keroh, Peringgit, Melaka
Raya, Cheng & City of Melaka that most of them are very caring of
their car also usual customer.
 Auto Club Owner such as MHCC (Malaysia Honda Civic Club),
ProPERD (Proton Perdana Club), ViVa Club ect.
 Government agencies such as police, custom, hospital and
firefighting.
 Melaka Taxi Driver Association
 Companies around Malim, Ayer Keroh, Peringgit, Melaka Raya,
Cheng & City of Melaka who have their company car.

36. SWOT ANALYSIS
Strength
• Broad area of building operation
• High technology machine
• Enough facilities & equipment
• Great quality service
• Easy access
• Skills worker
• Variety service
• The duration of washing is short
• We can wash up to 50 cars per hour by using the high technology
equipment
Weaknesses
• A little high in price from competitor
according to our quality service and our
high technology equipment
• Quite high cost for operation

37.  Opportunities
Societies now want changing in their life. They easy to take a short way to
do anything. So, it is our opportunities to take the advantages from them
with provide a carwash service. We believe that our business can grow
faster in future.
Threats
• Price from competitor cheaper than us.
•The biggest carwash company from foreign country is our threat if they
coming to make a business in Malaysia.
• New person who want to open a business same like us.
• Competitors who make an investment to develop their small business
to become biggest business same like us.
• Economy slowdown.
• Disturbance in political in Malaysia.

38. Demographics Religion :
Total population : 254, 350 Muslim 30%
people Buddha 27%
Hindu 16%
Sex : Christian 20%
51% Female, 49% Male Others 7%
Age : Marital Status :
1 – 12 18% 63% Married
13 – 21 20% 37% Single
22 – 55 43% Income per month :
56 – Above 17% $ 500 - $ 1000 17%
$ 1001 - $ 2000 25%
Race : $ 2001 - $ 3000 29%
Malay 30% $ 3001 - $ 4000 22%
Chinese 35% $ 4001 – Above 7%
Indian 25%
Others 10% Occupation :
Government 43%
Non government 37%
Self working 20%

39. Market Segmentation According the our research with Inhabitant
Population Statistic Department, the
population in Malim, Ayer Keroh, Peringgit,
Melaka Raya, Cheng & City of Melaka is a
mix and can separate into age, race, religion,
sex, marital status, total income per month,
and occupation. The detail of it is listed below:
Total population : 254, 350 people

40. MARKETING STRATEGIES

41. Personal selling
 At Syahmi’s Carwash Center, there would be greater
staff when deal with customer.Greeting them, asking
what service they would like to do. The greeter then
hand them a brochure and then carry out their service
request.
 Customers are big on quality issues and this tweaking
awareness can enlighten their curiosity. By having the
customers go back from Syahmi’s Carwash Center with
brochure or having read the brochure while there waiting
their car on washing or maintenance service will cause a
chain reaction of the customer telling another customer
of what they recently found out about get carwash at
Syahmi’s Carwash Center.
 When customers leaves with new beneficial knowledge,
they pass it on to others and this would create a new
customer who want to care their car.

42. brochures
•The cost for 1 brochure is RM 0.30. Every month, we will produce
4500 piece of brochures for 3month.
•The total cost for brochures for 3 month is RM 0.30 x 4500 x 3 =
RM 4,050.00

43. billboard advertisement
Cost to rent Billboard behind Ayer Keroh toll highway, Mahkota
Prade, Jaya Jusco, Al-Azim mosque and Klebang beach and poster
with the slogan “Your Driving Partner” with poster reflecting will be
RM 2,500.00 per month. Total cost for 3 month is RM 2,500.00
x 3 = RM 7,500.00.

44. Coupon
Use the automobile megazine such as “automania” & "motor trader” for
Melaka circulation and offer discount coupons in their magazine for
10% off of external carwash, internal carwash or engine washing for
this October, November and December edition.

45. website
The cost for established the website base is RM 300.00 per year.

46. Newspaper distributor
 The charge to added brochures in newspaper that the distributor imposes is
RM 0.02.
 There have 100 brochures everyday for 3 month. The cost is RM 0.02 x 100
x 30 x 3 = RM 180.00.

47. FINANCIAL PLAN

48. Area of Responsibility
 performing the accounting, budgeting and
financial reporting activities
 record activities for administrative
expenses of company, such as salaries,
employee fringe benefits, travel expenses,
office expenses, and other administrative
expenses.

49. Break-Even Analysis

52. Company Break-even
RM 1046 487.63
= 10
RM 104 647.88
 From the calculation, our company can get a break-even
about 10 month after running the business.

53. CASH FLOW

54. Financial Ratio Analysis
 Is a financial statement report-company
position at a point in time and on its
operation over a certain period.
 To show the relationship among financial
statement account.

55. Company Financial Ratio
Analysis
current esset RM 663 717.77
current ratio = = = 1.44
current liability RM 459 000.20
current liability RM 459 000.20
dept ratio = = = 0.67
total equity RM 682 302.77
net income RM 1255 774.55 - RM 1046 487.63
net profit margin = =
sales RM 104 647.88
= 2