The document contains tips for sealing Plone deals with potential clients at the Plone Conference 2010. It advises demonstrating Plone's capabilities through a prepared, tested local demo including sample content. The presenter should establish trust and credibility by listening, asking questions, being clear and concise, and building a relationship rather than using jargon or badmouthing other technologies. The demo should illustrate how Plone can save clients time and money while improving quality, and show real world examples through a relatable story and photos. Being prepared is key to making a strong, positive impression.

1. Calvin Hendryx-Parker
Plone Conference 2010
Potential Plone Clients:
How to Seal the Deal
Saturday, October 30, 2010

2. PLONE CONFERENCE 2010
Demo
Saturday, October 30, 2010

3. PLONE CONFERENCE 2010Natural salesmen
Saturday, October 30, 2010

4. PLONE CONFERENCE 2010
• Speak in Jargon
• Show Irrelevant
Features
• Its not about you
• Badmouth other
technologies
What not to do
Saturday, October 30, 2010

5. PLONE CONFERENCE 2010
• Listen
• Know who you are
talking to
• Ask questions
• Be clear and concise
• Build a Relationship
What to do
Saturday, October 30, 2010

6. PLONE CONFERENCE 2010
• Establish credibility
• Trust
• Build a Relationship
Make an impression
Saturday, October 30, 2010

7. PLONE CONFERENCE 2010
• Time
• Money
• Quality
How will this help
them
Saturday, October 30, 2010

8. PLONE CONFERENCE 2010
• Have everything
installed and tested
• Have folder with demo
content of many types
• Word Docs to copy
paste from
• PDF Docs
• Multiple Images and
Pictures
• Run everything local
• Have the right adapter
for you computer
• Test your setup
Make sure you are
prepared
Saturday, October 30, 2010

9. PLONE CONFERENCE 2010
Setup a
story
that
people
can
relate to
Saturday, October 30, 2010

10. PLONE CONFERENCE 2010
Don't be
afraid to
recommend
other
technologies
Saturday, October 30, 2010

11. PLONE CONFERENCE 2010
Show off real world
usage
Saturday, October 30, 2010

12. PLONE CONFERENCE 2010
Demo
Saturday, October 30, 2010

13. PLONE CONFERENCE 2010
Photos
http://www.flickr.com/photos/broken_simulacra/101327959
http://www.flickr.com/photos/irisheyes/2505570986
http://www.flickr.com/photos/24600848@N06/4130239894
http://www.flickr.com/photos/72213316@N00/2766434707
http://www.flickr.com/photos/rosasay/3202186318
http://www.flickr.com/photos/jennaw/341429006
http://www.flickr.com/photos/lisbokt/4557191813
http://www.flickr.com/photos/kenyee/8265081
http://www.flickr.com/photos/victoriafee/2740896609
Saturday, October 30, 2010

14. Check out
sixfeetup.com/demos
Saturday, October 30, 2010