1. Sharing and Collaboration
John Crosbie & Ed’ Fowler
Business Information Management

2. Through 2015, 80% of enterprises will lack a coherent approach to dealing
with information from social media
Source: Gartner 2011
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© 2011 Capgemini. All rights reserved.

3. Sharing & Collaboration - Value Proposition
 Collaborate in What?
 Share What?
 For What Purpose?
 For What outcome?
 Who Benefits?
 What makes us different?
 Where is the Value?
 Why us?
“Our approach must incorporate migrating away from 1950s office culture with language and
structures aligned to that era (Inboxes, folders, Outboxes) and move to a more efficient era
of Groups, Shared Practices and Streams”.
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© 2011 Capgemini. All rights reserved.

4. Elevator Pitch
 For organsations who wish to build a sense of community internally and with various
external parties
 Dissatisfied with, the lack of intimacy and the failure to connect people and assets
effectively.
 Capgemini’s solution is an, appreciation of the value which can be generated
and the rewarding enhancements to a companies communication & Sharing culture
 That provides, the best 21st Century methods to exploit technology to bring about
tangible business benefits
 Unlike other, outdated, restrictive and inadequate traditional communication
approaches
 Capgemini offers modern thinking coupled with real life business value utilising our
market leading consulting services and world class technology.
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© 2011 Capgemini. All rights reserved.

5. Companies are forced to understand
the unprecedented opportunities
Social Media Landscape 2011 Social Media Statistics
► >800m users on Facebook: Equivalent to
the EU population
► 34% of bloggers post opinions about products
and brands
► 25% of search results for the world's top
20 largest brands are linked to user-
generated content
► 80% of Twitter usage is on mobile devices:
People update from anywhere, at anytime
Social Media Potential
► 44% of consumers trust “people like them”
► 64% of consumers trust independent experts
► 74% of consumer purchasing decisions are
affected by key influencers on social networking
sites
► Only 17% of consumers find corporate
advertising credible
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© 2011 Capgemini. All rights reserved.

6. Collaboration Capabilities
Document Organizational Social
Collaboration
Collaboration Collaboration
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7. Link Device Roadmap - Mobility
Windows Phone 7 Android Blackberry iPhone Nokia
Windows Phone 7 Blackberry iPhone Nokia
Growing demand to push content out to mobile devices promoting field based
collaboration through Knowledge Management information exchange
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© 2011 Capgemini. All rights reserved.

8. Scenarios for Business Communities
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9. Social Media offers unprecedented possibilities
for consumers and companies to interact
1
The power has shifted to the customers – a new challenge for companies to interact with
their costumers and employees on a global scale
2
Social media is a rich ecosystem with perpetual evolution and a rapid user growth
3
Customers/Employees publicly share and discuss their opinions on brands and products - studies
show that they tend to believe other users’ posts more than official company messages
4
Social media provide great opportunities for companies to benefit from a large array of
online services and social platforms
5
Companies have started already to adopt to the new reality and are gaining benefits
6
Capgemini has identified this challenge and offers its customers a wide range of social
media solutions
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© 2011 Capgemini. All rights reserved.

10. Burning Platforms….
The retrieval of Inaccurate content
Time taken to locate the right information
Organic data growth – lacking governance, structure and control
KM and Social Attempts have failed in the past
Different parts of the business have their own approaches
Multiple Versions of the truth
Existing systems difficult to navigate
Poor end user experience – users not engaged….
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© 2011 Capgemini. All rights reserved.

11. www.capgemini.com
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The information contained in this presentation is proprietary. ©2011 Capgemini. All rights reserved