Capstone Studios Provides Full-Service Marketing Solutions

CAPSTONESTUDIOS
I NCO R P O R AT E D

VISION PASSION RESULTS

Capstone is a full service marketing and design

company that assists businesses increase

market share by creating and implementing Websites
integrated marketing solutions that excite,

entice, and engage.

3D Virtuals Collateral
Events

Videos

Smart Strategies.
Identity Interiors & Brilliant Creative.
Environmental Flawless Execution.
Delighted Clients.

Marketing

Branding & Identities

Advertising

Websites & Multimedia

Search Engine Marketing (SEM)

FOLIO
at a glance
Environments/Sales Offices & Interiors

Signage & Displays

Event & Tradeshow Support

Collateral

Public Relations

In today’s marketplace you can’t
environments, Capstone produces eye-catching,
engaging and effective communications to achieve
rely upon one or two traditional approaches to
quantifiable results — combining proven marketing
communications and hope somebody is listening,
methods with revolutionary new trends and emerging
watching or even paying attention. Even with a
technologies. It’s a mixture of art and science tailored
compelling product or service, you first have to make
to every client’s individual needs.
sure your target audience is getting the message.
That’s what QuinTactic™ Marketing is all about. Quin Capstone’s work has been recognized with more
stands for the five ways we come at the marketplace than 100 American Corporate Identity Awards
using five different communications tools. We also and 20 Hollywood Reporter Key Art Awards as
reach people on an emotional level, to engage all five well as Belding, Lulu, Clio and Grammy Awards.
senses. Tactic is our strategy, what we are going to Guided by its founders Jo-Anne Redwood and
tell them and how we will deliver the message in the John Taylor Dismukes, Capstone serves clients in
most enticing way. the entertainment, corporate, consumer, hospitality
and real estate industries — including Paramount
Our primary goal is to ensure that every marketing dollar
Pictures, Universal Studios, RJR/Nabisco, Toshiba,
is giving you your money’s worth. From traditional print
Sony, Lennar Homes, Welk Resorts, Hyatt, Pulte/Del
media to interactive websites, from high-definition
Webb and AT&T.
video production to total media immersion and sales

Partner with a Leader. Partner with Toshiba.

> Award-Winning Products

> Industry Leading Training

> Unparalleled Technical
Support

> 24/7 Account Access

> Highly Competitive Pricing
1 Technology, Suite I-801 : : Irvine CA 92618 : : Phone: 949-502-4900, ext. 303
www.Ca pstoneStudios.com : : www.Dismukes.com : : www.Ca pstoneREM.com

> Superior Marketing Support

LOGOS Capstone has developed some of the most established worldwide brands from
Fortune 100 companies, motion picture entities and retail moguls.
Identity
} & Branding


MIXED uSE/uRBAN Sales Office for Mixed use, high-end mid and high-rise in Irvine
Sales Office conceptual design, layout, signage and implementation for seven
Residential/Retail
} new neighborhoods in urban area of Irvine.


SARES•REGIS MULTIFAMILY RENOVATION: Capstone designed and executed a full renovation for Aliso Creek
Apartments to update two clubhouses, leasing office, athletic center, pool and
GROUP Renovation
} surrounds.

CLUBHOUSE—BEFORE

CLUBHOUSE—AFTER
View includes creation
of cyber café styled area
targeted to younger
audience.


SARES•REGIS MULTIFAMILY RENOVATION: Developed space plan, usage, theme for Leasing Offices, Club
House, Business Center, Signage, Pool and Lounge exterior furnishings and tile
GROUP Interior Renovation
} work, two model designs and common areas.


HOSPITALITY MARKETING: As agency of record, capstone has developed and
implemented all of CostaBaja’s sales and marketing materials from sales
Marketing
} office design to print advertising, HD videos, websites, collateral & SEM.

1
2 3

4 5


Cause & Affect Marketing
A coordinated strategic marketing effort is tracked down to the day of any event,
ad, eMail blast or even weather so that return on investment, and costs per lead
can be carefully analyzed and successes repeated month over month.

ou are invited to attend a special event this Wednesday, April 1st.
Event hosts Kathy Taillon and Thierry Moine from CostaBaja
Resort will be on hand to give you an overview on “The Who, What and
How of Buying Mexican Property.” Join us for drinks and hors d’ouvres and
learn more about CostaBaja Resort and Marina.

By Invitation
April 1, from 3:30 to 5:00
Ciro’s Restaurant
Only
This is Your Opportunity to Own a Piece of Paradise
Receive a special travel package to tour available properties. This special event will
be held on April 1, from 3:30 to 5:00 at Ciro’s Restaurant, 230 Walnut Avenue
in Ketchum. Seating is limited, so reserve your space today!

