Presentation for Didatec - http://elearning.upt.ro/proiecte/ro/didatec/126

1. How to use SOCIAL MEDIA in ACADEMIA

2. Social Media in universities
• Social Media landscape in HE
• How faculty members and students
use Social Media?
• Which are the potential
benefits, challenges
and disadvantages?
• How the usage can be
extended?
• Is there a need
for training the educational actors?

3. Publishing - blogging platforms
Sharing services for pictures,
links, videos, music, products
Discussing with knowledge
platforms and
mobile chat applications
Networking

4. Kaplan&Haenlein (2010): „social media is a group of Internet-based applications that build on
the ideological and technological foundations of Web 2.0, and that allow the creation and
exchange of User Generated Content (UGC)”.
Jane Hart(2011): „Social technologies, aka social media, are a new breed of technologies that
have emerged over the last few years and have changes the face of the Web.”
image: http://matetrack.webs.com/SOCIAL/SOCIAL.html
There are many definitions of Social Media, and they are evolving in time
Brian Solis (2010), “Defining Social Media: 2006 – 2010”

5. Key technologies: RSS/blog-2004, podcast–2005, vlog–2006,
video–2007, microblogging-2008-2013, augmented reality,
location based applications - 2010-2013
Social Media is a generic term covering a large range of online platforms/applications
which allow users to communicate, collaborate, interact and share data.

6. The latest facts and figures about Social Media - embedded
in the note at http://www.cirip.ro/status/33351035

7. JESS3 Labs The Geosocial Universe 2.0
Comparison between the total amount of
registered users with the percentage of people
achttp://jess3.com/geosocial-universe-3
Amy Campbell (2010)
3 characteristics of social media: the
majority of content is user generated, a
high degree of participation/interaction
between users, and easily integrates with
other sites.
Anthony J. Bradley (2010)
6 core principles: participation, collective,
transparency, independence, persistence
and emergence.

8. A Vision of students today – clip embedded
in the note at cirip.ro/status/12590151

9. Enhancing teaching & learning using Social Media
from Handbook of Emerging Technologies in Education
George Siemens, Peter Tittenberg (pg.34)
ltc.umanitoba.ca/wikis/etl
Social Media is about
transforming monologue
into dialogue, about free
access to all types of
information, about
transforming internet users
from mere readers to
creators of content, about
interacting in the online
world so as to form new
collaborative relationships.

10. Social Media platforms for content
sharing

11. Groups (Groups.Google.com, Groups.Yahoo.com, Ning.com, Meetup.com)
Forums/Spaces for discussions (phpBB.net, Quora.com, Disqus.com)
Localization (Foursquare.com, Yelp.com, Zvents.com)
Augmented reality (Layar.com, Wikitude.com, Zooburst.com)
Virtual worlds/Social Games (Secondlife.com, Playdom.com, OpenSimulator.org)
IM (YM, GTalk, Jabber, Skype)
Platforms for
Communication & Collaboration & Localization

12. Social Media in Romanian Academia - embedded
in the note at http://www.cirip.ro/status/33351035

13. http://www.openeducationeuropa.eu,
former http://elearningeuropa.info

14. http://chronicle.com/article/Major-Players-in-the-MOOC/138817/
check also http://mooc-list.com, http://futurelearn.com
Major Players in the
MOOC Universe

15. ADVANTAGES
• teaching / learning digital skills
• easily-accessible creativity
• „use of authentic study materials”
• „easy socialization”
• a modern approach of educational subjects
• feedback
• easy monitoring online presence and reputation
• collaborative participation
• using open education / open educational
resources

16. DISADVANTAGES
• content trivialisation
• security of data and persons
• online information / cognitive overload
• equality or e-quality
• difficult management of digital identity
• anonymity
• ethical concerns
• institutional norms
• time spent on social media sites
• emotional barriers
• a certain life style and/or an organisational culture
• artificial communication
• the noise
• the activity with / within social media isn’t recognised as academic

17. Welcome to … your space
Which 5 Social Media applications do you appreciate
and use the most?
Which 5 do you want to test/use?
Find 2 MOOCs interesting for you and your students.
c4lpt.co.uk/top100tools
openeducationeuropa.eu
mooc-list.com
futurelearn.com

18. Tune your
communication!
to flicko all owners of photographs
Carmen HOLOTESCU
Timsoft / Politehnica
University of Timisoara
Romania
blog: timsoft.ro/weblog
twitter: cami13
cirip: cami13
Thank you!
to flicko all owners of photographs