1. HOTELS & OTAs

2. OTAs
• Online Travel Agencies
• Websites offering comprehensive travel
shopping and reservation solutions to
consumers.

3. OTAs’ names
• Expedia • Onetravel
• Booking • Hoteltravel
• Hotels.com • LateRooms
• Travelocity Travel • Venere
• Fareconnect • Agoda
• Libertytravel • Tablethotel
• Priceline • Lastminute
…

4. Advantages for Hotels
• Referenced on different websites
• Increase room occupancy rate
• Can give a good point of view for customers
• Increase Search Engine Optimization (SEO)
• Access to different type of customers
• OTAs know travel profiles
• Cover several countries

5. Disadvantages for Hotels
• Decrease Daily Room Rate (discount from OTAs )
• Decrease RevPar
• Must respect strict legal policies
• Costly commissions to pay
• Less control on websites where they appear
(OTAs Affiliates)

6. Price comparisons: discount
• On Pullman Paris Bercy Hotel Website:
Deluxe Room Queen size: 265€
• Hotel.com: 215€
• Agoda: 204€
• Booking.com: 215€

7. Price comparisons: discount
• On Plaza Athénée Hotel Website
A superior room , king size, quiet corner: 750€
• On Tablethotels.com: 710,40 €
• On Grandluxuryhotels.com: 790€

8. Price comparisons
Prices from direct hotelier website and from OTA website are the same
(when no discount applied), however there are 15% of commissions
retained by the OTA

9. Costs resellers channels Vs
Hotel direct bookings
• Less control on price • Development of a website
due to the obligation to • Website maintenance
provide lowest • SEO optimization
available price.
• Cost of feeding website
• More hoteliers pay contents
comissions (between
15 and 32%) better
rank they get

10. Hotels well positioned in OTAs
Example with 5 main cities
Paris New York London Sydney Hong Kong
Soho Grand Hotel Meriton serviced apartment
Fraser suite Le Claridge Langham Hotel The Harbourview
Gramercy Park hotel Meriton serviced apartment
Concorde Montparnasse Grand Plaza The Royal Garden
Thompson Les Meriton serviced apartment
Booking Radisson Blu The Montcalm Regal iClub Hotel
Millenium UN Plaza Hotel Meriton serviced apartment
Warwick The Bloomsbury Hotel Lan Kwai Fong Hotel
Intercontinental Times Sebel Surry Hills
Wertern Premier Louvre The Marylebone Regal HK Hotel
square
Westin
Westminster Opera Metropark
Sheraton London Elizabeth Hotel Holiday Inn
Yllen Eiffel Hotel Courtyard by Marriott
NY Marriott Marqui Millenium Hotel Mayfair Marriott
Marriott Champs Elysées Jj Hotel
Priceline The Waldorf Astoria Renaissance Median Grand
Hotel Median Portes de Grand Hyatt HK
Affinia Shelburne Langham Russell Hotel
Versailles Metropark
Doubletree Hotel Glenhale Hyde Park
Best Western
Novotel Hotel Lola Grand Plaza Hilton Cosmopolitain Hotel
Le 20 Prieure Hotel Roosevelt Hotel NY Pestana Chelsea Oaks Goldsbrough Cosmo Hotel
Expedia Hotel Ampere Park Central NY Hotel Copthorne Tara Hotel Rydges Worls Square Eaten Smart
Les Jardins du Marais Salisbury Hotel The May Fair Shangri-La The Royal Pacific Hotel
Hotel du Louvre Broadway Plaza Hotel The Rembrandt Swissotel The Luxe Manor
We can see that few international Hotel Brands are in the top 5 OTAs
list, meanwhile most of hotels are independant, maybe OTAs are able
to obtain important commissions from them.

11. Articles and acknowledges
• http://www.hotelnewsnow.com/Articles.aspx/4864/Hotel-
OTA-relationship-not-wedded-bliss
• http://www.thebeat.travel/blog/node/3769
• http://www.travelweekly.com/print.aspx?id=231906
• http://webintravel.com/content.php?c=196
• http://www.ghotw.com/mediapage.aspx?id=12973
• http://www.hotelinteractive.com/article.aspx?articleid=19362
• http://www.hotelmarketingcoach.com/Growing%20Tension%
20Between%20Hoteliers%20&%20OTA's.htm