Learn more by reading some of our press releases! And, Hot off the press
— the New York Times just wrote a wonderful story!

> Robb Report
Location, Location, Location.
Where the Smart Money is Buying Real Estate.
> New York Times
Great Homes & Destinations
> Ocean Homes Magazine
Great Homes & Destinations RSVP
> Gary Player Tees Up Marlene Fletcher, Propiedades Mar
La Paz, the capital city of Baja California Sur,
appears to be on the brink of becoming Mexico’s
By email - Click here
next big international destination. By Phone - 206-251-4347
> Super Yachts Need Super Homes
> Mexican Beach
La Paz -Named Best in the World

> Marina CostaBaja
Blends Resort With Colonial Town of La Paz www.costabajaresort.com

105

(Above)
CostaBaja Resort & Marina website

(Below)
Promotional HD-DVD cover & stills
(Opposite page)
1 CostaBaja sales center design
2 DVD mailer
3 Letterhead
4 Beach bag & souvenir map
5 Information kit & brochure


3D Animation & Motion Graphics

(Above)
Welk Resorts interactive property tour

(Below)
3D animation stills for: 1 Astellas Pharma US/Mycamine; 2 Globalink Malaysia/Urban Infill; 3-4 Lennar/Pacifica

1 2 3 4


3D Animation & Motion Graphics

(Above)
R.J. Reynolds/Doral promotional graphics and 3D animation

(Below)
3D animation stills for: 1 Motor City Casino; 2 Astellas Pharma US/Mycamine; 3 Virgin Electronics; 4 Toshiba

1 2 3 4


HOSPITALITY WEBSITE DESIGN: For Shell Vacation Club, Capstone worked within their
existing cell structure to create dynamic, branded and interactive websites with
WebSite
} Design regional colors for easy identification for all of their resorts and resort partners.


WEBSITES INTERACTIVE WEBSITES: From initial Internet Architecture (IA) to full, branded web designs, including rich media,
galleries, interactive and animated prompts, Flash, dynamically driven content, database management and
Internet
} Design collection — we create incredible websites programs that get response and generate qualified leads.


LEAD GENERATION As a partner of Vibes Interactive, we worked with Interval International to create
a web portal delivering MiniVacs based on theme, location and type to generate
} Website leads for ii’s prestigious developers, including book engine and call center.


REAL ESTATE/RESIDENTIAL IDENTITIES: Various logos created for a range of residential communities, hospitality,
multifamily clients among over 100 different projects.
Identity
} Design

CMYK Values CMYK Values
88-51-36-12 100-86-29-15


REAL ESTATE/RESIDENTIAL BROCHuRES: Examples of residential brochure collateral created for mid to high-end
developments in California. used for sales support, in conjunction with web, sales office,
Brochure/Collateral
} signage, advertising, PR and direct marketing campaigns.


HOSPITALITY BRANDING & MERCHANDISING: To entice onsite traffic and guests to enter the unmarked beach club,
Capstone developed a separate identity and a series of VIP Club-styled merchandise using a separate,
Merchandising
} more “Tommy Bahama-esque” style that appealed to the US/Canadian demographics.


eCommunications INTERNET COMMUNICATIONS: The majority of consumers begin any search on the Internet. With social media,
use of email and Google-searches being the norm, Capstone has developed sound, strategic methodologies to
Internet
} Marketing ensure we engage and capture prospective clients who are visually bombarded with solicitations.

< Monthly newsletters
increase qualified
web traffic and keep
customers and interested
buyers informed. Each
are linked to social
media, allow for “send
to friend” viral marketing,
and offer incentives
linked to contextual
splash pages.

Print publications >
recognize the
importance of offering
digital advertising —
so to ensure the print ad
gets more impressions,
Capstone develops
branded, animated
web banners that an be
tracked to the site.

Public Relations offer more opportunities to keep customers and prospects excited — tied to offers and images, it’s an opportunity to leverage national brands and media.

FRIDAY, MARCH 27, 2009 BREAKING GROUND
By NICK KAYE

CostaBaja Resort & Marina
WHAT Beachfront resort and
residential development.
WHERE La Paz, the capital of
Baja California Sur, Mexico.
AMENITIES A golf course and a
village of shops and restaurants,
among others.
PRICES New residences are
around $400,000 to $2 million.
STATUS Construction of the
development’s second phase is
DETAILS Travelers and second-home buyers priced out of the flashier Los now under way.
Cabos in the Lower Baja Peninsula are heading north to the area around La DEVELOPERS Grupo Concord
Paz, to developments like the CostaBaja Resort & Marina, a 550 acres and Prudential Real Estate
on the Sea of Cortez that opened in 2005. With three residential enclaves, Investors.
a 250-slip marina, a 120-room hotel, a beach club and the village of shops, CONTACT (866) 409-9940 or
restaurants and galleries completed, the development is now working on www.costabajaresort.com.
two new residential clusters, a spa and an 18-hole Gary Player-designed
golf course. One residential area, Las Colinas, will have 71 residences
mostly in adjoining pairs on hillsides between holes of the golf course. The F O R M O R E I N F O R M AT I O N

