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Design for Humans_ANUV8_Kinloch Lodge_2010

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Camilo Potocnjak Oxman
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Design for Humans Observe Project Produce Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... (dramatized for humorous purposes) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... (...but he didn’t like the beach) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... (that’s him on the left) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some logos) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some graphics) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some packaging) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some events) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some events) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some games) Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... came to ANU to get his Masters (of MGMT)... Kinloch UniLodge 28th October 2010
who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... came to ANU to get his Masters (of MGMT)... ...and here we are now. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Kinloch UniLodge 28th October 2010
Design for Humans But first... Observe Project Produce Kinloch UniLodge 28th October 2010
What is Design? Discipline Process Product Kinloch UniLodge 28th October 2010
What is Design? first of all, design is a profession that integrates knowledge from Discipline Process Product a wide range of fields. Kinloch UniLodge 28th October 2010
What is Design? secondly, design is a verb that refers to the act of developing Discipline Process Product plans, projects and products. Kinloch UniLodge 28th October 2010
What is Design? finally, design is a noun, used to describe the output of the Discipline Process Product aforementioned process. Kinloch UniLodge 28th October 2010
What is Design? is design ART? Discipline Process Product Kinloch UniLodge 28th October 2010
aesthetics drawing What is Design? is design ART? composition Discipline Process Product sculpture Kinloch UniLodge 28th October 2010
aesthetics drawing What is Design? is design ART? composition Discipline Process Product sculpture manufacturing lifecycle analysis ENGINEERING structures Kinloch UniLodge 28th October 2010
marketing aesthetics management drawing What is Design? BUSINESS is design ART? composition Discipline Process Product entrepreneurship sculpture manufacturing lifecycle analysis ENGINEERING structures Kinloch UniLodge 28th October 2010
onthology ethnography research marketing aesthetics management drawing What is Design? BUSINESS is design ART? composition Discipline Process Product entrepreneurship sculpture communication social manufacturing psychology ergonomics lifecycle analysis ethics I.C.T. ENGINEERING structures Kinloch UniLodge 28th October 2010
What is Design? BUSINESS is design ART? Discipline Process Product ENGINEERING Kinloch UniLodge 28th October 2010
The Design Object. Form Function Usability Context Kinloch UniLodge 28th October 2010
The Design Object. Form Function Usability Context Kinloch UniLodge 28th October 2010
The Design Object. Form Function Usability Context Kinloch UniLodge 28th October 2010
Colour shape The Design Object. Form Function Usability Context What is it? Size “Gel Containment Capsule... Materials & Processes Kinloch UniLodge 28th October 2010
The Design Object. Form Function Usability Context What’s it for? Identifies the Company (and that it’s Patent Pending!) “Gel Containment Capsule that Reduces spoilage of Grapes… Holds Nutrients Plugs on to the Stem Kinloch UniLodge 28th October 2010
Here come the Fingers! The Design Object. Form Function Usability Context How is it used? “Gel Containment Capsule that Reduces spoilage of Grapes, and is applied during Harvest… Here come the Grapes! Kinloch UniLodge 28th October 2010
The Design Object. Form Function Usability Context Where & Why? “Gel Containment Capsule that Reduces spoilage of Grapes, and is applied during Harvest In the Chilean Agro-Industry” Kinloch UniLodge 28th October 2010
Context Usability Human cto c C u ct o r Fa omi The Design Object. Factors rs Fa l tu s on r al Ec Form Function Usability Context A good Design Object recognizes its User, Design Form and equally addresses all four aspects. Function Aesthetic Technical & Symbolic Factors Factors Technological Factors Kinloch UniLodge 28th October 2010
The Design Object. So, what were we Form Function Usability Context talking about? Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Kinloch UniLodge 28th October 2010
