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Marketing success litmus test

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Cathy Miller, Business Writer
Cathy Miller, Business Writer

This 5-part infographic is your marketing litmus test for your business communication.

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Marketing Litmus Test Customers are skeptical.  Entice them to want to know more. 1. Who are you? 2. Why should I care? 3. What's in it for me? 5. Prove it. Ensure communication is relevant to your customer's problems. Show you understand your customer's business and toughest challenges. Share what's unique about your ideas. Focus on the benefits. Establish credibility with  testimonials, success stories, and great service. 4. What's different?  Review marketing and business communication through the eyes of your customer

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Marketing success litmus test

  • 1. Marketing Litmus Test Customers are skeptical.  Entice them to want to know more. 1. Who are you? 2. Why should I care? 3. What's in it for me? 5. Prove it. Ensure communication is relevant to your customer's problems. Show you understand your customer's business and toughest challenges. Share what's unique about your ideas. Focus on the benefits. Establish credibility with  testimonials, success stories, and great service. 4. What's different?  Review marketing and business communication through the eyes of your customer