2. Email Correspondence
 India
 Hard to reach
 Many ideas
 Working with iPad and BlackBerry
 Only one picture of her
 22 emails

3. Development of Facebook
fan-page
 New Account
 Fan-page
 Terms of use
 Information, Pictures from the Official Website
 Our goal make it as interactive as possible!
 Tip of the Month changed to Tip of the Week

4. Content
 Slogan –
“Where Girls become Ladies, and Boys become Gentlemen”
 4 C’s
 Consistency – with the image of the company
 Coherent – message of etiquette
 Continuity – we will see 
 Complementary – connects the dots and fits into the
image of the company.

5. Content
 LOGO – simple, elegant, portrays the right image of the
mission of the company (all about mannerisms and social
etiquette)
 Updated frequently- Facebook
 Incentives – 3 day package
 Newsletter by Notifications – Automatic Newsletter

6. The fan-page

7. Thank you for listening!
Now like the page!