Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football

1. Turkcell Group: Leader in the region
Operations in
8 countries,
62 M subscribers
Belarus
Ukraine
Kazakhstan
Moldova
Turkey’s leading provider with 37 million
Georgia
subscribers. Europe’s 2nd and the world’s 13th
Azerbaijan
largest operator in terms of subscribers
Turkey
Northern Cyprus
First and only Turkish company listed in the New
York Stock Exchange
*Turkcell is holding a 41.45% stake in Fintur and through Fintur holds interest in AzerCell, K’Cell, GeoCell and MoldCell.

2. Turkcell Mobile Marketing Products
BULK
Display & Ad-funded
TalkingPictures SMS/MMS Sponsored Products
SMS/MMS Infotainment
SMS / Wappush
Packages
Web /Wap
USSD Banner
MMS
First and richest PERM DB reaching 9 mio & Win
Tone
Mobile Ticketing
Where is
IVR what?
Tone&Win selected as Best Mobile Advertising Packages
Daily
Video
Service in GSMA, 2009 (SMS, Voice, Data)
Interactif Menu Credit / Airtime
LBS Promotone
Permission Content
Database Mobile Survey Mobile
Click & Win Text&Win Campaigns
Profiling
User
Reports
Generated
Panel Content
Research

3. 2009/2010
TURKCELL FOOTBALL COMMUNICATION
TSYD WORKSHOPS
ANATOLIAN CLUBS
TURKCELL SUPER
LEAGUE
TURKCELL FAIR
2009-2010 TSL
PLAY LEAGUE TSL Bonus
TFF ve NATIONAL TEAM 12 Anatolian Club
System
MAIN SPONSORSHIP Sponsorship

4. A bank that sets the pace with its responsibility and success
Turkey's second largest private bank.
Total assets reaching in excess of $65 billion.
22% growth and 1mio+ new customer in 2008.
8mio+ total customers.

5. Business Challenge
Differentiating Garanti Bank among other sponsors.
Furthering expand the impact of its sponsorship beyond the championship.

6. Creative Solution
Turning this sponsorship into a long-lasting product.
A mobile advergame “TURKO 2008” was created.

7. With Turko Campaign…
for the first time in Turkey all traditional media channels were used to promote
a mobile product.
1827 TV spots, 50 press ads, 3200 radio spots, 1250 outdoor panels ,web
banners worth of 72mio impressions.

9. Results and ROI
A long term advertising property was created. TURKO characters have become
a marketable merchandise.
A mobile advergaming record in Turkey:
240.000 Downloads in just one month!
93% of the gamers correctly matched “Turko=National Soccer Team=Garanti
Bank”
The game was launched minimum 3 times after installation.
86 % of the gamers still keep the game in their mobile phones after two
months
CATI – Post Test (July 2008)

10. Thank You!
ozan.kocak@turkcell.com.tr