Design for Humans observation allows you to identify needs, which are the Observe Project Produce starting point for innovation. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context Look at how the need has been solved previously. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context …And all the possible substitutes. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context Understand how they solve the problem… Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context …And what alternatives you have. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context How do your customers use your product? Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context What are their physical capabilities? Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context What challenges do they face day-to-day? Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context What are they thinking? Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context Will they use your design in the same way? Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context Look at this context… Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context Look at this context… and this one… Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context Look at this context… and this one… and that. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Form Function Usability Context Are they similar or different? How so? Kinloch UniLodge 28th October 2010
Context Usability Design for Humans Observe Project Produce Design Form Observation allows you Fu nc r m Function to make informed decisions tio n Fo Usability while satisfying the need Context you’ve identified. Kinloch UniLodge 28th October 2010
Design for Humans analyze what you’ve observed, and apply methodical creativity to develop Observe Project Produce ideas that satisfy your user’s needs. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
References & Current Situation Assessment Design for Humans & Revision Vision & Objectives Observe Project Produce The Need Planning Tasks Indicators Innovation & Timeline & Outcomes Sketching Strategies Evaluation & Method Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Brainstorm, anyone? Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation ??? Kinloch UniLodge 28th October 2010
Creativity User Needs & Benefits Design for Humans Observe Project Produce Innovation Planning Te l ch cia er y Innovation Vi nolo m ilit ab gi m b Sketching ili ca ty l Co easi Evaluation F Observation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
Feasibility End-User Requirements Design for Humans Observe Project Produce Project Objectives Planning Pr uire Re od m ts Innovation re e t q en uc e n ui rk m eq Ma tio ts Sketching n Evaluation R Originality Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Form-related problems. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Function-related problems. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Usability-related problems. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation …And of course, the Context.
Design for Humans Observe Project Produce Planning Before you move on, verify the following: Innovation - The End-User’s need is satisfied. Sketching - The product is Technologically Feasible. Evaluation - The product has some degree of Commercial Viability. Kinloch UniLodge 28th October 2010
Design for Humans bringing an idea into the real world, through technical information that Observe Project Produce makes it possible to manufacture. Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Input Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Output Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
Component Parts + Cost Estimates Design for Humans Materials + Manufacturing Processes Observe Project Produce Specifications Final Test Technology (First of Run) Prototyping Presentation Branding + Business Model Kinloch UniLodge 28th October 2010
Design for Humans Wrapping up… Observe Project Produce (some projections) Kinloch UniLodge 28th October 2010
Design for the Future Co-Creation Services Sustainability Kinloch UniLodge 28th October 2010
Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. Kinloch UniLodge 28th October 2010
Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. Kinloch UniLodge 28th October 2010
Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. From Products… …to Product-Service Systems. Kinloch UniLodge 28th October 2010
Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. From Products… …to Product-Service Systems. From Product Innovation… …to Business Model Innovation. Kinloch UniLodge 28th October 2010
Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. From Products… …to Product-Service Systems. From Product Innovation… …to Business Model Innovation. From Intellectual Property… …to Branded Experiences. Kinloch UniLodge 28th October 2010
Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. From Products… …to Product-Service Systems. From Product Innovation… …to Business Model Innovation. From Intellectual Property… …to Branded Experiences. From Design… …to Eco-Design… …to Sustainable Design. Kinloch UniLodge 28th October 2010
Design for the Future Any questions? Co-Creation Services Sustainability Kinloch UniLodge 28th October 2010
h ing et s om Design for thew for no Future ly te Any questions? d Co-Creation n ple a Services nt Sustainability C o m re e d iff Kinloch UniLodge 28th October 2010
once upon a time, I was a design student…
once upon a time, I was a design student… one out of 18.000, spread across 50 schools…
once upon a time, I was a design student… one out of 18.000, spread across 50 schools… …and I realized that this was not just a problem.
once upon a time, I was a design student… one out of 18.000, spread across 50 schools… …and I realized that this was not just a problem. it was also an opportunity.
