1. New technology:
Start car with cell phone app
Did you ever wish you
could start your car with
your cell phone?
Wish came true!
New app allows drivers
to start car with cell
phone.

2. A Review of Prior Similar Technologies
• Radio waves
• Limited features
• Limited distance
• New solution: cell phone
app

3. Differentiating characteristics/ features
of the new technology
• Start vehicle app
• Nissan’s Leaf
• App availability
• SmartStart
app/Blackberry
• Cellular/Wi-Fi Service

4. Benefits to Business?
Current Future
Remote start car from miles away (do not have to be in sight
or even within 1 mile!)
Ability to track start/stop times remotely and integrate with
GPS systems to indicate driver/employee trends, offering
more precise training which could save company or business
money
Unlock car with smartphone when keys/keyless entry
remotes are misplaced/lost/stolen/locked inside automobile
Allows for real time data of starts/stops, and cost associated
with activities.
Receive alerts quickly and efficiently on smartphone. Alarm
notification means drivers/operators/owners do not actually
need to hear alarm
Current technology could be further automated with regards
to automobile vitals, scheduling appointments for
maintenance automatically and storing data into control
systems for future use by data miners
Monitor fuel, oil, air pressure levels and other important
maintenance related details, providing real time data and
easing additional monitoring cost associated with
maintenance
Free up tedious/redundant task related to maintenance,
checking, and monitoring
Remote start allows the driver to pre-cool/warm the vehicle
before entering, cutting down on engine wear and fuel cost
Camera and video feed integration could be used to monitor
theft or damaged caused by foreign entities
Available support for industry standard smartphones such as
iPhone, Android, and Blackberry
Pre-developed platform and global support makes
implementation of new beneficial technology cost efficient
and easy

5. Strategic implications of automotive
applications
• Statistics show
optimism for wireless
industry
• Current applications
and advantages
• Emerging automotive
technologies
• Some disadvantages of
the technology

6. Benefits vs Costs
remotely lock and unlock doors Requires $500 adapter
turn off the engine Limited software: blackberry series
and Iphone only
pinpoint a vehicle's location using
GPS technology
membership ($280 annually, or
$520 for mbrace PLUS).

7. Video interview

8. Works Cited
• Boyd, David. "Review: Viper SmartStart Application for BlackBerry Smartphones.” Crackberry.com. 13 Apr. 2010. Web.
20 Nov. 2010. <http://crackberry.com/review-viper-smartstart-application-blackberry-smartphones>.
• Briggs, Josh. "HowStuffWorks "Top 5 iPhone Apps for Your Car"." Howstuffworks "Electronics". n.d. Web. 27 Nov.
2010. <http://electronics.howstuffworks.com/gadgets/automotive/5-iphone-car-apps5>.
• "Cannot find server." M2M Evolution | Machine to Machine , n.d. Web. 27 Nov. 2010. <http://m2m.tmcnet.com/
topics/smart-auto/articals/89937-vehicle-owners-who-use-smartphones-want-their-drive.htm>.
• Olga, Kharif. "GM, Ford, Nissan Bring Smartphone Apps to Cars." Msnbc.msn.com. 21 Nov. 2010. Web. 22 Nov. 2010.
<http://www.msnbc.msn.com/id/40274444/ns/business-bloomberg_businessweek/>.
• Takahashi, D. "start your car and turn on your heater with an iphone." venturebeat. 12 Oct. 2009. Web. 9 Nov. 2010.
<venturebeat.com/2009/10/12/start-your-car-and-turn-on-your-heater-with-the-iphone/>.

9. Contribution Table
Vanessa Ramon 20%
Reece Barnett 20%
Cambridge Godwin 20%
Serge Akpabie Akue 20%
Bradley Roberts 20%
TOTAL 100%

10. Contribution Table
Vanessa Ramon 20%
Reece Barnett 20%
Cambridge Godwin 20%
Serge Akpabie Akue 20%
Bradley Roberts 20%
TOTAL 100%