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The document provides recommendations for improving the nonprofit Bear Givers' online social presence and fundraising efforts. It suggests making the website more engaging with stories and social connectivity. Videos should be more prominent and embedded on the site. Fundraising efforts could be more visible and interactive on social media by posting more frequent updates about kids helped, volunteers, donor stories, and celebrity involvement. More targeted ads, photos, and questions could help engage supporters and potential donors.
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- 2. The very social and caring nature of Bear Givers means that it is the right kind of non-profit to benefit from an integrated online social presence.
- 3. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million.
- 4. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. • Website could be more engaging with story telling and social connectivity • Fundraising effort could be more visible and more social • Videos take viewers away from site could be more prominent and embedded • Feature celebrity involvement • Need more stories about the kids • Need more stories about the volunteers • Social Media posts should be more frequent and interactive
- 5. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million.
- 6. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. Online fundraising increased 21% in 2013.
- 9. If you are posting and tweeting to a very small audience, few people will get the message. If a tree falls in a forest…
- 10. Stories make people care. Photos help too! • • • • • • About a kid who gets a bear About a volunteer who had a great day About a hospital staff who participated About a school who had an art fair About a company who donated money About a celebrity who donated time
- 11. 312,538 bears = 312,538 untold stories
- 16. BACK IN THE OLDEN DAYS (5 years ago) YOU TALKED. THEY LISTENED. THOSE DAYS ARE OVER.
- 17. REMEMBER. IT IS A DIALOGUE. NOT A MONOLOGUE
- 18. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. TARGETED ADS & SPONSORED STORIES • Success Stories • Volunteer of the Week/Month • Donor stories • Recipient Stories • Incentivize joining mailing list • Announcements of events • Post lots of photos! THE NON-SELL • Ask Questions. Do you know anyone who deserves a bear and why? • Can you organize your group/company/team to volunteer? • Did celebrities help you? Will they post and tweet too? • BE INTERESTING AND AUTHENTIC
- 19. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. • • • • • • • Tweet about events before and after Tweet about fundraising goals Tweet about new participants Tweet about volunteers Tweet about celebrities Tweet about special moments And anything else that makes people care
- 20. Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million.