1. Master en Inglaterra.com
“All the information you need to plan
your master’s degree in London”
Visas Funding and cost of living
Universities and Courses Meet others before you arrive
Living in London Home away from home: things
from your country in London
Accommodation A-Z of practicalities

2. Master en Inglaterra.com
What’s unique about it?
Highly targeted at Spanish speaking postgraduate students
Interactive and fully integrated with social media. This is a website
that users will participate in. It’s a community hub more than a
simple website
The only Spanish language website for master’s students in London
Empathy with the target market. Since I’ve been a Spanish
speaking student in London, I’ll be able to communicate with the
target market at their own level

3. Master en Inglaterra.com
Where is the money in this?
Step 1 Step 2 Step 3
Provide Create Sign agreements with
Relevant Content a community universities, sell their
+ + masters courses to the
Marketing Keep users’ contact info community and claim
commission
This model be
Attract replicated for other
relevant products and services
students
UNI
INTERNET

4. Master en Inglaterra.com
Why would prospective students be attracted to this website?
Because it gives them:
• The most relevant information in one place
• In their own language: Spanish (info also in English)
• Because it is a community hub: 99% of Spanish speakers want
to have contact with others who share their language and
culture

5. Master en Inglaterra.com
Why would universities be interested in your proposal?
They’ll be interested because:
• I’ll find new students that would bring extra revenue to the
university on their behalf
• Universities saw their public funding cut by around £1 billion
in 2011, prompting them to seek extra revenue in
international students
• I have already spoken with universities and there’s willingness
to engage in business partnerships of this kind

6. Master en Inglaterra.com
Size of the market
8000 students from Spain and Latin America come
to the UK every year (post-graduate figures)
43 Universities (public and private) in the London
Area
Dozens of service providers willing to sell into this
market

7. Master en Inglaterra.com
Possibilities for expansion
Next Markets:
Spain – 30,000 students from Latin America in 2006
(Unesco)
Cities in the USA: Miami, New York, Los Angeles
Subject specific: renewable energy and
engineering masters are a possibility

8. Master en Inglaterra.com
Thank You!
I look forward to meeting the WAYRA team soon!
carlos.marquez.salazar@gmail.com