1. Green Oil:
Clean Energy for the 21st Century?
Presentation to IPAC
Edmonton, 17 November MMX
Satya Brata Das
Principal, Cambridge Strategies Inc.
satya@cambridgestrategies.com

2. Environment and Economy=One
Issue
Canada is the only energy superpower with
an obligation of environmental stewardship.

3. The Democratic Petro-State

4. The American oil supply

5. Our Common Wealth

6. . . . Assets, not Debt
• $47 billion
in total
financial
assets by
March 2011
after
covering the
projected
budget
deficit

7. . . . We have the lowest
taxes
Are they
too low?
Source: Government of Alberta
Ministry of Finance and Enterprise

8. Our take from Our Oil

9. The Big Truth
Fossil fuels
and alternative energy
Complement each other!

10. Alberta’s Destiny:
Sustainable energy for the world
 We have $15 trillion worth of oil sands
wealth.
 Let’s fund the transition
to sustainable
energy, starting with
greener hydrocarbon
production.

11. A Green Future:
Grow the Nano Economy
•Powerful
application in
medicine and
biotechnology;
energy and
environment;
computing and
telecommunication
s
•Rearrange the
way atoms act
and behave in
any form

12. A Green Future:
The Bio Economy
Carbohydrate economy to complement the A zero-waste economy in which
hydrocarbon economy using starches and every product and by-product is
sugars in crops and forests processed to optimal value
Results?
•Biomass to produce electricity;
synthesis gas; liquid and solid fuels.
•Agriculture and wood fibre make
insulation, textiles, building products,
industrial papers, composite materials
(even for auto parts), polymers, binders,
fragrances, food wraps

13. A Green Future:
High Speed Rail
Investment-grade feasibility study by
Province: stand-alone high speed train line
needs fewer than two per cent of drivers to
switch to make it economically viable.
Province assembles the right-of-way;
private sector builds and operates to
government standards.
Multi-use right of way
can include buried high-voltage power
lines, fibre optics, oil and gas pipelines,
dedicated truck highway

14. A Green Future:
Aspirations for our society
Alberta leading in societal development
• wellness
• literacy
• connectivity
• community
• diversity
• inclusion
• sustainability

15. Facing up to a carbon
tax
Natural Resources Severance Tax
(NRST):
• Applied to the gross value of any natural
resource and;
• Measured by the market price of the
resource at the first “point of sale” upon
severance.

16. NRST creates jobs and growth
A predictable and strong stream of
revenue will:
• Pay for a clean-energy economy
• Accelerate the development of low-
carbon industries and;
• Greatly increase investment in
renewables and alternatives.

17. Advantages of NRST
A 5% NRST on oil at $70 a barrel,
yields $7 million per day to fund the Green
Future.

18. Why Must the Oil Sands Go Green?
It’s all about social license.

19. How we map public values
Understand Learn how perceptions Design, deliver, and/or
perceptions and how compare and what is most communicate new or
choices are made important to people existing programs
(trade-off) Identify what people are addressing the values of
willing to trade off to keep citizens
Measure the tenacity
with which people what matters most Optimize policies to create
stick to their win-win solutions
preferences through a
user friendly survey
- Conjoint Surveys on Albertans Values

20. Oil Sands Stewardship =
“Social License to Operate”
Reclamation-
20
type
Habitat 19
Ecological
18
monitoring
Greenhouse 14
Water 12
Reclamation-
10
pace
Land use 6
Development 2
Albertan Values Mapping – Oilsands Survey 2010

21. No faith in our
politicians
Who do you trust the most to responsibly manage Alberta’s growth
Ed Stelmach (PC Party) 23%
David Swann (Liberal Party) 9%
Brian Mason (NDP Party) 4%
Danielle Smith (Wildrose Alliance) 19%
None of the above 45%
Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010

22. . . . Or in our government
I am very satisfied with the Stelmach government
Completely agree 2%
Agree 10%
Slightly agree 25%
Slightly disagree 17%
Disagree 25%
Completely disagree 21%
Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010

23. … we have no
influence
My opinions have no influence on the government
Completely agree 21%
Agree 30%
Slightly agree 28%
Slightly disagree 13%
Disagree 6%
Completely disagree 2%
Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010

24. And we aren’t heard
I am not being listened to by my provincial government
Completely agree 20%
Agree 31%
Slightly agree 30%
Slightly disagree 14%
Disagree 3%
Completely disagree 2%
Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010

25. MPs: No Better
I am satisfied with the way the Alberta-based Members of Parliament, from any political
party, are representing the interests of Albertans in Ottawa
Completely agree 1%
Agree 16%
Slightly agree 27%
Slightly disagree 23%
Disagree 22%
Completely disagree 11%
Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010

26. Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9
Ways to Connect
satya@cambridgestrategies.com
www.CambridgeStrategies.com
(780) 420-0505
Add you thoughts on Alberta’s clean energy future @
www.GreenOilBook.com