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State of Urban
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose Statement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding The Urban Segment
… And God said “Let there be Hip-Hop” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You Know You’re Urban If You… ,[object Object]
Who Are They? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legends & Realities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Essence  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Ethnic vs. Urban” ,[object Object],[object Object],[object Object],[object Object]
Media
Must See TV Then… ,[object Object]
Must See TV Now…
Reading List Then… ,[object Object]
Reading List Now…(Sorry Oprah)
Staying Connected
Awareness Drivers Revolve Around Me I hate redundancy Help me connect with others I want it now! Why be traditional – I’m not Engage me I want to know more
Urban Media Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Urban Brand Discipleship
Trusted Brands Then…
Urban Brand Affinity Now…
Brand Affinity Drivers Make me feel special Is it Real? Represent me I want to be the only one Is it new? I want to be first I want to feel sexy!
What They Want From Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cracking The Code
Real Talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of Opinion Leaders ,[object Object],[object Object],[object Object]
Urban Validators
Brand Positioning
Urban By Association ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brands Winning In The Urban Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Urban Reel
Author Bio ,[object Object],[object Object],[object Object],[object Object],[object Object],Contact for marketing consulting opportunities  [email_address]  or 214.675.5843

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State Of Urban