This document discusses application development and provides several case studies. It discusses choosing the right platform, answering customer needs, providing stand-out features, and utility. Case studies include an Egencia travel app, an Aspen interactive iPhone app, a Peugeot 508 hybrid iPad app, an Autotrader mobile image recognition competition, and a Dolce & Gabbana fragrance app providing rules for the modern gentleman.

1. Application Development
May 2012

2. ABOUT SPECIALIST MOBILE
WLM AGENCY SINCE 2007
BETTER INFORMED IDEAS
MORE INTELLIGENCE
MORE CREATIVITY

3. App
Strategy
OUTSIDE
ENGAGED
Choose your platform SOCIAL
Answer your customer needs
Provide stand-out
Provide a utility IN-
STORE
AT TILL
AT
HOME

4. CASE STUDIES
May 2012

5. EGENCI
A
Application for the business arm of Expedia to enable
business travellers to be informed of their travel
USER EXPERIENCE & VISUAL
plans
DESIGN
Offered real time information around flights, hotels,
local transport, weather and international ‘hotspots’
To replace paper based business itineraries and
majority of communication with Egencia Customer
Services
Uses We Love Mobiles user centred design process
to deliver an easy to use, time and location sensitive
application

6. Aspen
IPHONE APP
An interactive mobile tool designed to give access to
Aspen on the go
Use the app to stay in touch with Aspen Opinion –
articles written by industry and thought leaders
Bookmark articles, sort out by preferences and share
across all social networks
A mobile directory allows you to get in touch with
key underwriting and other contacts across the
business

7. PEUGEOT
508 RHX
Peugeot is launching its first premium “allroad”
IPAD APP
hybrid, the 508 RHX, and wanted to create an iPad
app to showcase the hero car as an illustration of
high standard, intelligent technology silent/eco drive
and smart sportivity.
Using the overriding campaign concept ‘Unique
experiences everywhere’, We Love Mobile wanted
the iPad app to be a window into the fantasy of
driving this car.
To achieve this, we produced a fully interactive
tactile 3D model of the exterior and interior of the
car and used photorealistic environments to create a
premium and immersive discovery of the 508 RXH.

8. AUTOTRA
DER
We created an award nominated iPhone app with a
GOODWOOD MOVING
mobile image recognition competition.
MOTOR SHOWwork for a business that’s all
How can you make mobile
about bringing buyer and seller together? Get people to
do something they’re already incredibly familiar with –
taking photos – get people to do something they’re
really into – taking photos of cars – and then throw in
some impressive technology.

9. DOLCE&GAB
BANA
RULES FOR THEapplication support for the
Hired to produce mobile MODERN
GENTLEMAN fragrance APP
launch of ‘The One’ iPHONE
Teamed up with Dylan Jones, Editor of GQ Magazine
to provide a guide for the ‘Modern Gentleman’
Included important information such as how to tie a
bow tie, how to get a promotion and how to organise
a successful date

10. Summary
Choose your platform
Answer your customer needs
Provide stand-out
Provide a utility

11. www.welovemobile.co.uk