Even the best marketing plans hit snags. Do you have a Plan B contingency plan?

1. How Plan B marketing
made Mary
a star

2. Mary was so excited
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She landed a new job as
Marketing Director

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On her very
first project

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the you-know-what hit the fan

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Her presenter for the sales
conference had an accident

7. The presentation
flash drive

8. The presentation
flash drive
went with him to
the hospital

9. There was no time to retrieve it
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What could Mary do?

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Mary’s heart beat faster

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Mary’s heart beat faster
She took a deep breath

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Mary knew it was time for Plan B

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She downloaded the presentation
FROM THE
COMPANY’S
CLOUD BACKUP

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and pulled out
her notes

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She knew the
presentation as
well as he did
Mary had helped the presenter

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Mary put on her game face

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and took
another
deep breath

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Mary stepped onstage and
shared her story

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A funny thing
happened on the way
to the conference

21. The audience loved it
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Mary’s boss
loved it

23. Sales soared

24. People shared
Mary’s story
Sales soared

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What could have been tragic

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Instead was a

27. The moral of the story?
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Always have a
Plan B contingency

28. P.S. The presenter recovered
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He was glad
Mary had
his back

29. you made it to
the end
Congratulations!

30. Photo Credits: BigStockPhoto.com
This is Part 10
Check out the entire series
Follow the 10-Part Marketing Plan at
SimplyStatedBusiness.com

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Cathy Miller, Business Writer
Business site:
www.SimplyStatedBusiness.com