Design Academy in a State of Disconnect
Citizenry Design Industry Difficulty to Communicate Lack of Clarity concerning Design’s true Value to Private Sector Student’s future career. Society Lack of Unified Public Sector Lacking Incentives for Discourse Professional Association Lack of Protocols for interaction with other Sectors of Society Discipline inhibiting its own Development Diverse Graduate Lack of Self-Criticism Profiles Design Isolated from other Disciplines Lack of Cross-Sector Design Activities Academia en Academy in Low level of Contexto de Workforce Personalized a State of Isolated from Productive Education Desvinculación Insertion Curriculum Disconnect Environment inconsistent with real Market needs. Diverse Curricula Lack of Internships & Traineeships Diversity of Disciplinary Focus Diversity of Non-Practicing Large number of Methodologies Reluctance to Educators Design Schools in Chile Join Professional Associations Educators with Diverse Professional and Academic Backgrounds
Establishing Student-Level Networks
Incentives for Professional Design Industry Association Establishing Student-Level Networks Design perceived as Source of Private Sector Competitive Advantage Understanding Citizenry of Design’s Social Role Design Included in Government Public Sector Policy
at its peak, the community housed over 15.000 members
at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design
at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design we received 50.000 to 120.000 monthly visitors
at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design we received 50.000 to 120.000 monthly visitors from over 100 countries
at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design we received 50.000 to 120.000 monthly visitors from over 100 countries reaching a global WWW ranking of 77.000 (which isn’t that bad)
at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design we received 50.000 to 120.000 monthly visitors from over 100 countries reaching a global WWW ranking of 77.000 (which isn’t that bad) …and then our server burnt down. literally, up in smoke.
so what did I learn from this?
so what did I learn from this? first, that you can achieve anything
so what did I learn from this? first, that you can achieve anything and second, that it requires:
so what did I learn from this? first, that you can achieve anything and second, that it requires: courage, perseverance and teamwork.
(info@anuv8.com)

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Design for Humans_ANUV8_Kinloch Lodge_2010

  • 1. Design for Humans Observe Project Produce Kinloch UniLodge 28th October 2010
  • 2. who is ? Born in Santiago, Chile... (dramatized for humorous purposes) Kinloch UniLodge 28th October 2010
  • 3. who is ? Born in Santiago, Chile... Grew up in Sydney... (...but he didn’t like the beach) Kinloch UniLodge 28th October 2010
  • 4. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... (that’s him on the left) Kinloch UniLodge 28th October 2010
  • 5. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some logos) Kinloch UniLodge 28th October 2010
  • 6. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some graphics) Kinloch UniLodge 28th October 2010
  • 7. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some packaging) Kinloch UniLodge 28th October 2010
  • 8. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some events) Kinloch UniLodge 28th October 2010
  • 9. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some events) Kinloch UniLodge 28th October 2010
  • 10. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... (some games) Kinloch UniLodge 28th October 2010
  • 11. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... came to ANU to get his Masters (of MGMT)... Kinloch UniLodge 28th October 2010
  • 12. who is ? Born in Santiago, Chile... Grew up in Sydney... Studied Industrial Design... Did a bunch of Stuff... came to ANU to get his Masters (of MGMT)... ...and here we are now. Kinloch UniLodge 28th October 2010
  • 13. Design for Humans Observe Project Produce Kinloch UniLodge 28th October 2010
