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Mobile Culture - Natural History Museum

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Going mobile: a long term view Ivan Teage, Interactive Media Technical Manager
Who am I? 2002 > 2012 operator logos / ringtones / mobile games / premium SMS WAP websites / apps / mobile web / HTML5 / mobile video Many changes in networks / devices / software application / payment models / audiences
Many mobile opportunities Digital services review ↓ ↓ Mobile feasibility study
Feasibility conclusions • Build a mobile website • Build a mobile ticketing platform • Focus on evergreen content • Avoid apps without a sound business model • Embed mobile thinking • Invest in infrastructure
Mobile web – launches December 2011
Lessons from building the mobile web • Work towards responsive design • Think about multimedia compatibility • Understand existing processes and integrations • Don't double handle content • Don't worry about every device • Don't try and do everything at once • Evaluate constantly
Augmented reality Google indoor maps Leafsnap UK Mobile ticketing Bugs Count Evolution iPad app Multimedia tour guides In gallery mobile labels
Mobile Culture - Natural History Museum

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Mobile Culture - Natural History Museum

  • 1. Going mobile: a long term view Ivan Teage, Interactive Media Technical Manager
  • 2. Who am I? 2002 > 2012 operator logos / ringtones / mobile games / premium SMS WAP websites / apps / mobile web / HTML5 / mobile video Many changes in networks / devices / software application / payment models / audiences
  • 3. Many mobile opportunities Digital services review ↓ ↓ Mobile feasibility study
  • 4. Feasibility conclusions • Build a mobile website • Build a mobile ticketing platform • Focus on evergreen content • Avoid apps without a sound business model • Embed mobile thinking • Invest in infrastructure
  • 5. Mobile web – launches December 2011
  • 6. Lessons from building the mobile web • Work towards responsive design • Think about multimedia compatibility • Understand existing processes and integrations • Don't double handle content • Don't worry about every device • Don't try and do everything at once • Evaluate constantly
  • 7. Augmented reality Google indoor maps Leafsnap UK Mobile ticketing Bugs Count Evolution iPad app Multimedia tour guides In gallery mobile labels