4. What are you going to cover?
Pareto Principle
80% of the effects come
from 20% of the causes
5. To identify opportunities to
contribute to business goals
What are the desired business outcomes as a result of any training
intervention in this area, e.g. increased revenue from a specific
product line, increased retention rates at line manager level,
reduced handling cost per customer inquiry?
To identify opportunities to
improve performance
What are the most common mistakes and opportunities for
improved performance people make in this area (including missed
opportunities, misperceptions and errors)?
To identify attributes of top
performers
What are the activities, tasks, behaviors that top performers exhibit
to set them apart from others in this area?
What should you ask?
13. What looked like an
entertaining comic
book was actually…a
Knowledge &
Skills Builder!
14. Guided Story:
• The story leads us through the content
• Makes it relevant and memorable
• Allow for reflection & input
15. Mentored Task:
• The course as coach
• “Doing” is offline
• Get colleagues & Managers involved
16. Goal-Based Scenarios:
• Start with a goal or mission
• Provide relevant information and
support
• Test your “model” to succeed
• “Failure” creates the opportunity for
learning and change
30. Final Thought…. if nothing else write for your audience.
TONE matters
Less of…
“This e-learning module is
designed to explain the
principles and practical
requirements of the 11 step
process …”
More of…
“Need to get your head
around our process? You’re
in the right place.” Or…
“Process – boring, right?
Wrong. This one will help
you, all 11 steps of it. See it
to believe it.”
Less of…
“By now you have learned…”
“You must do…”
“This will take 90 minutes”
More of…
“Take 5 minutes to find
out how to run effective meetings.”
Less of…
“Now that you have covered the
basics of customer service, in the
next section you will learn how to
deal with customer issues.”
More of…
“You’re one step away from
maximizing your skills, but there’s
a problem – a customer one in
fact. Click next to put your
service skills to the test.”
Design is what we do to turn content into learning.
Where do people spend their time?
Design is what we do to turn content into learning.
Where do people spend their time?
Design is what we do to turn content into learning.
Where do people spend their time?
Engage through Emotions: get them feeling.
What We Did A demo...
Wish you were here...about the vacation policy – the surprise is that if you don’t go on holiday, it suggests you’re up to no good. They want you to take vacations so they engatge you upfront.
This also shows you what can go wrong – what happens when you don’t follow the policy?
Peer pressure – everyone’s doing – these success stories show how people who’ve mastered this learning are now benefiting from it.
(Some clients have told us, “people are bored with that risk thing – we see it in all of the compliance courses…” The peer pressure approach can be a good alternative. Or perhaps the utopian ideal if we all learn this…e.g. BIW scenario “In the ideal workplace…”)
Tell a story – show the risk (Michael Allen’s famous plane crash example, which has now entered into the annals of eLearning legend. Who’s heard of it? Who’s actually seen the presentation? Who’s actually seen that eLearning?
Can I show this demo – or just screen capture? (I could mask the screen capture...)
all my points made at the elearning guild still stand though - got good reactions when they put it in front of target audience as a potential approach.
[5:29:25 PM] Stephen Walsh: and the HR dept were nervous about the approach etc.
Ask provocative questions – turn things around in a surprising way.
Rattle expectations a bit…
Learn from the marketing team – strong visuals and text to hook the learner emotionally.
ink to application share...
http://www.kineo.com/showcase/file.php/30/age/index.html
As a first screen, it’s a very good attention grabber...
Ask provocotavie questions.
Make it cognitive! Reflection counts. Let the learner think about the purpose of the interaction. And remember that interaction happens IN THE BRAIN and not just on the screen. No clicking involved.
file:///C:/Documents%20and%20Settings/Cammy%20Bean/My%20Documents/Demos/Scenarios%20ASTD%20TK11/HSBC%20Communication/main.html
Topic 3 in the menu.
Tell a story that connects to them emotionally – we remember stories better. Show the Warner Bros. opening sting.
Put a human face to something as dry as financial regulations. When we can connect with the people in the stories, we feel their pain and we can see why this content matters.