  • 14. Design for Humans But first... Observe Project Produce Kinloch UniLodge 28th October 2010
  • 15. What is Design? Discipline Process Product Kinloch UniLodge 28th October 2010
  • 16. What is Design? first of all, design is a profession that integrates knowledge from Discipline Process Product a wide range of fields. Kinloch UniLodge 28th October 2010
  • 17. What is Design? secondly, design is a verb that refers to the act of developing Discipline Process Product plans, projects and products. Kinloch UniLodge 28th October 2010
  • 18. What is Design? finally, design is a noun, used to describe the output of the Discipline Process Product aforementioned process. Kinloch UniLodge 28th October 2010
  • 19. What is Design? is design ART? Discipline Process Product Kinloch UniLodge 28th October 2010
  • 20. aesthetics drawing What is Design? is design ART? composition Discipline Process Product sculpture Kinloch UniLodge 28th October 2010
  • 21. aesthetics drawing What is Design? is design ART? composition Discipline Process Product sculpture manufacturing lifecycle analysis ENGINEERING structures Kinloch UniLodge 28th October 2010
  • 22. marketing aesthetics management drawing What is Design? BUSINESS is design ART? composition Discipline Process Product entrepreneurship sculpture manufacturing lifecycle analysis ENGINEERING structures Kinloch UniLodge 28th October 2010
  • 23. onthology ethnography research marketing aesthetics management drawing What is Design? BUSINESS is design ART? composition Discipline Process Product entrepreneurship sculpture communication social manufacturing psychology ergonomics lifecycle analysis ethics I.C.T. ENGINEERING structures Kinloch UniLodge 28th October 2010
  • 24. What is Design? BUSINESS is design ART? Discipline Process Product ENGINEERING Kinloch UniLodge 28th October 2010
  • 25. The Design Object. Form Function Usability Context Kinloch UniLodge 28th October 2010
  • 26. The Design Object. Form Function Usability Context Kinloch UniLodge 28th October 2010
  • 27. The Design Object. Form Function Usability Context Kinloch UniLodge 28th October 2010
  • 28. Colour shape The Design Object. Form Function Usability Context What is it? Size “Gel Containment Capsule... Materials & Processes Kinloch UniLodge 28th October 2010
  • 29. The Design Object. Form Function Usability Context What’s it for? Identifies the Company (and that it’s Patent Pending!) “Gel Containment Capsule that Reduces spoilage of Grapes… Holds Nutrients Plugs on to the Stem Kinloch UniLodge 28th October 2010
  • 30. Here come the Fingers! The Design Object. Form Function Usability Context How is it used? “Gel Containment Capsule that Reduces spoilage of Grapes, and is applied during Harvest… Here come the Grapes! Kinloch UniLodge 28th October 2010
  • 31. The Design Object. Form Function Usability Context Where & Why? “Gel Containment Capsule that Reduces spoilage of Grapes, and is applied during Harvest In the Chilean Agro-Industry” Kinloch UniLodge 28th October 2010
  • 32. Context Usability Human cto c C u ct o r Fa omi The Design Object. Factors rs Fa l tu s on r al Ec Form Function Usability Context A good Design Object recognizes its User, Design Form and equally addresses all four aspects. Function Aesthetic Technical & Symbolic Factors Factors Technological Factors Kinloch UniLodge 28th October 2010
  • 33. The Design Object. So, what were we Form Function Usability Context talking about? Kinloch UniLodge 28th October 2010
  • 34. Design for Humans Observe Project Produce Kinloch UniLodge 28th October 2010
  • 35. Design for Humans observation allows you to identify needs, which are the Observe Project Produce starting point for innovation. Kinloch UniLodge 28th October 2010
  • 36. Design for Humans Observe Project Produce Form Function Usability Context Look at how the need has been solved previously. Kinloch UniLodge 28th October 2010
  • 37. Design for Humans Observe Project Produce Form Function Usability Context …And all the possible substitutes. Kinloch UniLodge 28th October 2010
