1. u ser experience devices
Tailoring content to mobile
Timbo Drayson, Product Manager, YouTube Mobile
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2. Why
How
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3. Why
How
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4. Why
How
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5. Optimise for the long term
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6. Be agile
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7. Trial product early
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8. Iterate product with user insights
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9. Why
How
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10. Ensure users can access all your content
synchronised across all devices
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11. Otherwise it's a broken user experience
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12. 1. Pick the device
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13. 2. Define new use cases
high
on the go
mobility
in the
living room
low
bad good
usability
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14. 3. Decide on the platform
Mobile Web Mobile Native TV App
location (GPS) ✔ ✔ X
camera X ✔ ✔ (Samsung)
microphone X ✔ X
compass X ✔ -
large display video - - ✔
iOS / Android / Samsung / LG / Sony
reach All Smartphones
Windows 7 / RIM... / GTV...
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15. 1. Feature Phone 2. Videos 3. Mobile Web
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16. 1. Phone 2. Film & Upload 3. Mobile Native
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17. 1. Phone 2. Preloading 3. Mobile Native
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18. 1. TV 2. Fling to TV 3. TV & Mobile web (initially)
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19. 1. All Mobile 2. World Wonders 3. Mobile Web
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20. Why
How
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