These are the points which need to discuss before starting any seo services. I started it for http://www.caplashdental.com/

1. SEO
• On-page Optimization
o Page title
o Meta Description
o Meta Keywords
o Canonical Issue
o 301 Redirection
o Custom 404 error handling
o Robots.txt
o Sitemap.xml
o Webmaster verification
o Analytics Installation
o SSL Secure installation
o Keywords consistency
o Alt attribute
o Google+ Publisher verification
o In Page Links
o Broken Links
o Blog Configuration
o Mobile Friendliness
o Touch Screen Readiness
o Font Size Legibility
o Font Size
o Character Space
o Mobile Viewport
o Mobile Speed
o Favicon
o Page Size (less than 2MB)
o Page Loading
o Structured Data Markup
o Language Tag
o Backlinks Score
o Backlinks Counter
o Referring Domains
o Social share ability
 Facebook Page
 Twitter.com
 Google+
• Off-Page Optimization
o Link building
o Blog Commenting
o Article posting
o Blog posting
o Article bookmarking
o Blog post bookmarking
o Website bookmarking
o Search engine submission
o Classified posting
o Business listing
o Press Release distribution
o Forum posting
o Directory submission
o Profile link creation
o Local listing & Yellow page listing

2. o Photo sharing
 Instagram.com
 Pinterest.com
 Flickr.com
 facebook.com
 Twitter.com
o Business Reviews
o Video Promotions
o Guest Post Submission
o Answers
Search Engine Marketing(SEM)
• PPC Advertising - Search
• PPC Advertising - Display Networks
• PPC Advertising – Video
o CPV
o CPA
o Bumper ads on CPM (6 Second videoads)- YouTube
• PPC Remarketing
• YouTube video Ads
• Facebook.com Ads
• LinkedIN.com Ads
• Twitter.com Promotion ads
• Ecommerce Advertisement
• Analytics – Setup
• Analytics – Applied
• Conversion tracking installation
Social mediamarketing
• Introduction to Social Media
• Content Creation
• Facebook
• Twitter
• LinkedIn
• Google+
• YouTube
• Future Trends/Events
• Social Media Strategy and Planning
Mobile Marketing
• Introduction to Mobile Marketing
• Mobile Messaging SEO – Content
• Mobile Sites
• Mobile Apps
• Mobile Advertising
• Mobile Video
• Mobile Games Marketing
• App Install marketing through Facebook.com, Google AdWords & other paid marketing
Affiliate Marketing
Publisher
Advertiser