3. truesocialmetrics.com
– Conversation
– Amplification
• Twitter = # of Retweets Per Tweet
• Facebook = # of Shares Per Post
• Blogs and YouTube = # of Share Clicks Per Post (or Video)
– Applause
• Twitter = # of Favorite Clicks Per Post
• Facebook = # of Likes Per Post
• Google Plus = # of +1s Per Post
• Blogs and YouTube = # of +1s and Likes Per Post (or video)
– Economic Value
• For all = Sum of Short and Long Term Revenue and Cost Savings
16. context
persuasive pervasive nudge monetise disrupt IoT open data big data
learning
khan
academy
shopping
personalised
products
death of
high street
behavioural
retargeting
living freemium e-participation
working
smart
shop floors
caring
self
manage
17. future
Highly personalised, pervasive, persuasive, on-
demand computer-mediated and computer-
generated messages and interactions for
increased monetisation and lifetime value