  • 38. Design for Humans Observe Project Produce Form Function Usability Context Understand how they solve the problem… Kinloch UniLodge 28th October 2010
  • 39. Design for Humans Observe Project Produce Form Function Usability Context …And what alternatives you have. Kinloch UniLodge 28th October 2010
  • 40. Design for Humans Observe Project Produce Form Function Usability Context How do your customers use your product? Kinloch UniLodge 28th October 2010
  • 41. Design for Humans Observe Project Produce Form Function Usability Context What are their physical capabilities? Kinloch UniLodge 28th October 2010
  • 42. Design for Humans Observe Project Produce Form Function Usability Context What challenges do they face day-to-day? Kinloch UniLodge 28th October 2010
  • 43. Design for Humans Observe Project Produce Form Function Usability Context What are they thinking? Kinloch UniLodge 28th October 2010
  • 44. Design for Humans Observe Project Produce Form Function Usability Context Will they use your design in the same way? Kinloch UniLodge 28th October 2010
  • 45. Design for Humans Observe Project Produce Form Function Usability Context Look at this context… Kinloch UniLodge 28th October 2010
  • 46. Design for Humans Observe Project Produce Form Function Usability Context Look at this context… and this one… Kinloch UniLodge 28th October 2010
  • 47. Design for Humans Observe Project Produce Form Function Usability Context Look at this context… and this one… and that. Kinloch UniLodge 28th October 2010
  • 48. Design for Humans Observe Project Produce Form Function Usability Context Are they similar or different? How so? Kinloch UniLodge 28th October 2010
  • 49. Context Usability Design for Humans Observe Project Produce Design Form Observation allows you Fu nc r m Function to make informed decisions tio n Fo Usability while satisfying the need Context you’ve identified. Kinloch UniLodge 28th October 2010
  • 50. Design for Humans analyze what you’ve observed, and apply methodical creativity to develop Observe Project Produce ideas that satisfy your user’s needs. Kinloch UniLodge 28th October 2010
  • 51. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 52. References & Current Situation Assessment Design for Humans & Revision Vision & Objectives Observe Project Produce The Need Planning Tasks Indicators Innovation & Timeline & Outcomes Sketching Strategies Evaluation & Method Kinloch UniLodge 28th October 2010
  • 53. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Brainstorm, anyone? Kinloch UniLodge 28th October 2010
  • 54. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation ??? Kinloch UniLodge 28th October 2010
  • 55. Creativity User Needs & Benefits Design for Humans Observe Project Produce Innovation Planning Te l ch cia er y Innovation Vi nolo m ilit ab gi m b Sketching ili ca ty l Co easi Evaluation F Observation Kinloch UniLodge 28th October 2010
  • 56. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 57. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 58. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 59. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 60. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 61. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 62. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 63. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 64. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 65. Feasibility End-User Requirements Design for Humans Observe Project Produce Project Objectives Planning Pr uire Re od m ts Innovation re e t q en uc e n ui rk m eq Ma tio ts Sketching n Evaluation R Originality Kinloch UniLodge 28th October 2010
  • 66. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Form-related problems. Kinloch UniLodge 28th October 2010
  • 67. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Function-related problems. Kinloch UniLodge 28th October 2010
  • 68. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation Usability-related problems. Kinloch UniLodge 28th October 2010
  • 69. Design for Humans Observe Project Produce Planning Innovation Sketching Evaluation …And of course, the Context.
