4. What
is
Dona+onPages™
• Award-‐winning
online
fundraising
applica'on.
• Served
over
1500
campaigns
since
2006
• Has
helped
raise
tens
of
millions
of
dollars.
• Patented
tested
design
for
best
dona'on
conversion
rates.
• Newly
redesigned
and
launched
this
month!
• Reliable,
secure,
compliant
and
robust
industry-‐leading
solu'on
• Integrated
event
'cke'ng
system
• 24/7
support
DonationPage$.com 1.888.WEB.2WIN
support@dona'onpages.com
5. What
is
the
cost?
• ZERO
set-‐up
costs
with
no
annual
fee
• Commission
charge:
5%
• Credit
card
fees:
– Visa/Mastercard:
2.38%
– Discover:
3%
– AmEx:
4.1%
• Transac'on
cost:
$.38
• Addi'onal
services
(one-‐'me
fees):
– ACH
Direct
Deposit:
$99
– Money
Bomb
Widget:
$295
– Affiliate
Money
Bomb:
$395
– Affiliate
Donor
Module:
$995
– Fundraising
by
Facebook:
$295
DonationPage$.com 1.888.WEB.2WIN
support@dona'onpages.com
6. Online
Fundraising
Today
Online
Donors
Conver+ng
to
Donors
• Average
Age:
55
• Email,
Email
and
Email
• Average
Dona'on
$60
• Mul'ple
channels
• Average
#
dona'ons:
1.87
• No.
days
before
dona'on:
109
• Average
#
dona'ons
x2:
3.3
• Personality-‐driven
emails
• Average
'me
between
(endorsements)
dona'ons
100
days
• Auto-‐responders
• Campaign
value
of
a
donor:
• “Ready
the
buckets”
$108
DonationPage$ .com
1.888.WEB.2WIN
support@dona'onpages.com
7. Ini+al
Tac+cs
for
2012
• Ad
Management
–
Set
a
monthly
budget
to
determine
best
audiences
and
raise
lists
of
supporters
• Prospec+ng
/
List
Building
–
Pe''ons,
news-‐driven
momentum
• Email
Management
–
Set
a
calendar
of
scheduled
asks,
newslefers,
create
auto-‐
responders
• Donor
Cul+va+on
–
Set
levels
of
immediate
contact
(e.g.
alert
campaign
to
call
donors
who
give
over
$500)
• Social
Networks
–
Set
budget
for
adver'sing
and
create
innova've
campaigns
• Outreach
–
Host
numerous
blogger,
donor
and
supporter
calls
• Website
development
&
maintenance
–
Target
website
launch
as
a
major
milestone
• SWAT
effort
–
Launch
overnight
campaigns
on
earned
media
moments
• Viral
Videos
-‐
Schedule
monthly
video
launches,
event
recordings
DonationPage$.com 1.888.WEB.2WIN
support@dona'onpages.com
8. Affiliate
Donor
Module
• Award-‐winning
online
fundraising
applica'on.
• Offers
your
supporters
opportunity
to
help
raise
funds.
• Creates
individual
dash-‐
boards.
• Campaign
given
full
control
to
manage
data
and
funds.
DonationPage$.com 1.888.WEB.2WIN
support@dona'onpages.com