other, VistaMar, will be on bluffs near the beach and will initially consist
of 16 casita-style residences in four buildings, with a 47-unit condominium
complex nearby. A rental program is offered to owners. The La Paz airport
has direct flights from Los Angeles. E N D .
TO SEE THE ORIGINAL ARTICLE, ONLINE - CLICK HERE
✉ SEND TO A FRIEND
LEARN MORE CostaBaja Resort & Marina is now selling Phase II with
new neighborhoods: VistaMar Casitas & Residences, and Las Colinas
Hillside Homes. Click on any of these links or register with the site and
receive a full brochure and DVD. Register to receive the brochure and DVD

VistaMar Residences, Las Colinas Hillside Homes, Gary Player Signature Marina & Marina Village
from $600K USD from low $400s USD Golf Course


CORPORATE CORPORATE COMMuNICATIONS: Dealer Recruitment Presentation Kit and
contents used to solicit and inform possible new dealerships. Bottom image:
Collateral
} large format corporate brochure using new branded chevrons built in to images.


Collateral Self enclosing folder with brochure: Design and production for GE annual report.

Annual
} Report


HOSPITALITY PREVISuALIZATION: One of three concepts for Sales Center theater design
working within space design provided by architect and client direction.
Theater
} Concept


HOSPITALITY INTERIOR DESIGN: From space planning to materials, signage, furniture and fixtures,
Capstone developed, fabricated, shipped and installed all materials including interactive topo
Sales
} Center tables, videos and theater.


GALLERY OF HOMES PREVISUALIZATION: For all of our environmental projects, there are at east four
stages of visualizing: 1) Space planning 2) Blockout to scale incorporating concept
Modular
} Concept 3) Refined 3D concept with material finishes 4) Working drawings to scale

Phases 1 and 2 shown above: For Lennar’s new gallery of homes sales center, Capstone designed an interactive, modular program where
furniture could be reconfigured to create different spacial environments and work with virtually any floorplan. Each modular unit is a semi
circle which allows them to be combined to create a full circle, S curves and other design configurations.

Phase 3 shown above: For another of Lennar’s large scale sales and design center, we refined the concept and incorporated the materials
for floor, wall, lighting and signage.


OUTDOOR BANNERS AND EXTERIOR BRANDING: As part of Capstone’s overall branding for CostaBaja, we
created a series of brightly colored bilingual banners depicting the various products, activities and
Environmental
} services CostaBaja offered which were not apparent by just walking in or around the marina.


OUTDOOR As part of the information and wayfinding program Capstone developed for CostaBaja, we also
developed a series of store front graphics, beach club identity, merchandising, VIP cards and other
Environmental
} “quick read” graphics for the catamarans, transportation vehicles, tennis courts and kayaks.


COMMUNITY CENTER CONCEPT: Capstone concepted a multi-purpose DISCOVERY CENTER where “ExPats” could
hang out, make new friends, access the Internet, take classes, use the business center,
Residential
} enjoy cooking, or read a book and enjoy the water features on the patio.

A1-Our Partners Sign
Discovery Center
Lu x ury Living on th e Sea of Cortez

Not to Scale

1st floor of new discover center
2,970 sq. ft.

Based on nautical shell theme and anchors/
mirrors beach club round

Center is open to above, main space inlcudes:
• Entry
• Reception
• Design Center/Multipurpose room
• Library/Lounge/Waiting & computer center
• Kitchen with back entry for waste
management & deliveries
• Men’s and Women’s dedicated restrooms
• Conference room (large)
• Gallery for signage program
• Interior garden spaces with seating
& information
• Outdoor patio with cactus garden
and water feature

Note - for orientation, entry (shown far right/
bottom) is closest to road
and patio, cactus garden area faces out toward
existing sales center, marina village and sea.

Elevator has been removed

3rd floor amenities have been removed but
we recommend building with electrical, weight
load and access for future.

1 Technology, Building I, Suite 801 info@capstonestudios.com Project 5,040 Sq. Ft. Total Page 1
Irvine, CA 92618 www.capstonestudios.com CostaBaja First Floor - 2,970 Sq. Ft. 11/26/08
1.949.502.4900 www.capstonestudiosinternational.com Discovery Center Second Floor - 2,070 Sq. Ft.
International Toll-Free: 888.888.5060

Discovery Center
Luxury Living on the Se a of C ort e z

Not to Scale

2nd floor of new discover center
2,070 sq. ft.