  • 70. Design for Humans Observe Project Produce Planning Before you move on, verify the following: Innovation - The End-User’s need is satisfied. Sketching - The product is Technologically Feasible. Evaluation - The product has some degree of Commercial Viability. Kinloch UniLodge 28th October 2010
  • 71. Design for Humans bringing an idea into the real world, through technical information that Observe Project Produce makes it possible to manufacture. Kinloch UniLodge 28th October 2010
  • 72. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 73. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 74. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 75. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 76. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 77. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 78. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 79. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 80. Input Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Output Kinloch UniLodge 28th October 2010
  • 81. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 82. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 83. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 84. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 85. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 86. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 87. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 88. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 89. Design for Humans Observe Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 90. Component Parts + Cost Estimates Design for Humans Materials + Manufacturing Processes Observe Project Produce Specifications Final Test Technology (First of Run) Prototyping Presentation Branding + Business Model Kinloch UniLodge 28th October 2010
  • 91. Design for Humans Wrapping up… Observe Project Produce (some projections) Kinloch UniLodge 28th October 2010
  • 92. Design for the Future Co-Creation Services Sustainability Kinloch UniLodge 28th October 2010
  • 93. Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. Kinloch UniLodge 28th October 2010
  • 94. Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. Kinloch UniLodge 28th October 2010
  • 95. Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. From Products… …to Product-Service Systems. Kinloch UniLodge 28th October 2010
  • 96. Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. From Products… …to Product-Service Systems. From Product Innovation… …to Business Model Innovation. Kinloch UniLodge 28th October 2010
  • 97. Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. From Products… …to Product-Service Systems. From Product Innovation… …to Business Model Innovation. From Intellectual Property… …to Branded Experiences. Kinloch UniLodge 28th October 2010
  • 98. Design for the Future Co-Creation Services Sustainability From Manufacturing… …to Knowledge-based economies. From Product Development… …to Value Co-Creation. From Products… …to Product-Service Systems. From Product Innovation… …to Business Model Innovation. From Intellectual Property… …to Branded Experiences. From Design… …to Eco-Design… …to Sustainable Design. Kinloch UniLodge 28th October 2010
  • 99. Design for the Future Any questions? Co-Creation Services Sustainability Kinloch UniLodge 28th October 2010
  • 100. h ing et s om Design for thew for no Future ly te Any questions? d Co-Creation n ple a Services nt Sustainability C o m re e d iff Kinloch UniLodge 28th October 2010
  • 101. once upon a time, I was a design student…
  • 102. once upon a time, I was a design student… one out of 18.000, spread across 50 schools…
  • 103. once upon a time, I was a design student… one out of 18.000, spread across 50 schools… …and I realized that this was not just a problem.
  • 104. once upon a time, I was a design student… one out of 18.000, spread across 50 schools… …and I realized that this was not just a problem. it was also an opportunity.
  • 105. Design Academy in a State of Disconnect
  • 106. Citizenry Design Industry Difficulty to Communicate Lack of Clarity concerning Design’s true Value to Private Sector Student’s future career. Society Lack of Unified Public Sector Lacking Incentives for Discourse Professional Association Lack of Protocols for interaction with other Sectors of Society Discipline inhibiting its own Development Diverse Graduate Lack of Self-Criticism Profiles Design Isolated from other Disciplines Lack of Cross-Sector Design Activities Academia en Academy in Low level of Contexto de Workforce Personalized a State of Isolated from Productive Education Desvinculación Insertion Curriculum Disconnect Environment inconsistent with real Market needs. Diverse Curricula Lack of Internships & Traineeships Diversity of Disciplinary Focus Diversity of Non-Practicing Large number of Methodologies Reluctance to Educators Design Schools in Chile Join Professional Associations Educators with Diverse Professional and Academic Backgrounds
  • 108. Incentives for Professional Design Industry Association Establishing Student-Level Networks Design perceived as Source of Private Sector Competitive Advantage Understanding Citizenry of Design’s Social Role Design Included in Government Public Sector Policy
  • 109.
  • 110.
  • 111.
  • 112. at its peak, the community housed over 15.000 members
  • 113. at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design
  • 114. at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design we received 50.000 to 120.000 monthly visitors
  • 115. at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design we received 50.000 to 120.000 monthly visitors from over 100 countries
  • 116. at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design we received 50.000 to 120.000 monthly visitors from over 100 countries reaching a global WWW ranking of 77.000 (which isn’t that bad)
  • 117. at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of design we received 50.000 to 120.000 monthly visitors from over 100 countries reaching a global WWW ranking of 77.000 (which isn’t that bad) …and then our server burnt down. literally, up in smoke.
  • 118. so what did I learn from this?
  • 119. so what did I learn from this? first, that you can achieve anything
  • 120. so what did I learn from this? first, that you can achieve anything and second, that it requires:
  • 121. so what did I learn from this? first, that you can achieve anything and second, that it requires: courage, perseverance and teamwork.
  • 122.