Center is open to below, main area inlcudes
Offices for
• Alejandro
• Javier
• Jim
• Seth
• Inga + records keeping area
• 3 Sales agent offices
• 10 additional “office seats”
Large Conference room

Note - for orientation, Alejandro’s office faces
toward Marina and ocean and Inga’s office is
toward main road

Elevator has been removed

3rd floor amenities have been removed but
we recommend building with electrical, weight
load and access for future.

Mosaics, natural materials
where art becomes defines the
space, not vice versa.

1 Technology, Building I, Suite 801 info@capstonestudios.com Project 2,0470 Sq. Ft. Total Page 2
Irvine, CA 92618 www.capstonestudios.com CostaBaja 11/26/08
1.949.502.4900 www.capstonestudiosinternational.com Discovery Center

The inspiration was the nautical themed logo spiraling up. The community is where the desert meets the sea, however this building had no
views of the ocean except from the third floor, so we kept it light, cylindrical, and included water features. The open center was designed for
events and traffic, and the second level provided much needed office space for administration.
A1-Our Partners Sign
Discovery Center Elevation 1
Lu x ury L i v i ng on the Se a of C ort e z

Not to Scale

1 Technology, Building I, Suite 801 info@capstonestudios.com Approval by: ❏ Project Elevation 1 Page 3
Irvine, CA 92618 www.capstonestudios.com CostaBaja 12-02-2008
1.949.502.4900 www.capstonestudiosinternational.com Discovery Center

We presented a full
inspiration book
to convey use of
materials, textures
and features. These
are only just a few.


3D Renderings & Signage Renderings & Signage for Pacifica high-rise in fill, Long Beach California
3D renderings, signage and implementation for urban high-rise.
Residential/Retail
}


Client List RESIDENTIAL, COMMERCIAL and HOSPITALITY LIST OF CLIENTS
Marketing collateral, brochures, logos, web & interactive renovations, model design and signage programs.
} Real Estate Consultations and Investment Partner Liaisons

CASDEN PROPERTIES THE HOMESTEAD GROUP LYCON GROUP
Broadcast Center Apartments 930 Doheny Carlysle Court
Cottonwood Ranch 960 Doheny Cascade Court
Gramercy Place Brighton Villa Embassy Square
Indian Hills Ridge Homes Larrabee Plaza Fountain Terrace
Indian Oaks OakHurst Condominiums Hyde Park
Normandie Vista Palm Square Palm Terrace
The HillCreste in Century City Park Place Sterling Court I & II
The Promenade in Burbank The Almont Condominiums Sundance Park
The Willows Villa Versailles Sunset Ridge
Tiffany Court Wilshire Park Sunset Terrace
Windsor Court The Boulevard
PULTE HOMES Las Vegas Retail Centers The Grand Apartments
Cambridge (15 in all) at The Galleria
Carriage Hills The St. Andrews
Kerrigan Ranch LEWIS HOMES
My Central Park Jamboree COMSTOCK HOMES
Natomas Regency Park Del Mar Riviera Villas
Sevillano Homecoming Meadow Crest
Solstice in Quail Hill Northwind
Del Webb - The Club LINCOLN PROPERTIES Citrus Villas
Del Webb - Elkgrove Oakcrest Villas Bella Vista
The Academy Apartments OakHill
FOREST CITY DEVELOPMENT Ridgeview
The Highlands at Grand Terrace WSJ PROPERTIES
Raffiné Luxury MEXICO
HARLON WEST Condominiums CostaBaja Resort
Churchill Apartments Puerto Los Cabos
Ciao LENNAR HOMES Club Campestre
Sea Bluffs in Oceanside Central Park West Sirena del Mar
The Summit in Hollywood Hills Pacifica Naos
Ventana Punta Maroma-Tommasi Family
WELK RESORTS
SARES - REGIS Escondido SENIOR/MEMORY CARE
Aliso Creek Palm Springs Villa Biarritz (Harry Crowell)
Harbor Pointe Branson
Ridgecreste Los Cabos RUSSIA
Holly Street Aglarov Estates Clubhouse
Mesa Verde Villas Hyatt
Trieste Grand Victoria Resort & Casino JAPAN
Please request separate list


Smart Strategies.

Brilliant Creative.

Flawless Execution.

Delighted Clients.

Capstone Studios, Inc.
Phone: + 949.888.9911
uinTactics
™

eFax: + 323.297.5111

eMail: info@CapstoneStudios.com
Websites: www.CapstoneStudios.com
www.CapstoneStudiosInternational.com
www.Dismukes.com

Skype: joanneredwood
Twitter: @capstonestudios
@joanneredwood
Blog: www.CapstoneStudios.com/blog

New York: 646.543.9693
Chicago: 312.612.9461

Capstone Studios Provides Full-Service Marketing Solutions

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